Transmedia in Asia and the Pacific is a timely exploration of a global media phenomena that offers a unique perspective on the production, consumption and use of transmedia storytelling in the Asia Pacific region. Through close analysis of case studies from Australia, Cambodia, China, Japan, Malaysia, South Korea, and West Papua, the chapters in this book provide insight into the cultural and transcultural contexts against which transmedia storytelling takes place in the region. From community theatre and social media narratives in China; to transcultural consumption of Japanese texts in French, Spanish and English speaking countries; to the use of transmedia for education in Japan and China, examples highlight the diverse ways in which a global and commericalised media phenomenon is appropriated and recontextualised to local circumstances. This volume questions the centre/periphery dichotomy of understanding global media through perspectives that seek to enrich understanding and definitions of transmedia. It is a valuable resource for scholars and students wishing to expand their engagement with the theory and practice of transmedia storytelling. Chapters “Chapter 1-Introduction to Transmedia in Asia and the Pacific, Chapter 13 -Teaching Transmedia in China: Complexity, Critical Thinking, and Digital Natives and Chapter 14-Conclusions” are available open access under a Creative Commons Attribution 4.0 International License via link.springer.com.

This book examines transmedia practices in the Asia and Pacific region. Transmedia is a form of storytelling where multiple platforms are used to tell a common story. This is normally used to tell complex fictional stories-Star Wars-, to cover complex events-2014 Winter Olympic Games in Sochi-, or to involve a big audience such as in the case of advertisements-Coca-Cola-Happiness Factory "Open Happiness". This volume explores the current status of the transmedia phenomenon and its specific characteristics in countries from the Asia and Pacific Region through diverse case studies. It provides a key resource for scholars and educators in the Asia Pacific and beyond, who seek diverse examples with which to improve understanding of the Transmedia phenomenon and the inclusiveness of media and communication curricula. Chapters "Chapter 1-Introduction to Transmedia in Asia and the Pacific, Chapter 13 -Teaching Transmedia in China: Complexity, Critical Thinking, and Digital Natives and Chapter 14-Conclusions" are available open access under a Creative Commons Attribution 4.0 International License via link.springer.com.

A comprehensive and critical introduction to understanding the Korean Wave (Hallyu) as a transnational media phenomenon. This book provides an accessible introduction to the Korean Wave—the rapid growth of local cultural industries and the global popularity of Korean popular culture over the past 30 years—providing historical, political, economic, and socio-cultural context to its initial rise and enduring popularity. Jin explores the transnational cultural flows of Hallyu across a variety of products and digital technologies—from television dramas, film, and K-pop to online games, and webtoons—and explains the process of cross-media convergence and the socio-political contexts behind the Hallyu phenomenon. He also explores how overseas fans and audiences advance K-pop fandom as social agents in different geo-cultural contexts. The book concludes by discussing if Hallyu can become a sustainable global popular culture beyond a fan-based regional cultural phenomenon. Each chapter features detailed contemporary case studies and discussion questions to enhance student engagement. This is essential reading for students of Media and Communication, Cultural Studies, Korean Studies, and Asian Studies, particularly those taking classes on popular culture and media, media and globalization, Korean popular culture, and East Asian culture.

The book explores how Chinese TV series and Asian Diaspora fiction are consumed, experienced, and adapted by and for audiences worldwide, particularly those of the Chinese diaspora. It focuses or ‘zooms in’ on well-known exceptional Chinese TV series such as Reset and The Bad Kids and ‘zooms-out’ to explore a wider panorama of lesser-known TV dramas and films. It also explores Asian American representations of ‘bespoke immigrants’, the Nobelist Kazuo Ishiguro and other ‘1.5-generation novelists’, a Canadian missionary’s memoir, a Taiwanese Canadian young adult fantasy author, among others. Through the analysis of this material, it reveals how some Asian American writers are themselves liable to portraying stereotypes of Asian immigrant communities, reinforcing familiar tropes of the white gaze. It also features an insightful analysis of Taiwan’s films and culture, highlighting how Taiwanese identity is represented and moreover shaped by cross-strait tensions. Exploring a diversity of content and media consumption, this book will appeal to students and scholars of media studies, Cultural studies, Chinese studies and Asian studies.

