The adviser to Senator Hillary Clinton, Bill Gates, and President Bill Clinton proves that small is big by identifying 75 hidden-in-plain-sight trends that are moving America, revealing that the nation is no longer a melting pot but a collection of communities with many individual tastes and lifestyles. "The ideas in his book will help you see the world in a new way." —Bill Clinton "Mark Penn has a keen mind and a fascinating sense of what makes America tick, and you see it on every page of Microtrends." —Bill Gates In 1982, readers discovered Megatrends. In 2000, The Tipping Point entered the lexicon. Now, in Microtrends, one of the most respected and sought-after analysts in the world articulates a new way of understanding how we live. Mark Penn, the man who identified "Soccer Moms" as a crucial constituency in President Clinton's 1996 reelection campaign, is known for his ability to detect relatively small patterns of behavior in our culture-microtrends that are wielding great influence on business, politics, and our personal lives. Only one percent of the public, or three million people, is enough to launch a business or social movement. Relying on some of the best data available, Penn identifies more than 70 microtrends in religion, leisure, politics, and family life that are changing the way we live. Among them: People are retiring but continuing to work. Teens are turning to knitting. Geeks are becoming the most sociable people around. Women are driving technology. Dads are older than ever and spending more time with their kids than in the past. You have to look at and interpret data to know what's going on, and that conventional wisdom is almost always wrong and outdated. The nation is no longer a melting pot. We are a collection of communities with many individual tastes and lifestyles. Those who recognize these emerging groups will prosper. Penn shows readers how to identify the microtrends that can transform a business enterprise, tip an election, spark a movement, or change your life. In today's world, small groups can have the biggest impact.

This is a true story of San Francisco's most decorated and most investigated undercover cop, Paul Lozada. Follow Paul's journey throughout his career as he recounts near-death experiences, leaning into his faith, navigating fears as a family man, and confronting political barriers to uncover police corruption within the San Francisco Police Department. Don't be swayed by the badge number, Paul stood against the city's dirty cops, inequality, and racism poisoning the ranks of the police force. Officer 187 became a liability, a symbol for the demise of department corruption, and the powers at hand that made every effort to silence him.

Many Americans believe that their healthcare is second to none. Most patients, therefore, fail to appreciate the flaws and dangers present while receiving medical care. In fact, the American health care industry is one of the great tragedies of this country, which is now being brought to its knees by the medical industry run amuck. The Truth About Big Medicine: Righting the Wrongs for Better Health Care divulges secrets of the industry, which keep it focused on its own economic needs to the detriment of public health. The cost of American health care per person far exceeds other developed countries, yet it delivers life expectancies and infant mortalities that are shamefully ranked low among developed nations. Special interest groups and weak legislation created a “tapeworm” that continues to devour the American economy and shorten the lives of hundreds of thousands each year. Using true stories throughout, the authors illustrate that it is time for the public, students, educators, and legislators to clearly recognize medical deception and secrecy and to consider clear solutions on how they can achieve a safer health care system. A rich variety of authors with experience in revealing unsafe medical practices bring recommendations for changing health care delivery by taking an aspect of the health care system, identifying its shortcomings, and proposing ways to reduce harm plus correct the injustices. Included are discussions of imaging, medical devices, pharmaceuticals, hospital practices and procedures, and medical malpractice and negligence, among other topics. No consumer of health care should ignore the dangers; this book helps reveal them and suggests useful remedies. The authors maintain a website at http://truthaboutbigmedicine.com/

Each time the "Great God Malone" stepped into the operating room, the world anticipated another miraculous breakthrough in heart surgery. Only two things remained to crown his enormous success: the arrival at the prestigious Malone Heart Institute of a test candidate for his revolutionary artificial heart, and the birth of a legitimate son to bear his name. Theo Malone won’t yield his power to anyone, espe­cially to his three beautiful daugh­ters, all successful doctors in their own right. But they've got enough drive to make it on their own. Lynn, actually a greater surgeon than her father, is torn between the man she loves and the father she hates, and her twin, Lisa, has proven herself the equal of her ego­tistical parent in both the fields of medicine and romance. Young Laurel, meanwhile, antagonizes Malone by helping to prevent the spread of an epidemic, inadver­tently uncovering a scandal that could ruin his reputation forever. A skillful probe into the highly dramatic inner workings of large city hospitals, DOCTOR'S DAUGH­TERS once again shows Frank G. Slaughter to be the peerless master of the medical novel.

Each year, millions of children take Ritalin, which means thousands of doctors are diagnosing them with hyperactivity or ADD. But what do these diagnoses mean? Are drugs the answer for these illnesses? And most importantly, is your child getting the proper treatment for his or her problem? In The Hyperactivity Hoax, neuropsychiatrist Dr. Sydney Walker cogently explores the medical minefield of hyperactivity and helps parents arrive at safe, effective answers for their children, without unnecessarily drugging them with potentially dangerous mind-altering medicine. Included in his in-depth guide is: * How to determine if your child needs medical help * How to find a good doctor, a real diagnosis, and effective treatment * How to assert yourself when talking to doctors and school officials * How to evaluate both traditional and alternative approaches to treating hyperactivity and ADD * And much more invaluable information in caring for your child's health. A myth-shattering book no parent can afford to miss! "This book is a disturbing but compelling must-read for any parent whose child shows signs of a hyperactivity disorder or is using Ritalin now."--Publishers Weekly

This clearly written and well-focused volume combines concise decisions of the primary areas of communication law with the foundational case decisions in those domains. Thus, in one volume, students of communication law, constitutional law, political science, and related fields find both the key rulings that define each area of law and a detailed summary of the legal concepts, doctrines, and policies so vital to understanding the rulings within their legal context. The text forgoes the tendency to provide encyclopedic treatment of all the relevant cases and focuses instead on the two or three cases most vital to an accurate and informed understanding of the current state of each field of communication law. The chapters provide readers with the most salient concepts and the necessary depth to understand the law while permitting most reading time to be directed to the law itself. Full-text rulings allow readers to immerse themselves in the law itself--to develop a feel for its complexity, its flexibility, and its language. Useful as a quick reference to the landmark rulings and the jurisprudence of communication law, this book also serves well as the primary text in related undergraduate courses or as a supplemental text in graduate classes in the field.