"In her twenties, Alexandra Heminsley spent more time drinking white wine than she did in pursuit of athletic excellence. When she decided to take up running in her thirties, she had high hopes for a blissful runner's high and immediate physical transformation. After eating three slices of toast with honey and spending ninety minutes on iTunes creating the perfect playlist, she hit the streets--and failed miserably. The stories of her first runs turn the common notion that we are all "born to run" on its head--and exposes the truth about starting to run: it can be brutal. Running Like a Girl tells the story of getting beyond the brutal part, how Alexandra makes running a part of her life, and reaps the rewards: not just the obvious things, like weight loss, health, and glowing skin, but self-confidence and immeasurable daily pleasure, along with a new closeness to her father--a marathon runner--and her brother, with whom she ultimately runs her first marathon"--

Run Like A Girl is about the impact that participating in sports has on women, how the confidence and strength that it helps to build makes us stronger and better prepared for life's many challenges. In this inspiring book, Mina Samuels uses the personal stories of women and girls of all ages and backgrounds, as well as her own, to take a broad look at the power sports have to help us overcome obstacles in all arenas of life. Run Like A Girl includes the stories of a US-ranked amateur triathlete who's raising an autistic son, a thirteen-year-old girl who falls in love with cross-country running, a woman who runs her first marathon at age sixty, an investment banker who quit her job to become a yoga teacher and adopt a daughter on her own, a young mother with scoliosis who cycled her way back to health and became a jewelry designer along the way, and countless other women, including Kathrine Switzer, Rebecca Rusch, and Molly Barker, who have been changed by their experiences with sports. Run Like A Girl argues that physical strength lends itself to psychological strength, and that for many women, participating in sports translates into leading a happier, more fulfilling life.

No matter how hard it is to get out the door, it's on the road that we meet our strengths and weaknesses, have the space to contemplate our hopes and dreams and ultimately find what makes us happy. Not every workout is an epiphany. Instead, each time out on the road—no matter how much of a battle it was to get there—is an exercise in getting to know ourselves a little bit better. It’s on that road that we learn our strengths and weaknesses, ponder our hopes and dreams, and ultimately discover what makes us happy. For women who draw even a portion of their strength from being active, Run Like a Girl 365 Days a Year serves as a Book of Days. It's practical, inspirational, and personal, with a dash of the existential and neurotic, it’s a fresh take on the popular thought-a-day books, geared toward women athletes. Containing 365 entries for a full year of running inspiration, Run like a Girl 365 Days a Year revels in the joys we discover as we greet our athletic selves each new day, and confront the obstacles thrown in our way by the world, by our bodies and, most importantly, by our minds. Some of the topics include balance, body image, the battle of the sexes, sisterhood, and aging. Light-hearted, honest, and authentic, Run Like a Girl 365 Days a Year is an inspiring daily reminder of every woman’s strength and potential.

In Empowered Sarah Banet-Weiser examines the deeply entwined relationship between popular feminism and popular misogyny as it plays out in advertising, online and multimedia platforms, and nonprofit and commercial campaigns. Examining feminist discourses that emphasize self-confidence, body positivity, and individual achievement alongside violent misogynist phenomena such as revenge porn, toxic geek masculinity, and men's rights movements, Banet-Weiser traces how popular feminism and popular misogyny are co-constituted. From Black Girls Code and the Always #LikeAGirl campaign to GamerGate and the 2016 presidential election, Banet-Weiser shows how popular feminism is met with a misogynistic backlash of mass harassment, assault, and institutional neglect. In so doing, she contends that popular feminism's problematic commitment to visibility limits its potential and collective power.

A thought-provoking journey into the complicated history of gender, sexuality, race, and social justice through the world of sports. Have you ever wondered why most cheerleaders are girls? Or why some athletes, like Caster Semenya, have to prove they’re women while there’s no testing for men? And why do athletes like Megan Rapinoe and Colin Kaepernick use sports as a platform for social justice, and should they? These questions and more are examined in Throw Like a Girl, Cheer Like a Boy: The Evolution of Gender, Identity, and Race in Sports. Robyn Ryle uses the world of sports to examine the history, controversy, and current conversations around sexuality, race, and social justice, bringing in the stories of today’s athletes to highlight the issues. Topics covered include gender segregation, gender testing, transgender athletes, sexuality, homophobia, globalization, race, and activism. Throw Like a Girl, Cheer Like a Boy shows the great strides that have been made in the sports world, but there are still questions that remain and work that needs to be done. This book brings to attention the ways in which sports can contribute to inequalities while also demonstrating how sports can help create a more just world for everyone.