In this ground-breaking study, Hongwei Bao analyses queer theatre and performance in contemporary China. This book documents various forms of queer performance – including music, film, theatre, and political activism – in the first two decades of the twenty first century. In doing so, Bao argues for the importance of performance for queer identity and community formation. This trailblazing work uses queer performance as an analytical lens to challenge heteronormative modes of social relations and hegemonic narratives of historiography. It will be of great interest to students and scholars of theatre and performance studies, gender and sexuality studies and Asian studies.

The Routledge Handbook of Archaeology and the Media in the 21st Century presents diverse international perspectives on what it means to be an archaeologist and to conduct archaeological research in the age of digital and mobile media. This volume analyses the present‐day use of new and old media by professional and academic archaeology for leisure, academic study and/or public engagement, and attempts to provide a broad survey of the use of media in a wider global archaeological context. It features work on traditional paper media, radio, podcasting, film, television, contemporary art, photography, video games, mobile technology, 3D image capture, digitization and social media. Themes explored include archaeology and traditional media, archaeology in a digital age, archaeology in a post‐truth era and the future of archaeology. Such comprehensive coverage has not been seen before, and the focus on 21st‐century concerns and media consumption practices provides an innovative and original approach. The Routledge Handbook of Archaeology and the Media in the 21st Century updates the interdisciplinary field of media studies in archaeology and will appeal to students and researchers in multiple fields including contemporary, public, digital, and media archaeology, and heritage studies and management. Television and film producers, writers and presenters of cultural heritage will also benefit from the many entanglements shared here between archaeology and the contemporary media landscape.

This book is an upper-level student source book for contemporary approaches to media studies in Asia, which will appeal across a wide range of social sciences and humanities subjects including media and communication studies, Asian studies, cultural studies, sociology and anthropology. Drawing on a wide range of perspectives from media and communications, sociology, cultural studies, anthropology and Asian studies, it provides an empirically rich and stimulating tour of key areas of study. The book combines theoretical perspectives with grounded case studies in one up-to-date and accessible volume, going beyond the standard Euro-American view of the evolving and complex dynamics of the media today.

Propaganda, Media, and Nationalism in Mainland China and Hong Kong gives a clear and insightful introduction to the nature of media in China and Hong Kong and presents a conceptual discussion of propaganda. It presents two case studies of Chinese media control including the presentation of Taiwan, Xinjiang, and Tibet and the misrepresentation of the pro-democracy movement in Hong Kong. This book also provides an important in-depth discussion of the battle between state propaganda and counter-propaganda in open societies, which can render them vulnerable to foreign governments, undermine civic society, and create dangerous polarization, as in the case of Hong Kong’s response to state media.

This book brings together a leading team of international experts in arts and global development to showcase effective practice and to explore how this vibrant interdisciplinary field has developed and what the latest research can teach us. Although arts play a central role in human development, and in the health and wellbeing of individuals and communities, few have attempted to comprehensively explore arts practice as global development. This Handbook first provides a theoretical framework for exploring arts and global development, before surveying a comprehensive range of art forms and development practices to explore the potential of the arts to strategically and beneficially contribute to more just and equitable conditions for communities across the globe. Stretching across the arts from theatre, dance, and music to poetry, film, and visual arts, the book covers topics as diverse as health, education, peacebuilding, livelihoods, sustainability, activism, and arts as research method in programming. The Handbook also identifies gaps in the literature, pointing towards the most pressing and promising avenues for further research over the next few years. This book will be an essential resource for any researcher, student, or practitioner wishing to understand the role of the arts in global development and in the global south more generally.