Becoming a Public Relations Writer is a comprehensive guide to the writing process for public relations practice. Using straightforward, no-nonsense language, realistic examples, easy-to-follow steps, and practical exercises, this text introduces the various formats and styles of writing you will encounter as a public relations practitioner. A focus on ethical and legal issues is woven throughout, with examples and exercises addressing public relations as practiced by corporations, non-profit agencies, and other types of organizations both large and small. In addition, the book offers the most comprehensive list of public relations writing formats to be found anywhere—from the standard news release to electronic mail and other opportunities using a variety of technologies and media. The fifth edition has been updated to reflect significant developments in the public relations field, including: New and updated information on research into persuasion and social psychology aimed at helping readers be more influential in their writing. Significant updating on a new chapter on multimedia, introducing a new transmedia format for a comprehensive news package for print, broadcast, online and social media. Expansion of a chapter on websites, blogs and wikis. Expansion of the chapter on direct mail and online appeals. Updated examples of actual pieces of public relations writing. A companion website with resources for instructors and students, including a glossary, flashcards, exercises, and appendices on ethical standards, careers in public relations, and professional organizations. Through its comprehensive and accessible approach, Becoming a Public Relations Writer is an invaluable resource for future and current public relations practitioners.

A practical, highly accessible guide for novice researchers conducting qualitative research in public relations and marketing communications, this book guides the reader through all aspects of the research process.

Fundamentals of Public Relations: Professional Guidelines, Concepts and Integrations, Second Edition focuses on the basic theories and principles involved in the practice of public relations and describes how public relations functions in adapting an organization to its social, political, and economic environment. Practical guidelines for implementing public relations activities are given. This book is comprised of 30 chapters and begins with an assessment of the nature of public relations, including its function and its ecological concept. Historical highlights in the field of public relations are also presented. Subsequent chapters explore five dialogues that emphasize critical problems affecting the practice of public relations: the first covers the role of the chief executive officer in public relations; the second deals with corporate social responsibility; the third shows the attitudes of labor on the question of jobs versus the environment; the fourth reports on problems of protecting the environment; and the fifth takes a searching look at the energy crisis. This monograph is designed to serve as a basic text for students of public relations and those who are in need of a refresher or even an introduction to the subject of public relations.

′It′s the type of useful self-help text that promises practical and easy-to-read guidance to help you manoeuvre round the enquiries and problems that litter your school′s otherwise smooth journey to an A· judgement from Ofsted inspectors!′ - Ldr ′This is a handbook to have available as a first source to consult when an issue first arises. It combines legal advice, information, suggested activities and a series of tips from headteachers who have dealt with such issues before. New headteachers in particular would be well-advised to read the section on media interviews before they are rushed into statements they later regret. ′Looking after Yourself′ is a section that leaders would be well-advised to skim through periodically as a reminder as it is the kind of advice that gets forgotten in the hurly-burly of school life′ - Brian Fidler Professor of Education Management, University of Reading Distilled from years of NAHT (National Association of Head Teachers) experience of providing advice and guidance for its members in the UK, The Quick-Reference Handbook for School Leaders is a practical guide that provides an answer to the questions "Where do I start?" and "Where do I look for direction?" Written in an easy-to-read, bulleted format, the handbook is organised around key sections, each part includes brief overviews, checklists and suggestions for further reading. o Organisation and Management - the role of the Headteacher, negligence and liability, media relations, managing conflict and difficult people, effective meetings, inspection, resource management, records and information. o Teaching and Learning - curriculum, learning communities, special education, evaluation, staff development, unions, celebrating success. o Behaviour and Discipline - safe schools, code of conduct, exclusion, search and seizure, police protocols. o Health and Safety - child protection issues, occupational health & safety, risk assessments, emergency preparation, medical needs, health & safety resources. o Looking After Yourself - continuing professional development, and work-life balance. This handbook is an excellent resource for all current and aspiring senior school leaders.