An important new voice provides an empowering look at why video games need feminism—and why all of us should make space for more play in our lives. You play like a girl: It’s meant to be an insult, accusing a player of subpar, un-fun playing. If you’re a girl, and you grow up, do you “play like a woman”—whatever that means? In this provocative and enlightening book, Shira Chess urges us to play like feminists. Playing like a feminist is empowering and disruptive—it exceeds the boundaries of gender yet still advocates for gender equality. Roughly half of all players identify as female, and “Gamergate” galvanized many of gaming’s disenfranchised voices. Chess argues games are in need of a creative platform-expanding, metaphysical explosion—and feminism can take us there. She reflects on the importance of play, playful protest, and how feminist video games can help us rethink the ways that we tell stories. Feminism needs video games as much as video games need feminism. Play and games can be powerful. Chess’s goal is for all of us—regardless of gender orientation, ethnicity, ability, social class, or stance toward feminism—to spend more time playing as a tool of radical disruption.

Real Women Run is an innovative feminist ethnography that consists of a series of linked essays and presentations about women who run at the intersections of queer, feminist, and running identities. Faulkner uses feminist grounded theory, poetic inquiry, and qualitative content analysis to examine women’s embodied stories of running: how they run, how running fits into the context of their lives and relationships, how they enact or challenge cultural scripts of women’s activities and normative running bodies, and what running means for their lives and identities. During a two-and-a-half-year ethnography with women who run, Faulkner engaged in an intersectional qualitative content analysis of websites and blogs targeted to women runners, a grounded theory poetic analysis of 41 interviews with women who run, and participant observation at road races. Real Women Run speaks to the call for a more physical feminism. This ethnography sees women’s physical and mental strength developed through running as a way to embrace the contradictions between a deconstructed focus on the mind/body split and the focus on individuals’ actual material bodies and their everyday interactions with their bodies and through their bodies with the world around them.

The menstrual product industry has played a large role in shaping the last hundred years of menstrual culture, from technological innovation to creative advertising, education in classrooms and as employers of thousands in factories around the world. How much do we know about this sector and how has it changed in later decades? What constitutes ‘the industry’, who works in it, and how is it adapting to the current menstrual equity movement? Cash Flow provides a new academic study of the menstrual corporate landscape that links its twentieth-century origins to the current ‘menstrual moment’. Drawing on a range of previously unexplored archival materials and interviews with industry insiders, each chapter examines one key company and brand: Saba in Norway, Essity in Sweden, Tambrands in the Soviet Union, Procter & Gamble in Britain and Europe, Kimberly-Clark in North America, and start-ups Clue and Thinx. By engaging with these corporate collections, the book highlights how the industry has survived as its consumers continually change.

National Bestseller! USA Today Bestseller! Noted fashion entrepreneur and former McKinsey & Company consultant, Lisa Sun, shares the eight strengths that every woman can call upon to be confident and successful. “Lisa comes across as young and overly enthusiastic at times. She should seek to have more gravitas.” This is what Lisa Sun’s boss wrote in her first review as a business analyst at the global management consulting firm McKinsey & Company. Sun knew she wasn’t alone in receiving this type of feedback and over the course of the last two decades, she has been on a journey to uncover what it means to be truly confident. In this thought-provoking and practical guide, Sun, founder of lifestyle brand Gravitas, has cracked the code to help women build their own self-worth on their own terms. By doing so she: debunks the narrow view of confidence society has written for us redefines confidence as an inclusive construct that combines several innate strengths helps you discover your “confidence language” and tap into the source of your self-belief arms you with the tools to flex other strengths so you can shatter your expectations for yourself Sun shares her own journey of self-discovery and growth and combines it with proprietary research, real-world examples, and anecdotes from other successful women who have championed their own definition of self-worth. Whatever stage of life you’re in, Gravitas offers valuable insights and strategies to help you succeed in any setting. Whether you are a mom, entrepreneur, creative soul, executive, thinker, maker, or doer, Sun will show you how you too can live life with total self-assurance and find your own gravitas.

“A practical, heartfelt manual for anyone who needs to change minds and actions. Lisa Cron shares the art of practical empathy with leaders who care enough to make a difference.”—Seth Godin, author of The Practice A step-by-step guide to using the brain’s hardwired need for story to achieve any goal, from the author of Wired for Story Whether you’re pitching a product, saving the planet, or convincing your kids not to text and drive, story isn’t just one way to persuade. It’s the way. It’s built into the architecture of the brain, and has been since early humans gathered around the camp fire, trying to figure out how to outsmart the lion next door. In Story or Die, story coach Lisa Cron sets out to decode the power of story, first by examining how the brain processes information, translates it into narrative, and then guards it as if your life depends on it. Armed with that insight, she focuses on how to find your real target audience and then pinpoint their hidden resistance. Finally, she takes you, step-by-step, through the creation of your own story, one that allows your audience to overcome their resistance and take up your call to action, not because you told them to, but because they want to. That is the power of story. Use it wisely.