From the mid-1950s onwards, the rise of television as a mass medium took place in many East and West European countries. As the most influential mass medium of the Cold War, television triggered new practices of consumption and media production, and of communication and exchange on both sides of the Iron Curtain. This volume leans on the long-neglected fact that, even during the Cold War era, television could easily become a cross-border matter. As such, it brings together transnational perspectives on convergence zones, observations, collaborations, circulations and interdependencies between Eastern and Western television. In particular, the authors provide empirical ground to include socialist television within a European and global media history. Historians and media, cultural and literary scholars take interdisciplinary perspectives to focus on structures, actors, flow, contents or the reception of cross-border television. Their contributions cover Albania, the CSSR, the GDR, Russia and the Soviet Union, Serbia, Slovenia and Yugoslavia, thus complementing Western-dominated perspectives on Cold War mass media with a specific focus on the spaces and actors of East European communication. Last but not least, the volume takes a long-term perspective crossing the fall of the Iron Curtain, as many trends of the post-socialist period are linked to, or pick up, socialist traditions.

This study focuses on Soviet television audiences and examines their watching habits and the way they made use of television programs. Kirsten Bönker challenges the common misconception that viewers perceived Soviet television programming and entertainment culture as dull and formulaic. This study draws extensively on archival sources and oral history interviews to analyze how Soviet television involved audiences in political communication and how it addressed audiences’ emotional commitments to Soviet values and the Soviet way of life. Bönker argues that the Brezhnev era influenced political stability and brought an unprecedented rise of the living standards, creating new meanings for consumerism, the idea of the “home,” and private life among Soviet citizens. Exploring the concept of emotional bonding, this study engages broader discussions on the durability of the Soviet Union until perestroika.

Sport during Cold War has recently begun to be studied in more depth. Some scholars have edited a book about the US and Soviet sport diplomacy and show ow the government of these two countries have used sport during this period, notably as a tool of "soft power" during the Olympic games. Our goal is to continue in this direction and to focus more on the sport field as a place of exchanges during the Cold War. Regarding this point, our aim is to show that there were events "beyond boycotts"many and that unknown connections existed inside sport. Morevoer, many actors were involved in these exchanges. Thus, it is important not only to focus on the action of States, but also on private actors (international sporting bodies and journalists), considering that they acted around sport (an "apolitic" field) as it was tool to maintain links between the two blocs. Our project offers a good opportunity for young scholars to present original research based on new materials (notably the use of institutional or personals archives). Morevoer, it is also a step forward with a view to conduct research within a global history paradigm, one that is still underused in sport academic fields.

Over the last two decades, public diplomacy has become a central area of research within Cold War studies. Yet, this field has been dominated by studies of the United States' soft power practices. However, the so-called 'cultural dimension' of the Cold war was a much more multifaceted phenomenon. Little attention has been paid to European actors' efforts to safeguard a wide range of strategic and political interests by seducing foreign publics. This book includes a series of works which examine the soft power techniques used by various European players to create a climate of public opinion overseas which favored their interests in the Cold war context. This is a relevant book for three reasons. First, it contains a wide variety of case studies, including Western and Eastern, democratic and authoritarian, and core and peripheral European countries. Second, it pays attention to little studied instruments of public diplomacy such as song contests, sport events, tourism and international solidarity campaigns. Third, it not only concentrates on public diplomacy programs deployed by governments, but also on the role played by some non-official actors in the cultural Cold War in Europe

JFK issued the historic moon landing challenge. These are the stories of the visionaries who helped America complete his vision with the first lunar landing fifty years ago. A Companion Book to the AMERICAN EXPERIENCE® Film on PBS® Going in depth to explore their stories beyond the PBS series, writer/producer Robert Stone—called “one of our most important documentary filmmakers” by Entertainment Weekly—brings these important figures to brilliant life. In 1961, President John F. Kennedy proposed the nation spend twenty billion dollars to land a man on the Moon before the end of the decade. Based on eyewitness accounts and newly discovered archival material, Chasing the Moon reveals for the first time the unknown stories of the fascinating individuals whose imaginative work across several decades culminated in America’s momentous achievement. More than a story of engineers and astronauts, the moon landing—now celebrating its fiftieth anniversary—grew out of the dreams of science fiction writers, filmmakers, military geniuses, and rule-breaking scientists. They include • Science fiction author Arthur C. Clarke, whose writing inspired some of the key players in the Moon race. A scientific paper he wrote in his twenties led to the U.S. beating Russia in one area of space: communications satellites. • Wernher von Braun, the former Nazi military genius who oversaw Hitler's rocket weapons program. After working on ballistic missiles for the U.S. Army, he was recruited by NASA to manage the creation of the Saturn V moon rocket. • Astronaut Frank Borman, commander of the first mission to circumnavigate the Moon, whose powerful testimony before Congress in 1967 decisively saved the U.S. lunar program from being cancelled. • Poppy Northcutt, a young mathematician who was the first woman to work in Mission Control. Her media exposure as a unique presence in this all-male world allowed her the freedom to stand up for equal rights for women and minorities. • Edward Dwight, an African American astronaut candidate, recruited at the urging of the Kennedy White House to further the administration’s civil rights agenda—but not everyone welcomed his inclusion. Setting these key players in the political, social, and cultural climate of the time, and including captivating photographs throughout, Chasing the Moon focuses on the science and the history, but most important, the extraordinary individuals behind what was undoubtedly the greatest human achievement of the twentieth century.

The Cold War is often stereotypically depicted as a period of complete separation between Eastern and Western Europe, a time of little communication and exchange between what is often called the "Eastern bloc" and the capitalist West . European integration, it is thought, was a Western project based on exclusively Western ideas. This edited volume aims to debunk this stereotype. It provides evidence for the numerous media and individuals that contributed to the circulation and exchange of ideas across the ideological divide of the Iron Curtain. The essays in this volume discuss the official and unofficial channels of communication between the Eastern bloc and the West as well as the complex networks of transmission and reception that enabled the exchange of ideas between the two. The first part of the volume examines the communication infrastructure of the Cold War and the role of then available communication technologies. The second hones in on how different media channels, and the radio in particular, were used to form and transmit ideas between East and West, whereas the third and final part looks at how individual artists and literary authors made their voices heard across the Iron Curtain.

The thirst for post-World War II justice transcended the Cold War and mobilized diverse social groups. This is a story of their multilayered and at times conflictual interactions.

This book focuses on two commercial radio stations, Radio Luxembourg and Europe n°1, which were popular institutions in Western Europe throughout the Long Sixties, working across media and broadcasting transnationally. It argues that the existence of an overarching ‘dispositif ’ of commercial radio stations enabled them to operate on various dimensions and differentiated them from other broadcasters. The book therefore answers current calls in media history to look beyond national and single-medium borders and contributes to the cultural and media history of Western Europe.