International Marketing, 6e is written from a wholly Australasian perspective and covers issues unique to local marketers and managers looking towards the Asia–Pacific region, the European Union, and beyond. It presents a wide range of contemporary issues faced by subsidiaries of multinational enterprises (MNEs) as well as small and medium scale enterprises (SMEs), mainly exporters, which make up the vast bulk of firms involved in international business in the Australasian region. International Marketing, 6e clearly demonstrates the links between the different stages of international marketing, connecting analysis with planning, planning with strategy and strategy with implementation. Key concepts are brought to life with comprehensively updated statistics, recent illustrations, and a variety of real-world examples and case studies.

This text introduces students to core business concepts and comprehensively covers a range of key areas in international business.

The Asia Pacific is the fastest growing region on the globe and universities and higher education is experiencing a dramatic surge in demand and a reform by governments wanting higher education to drive change. This edited collection has contributions from Australia, Malaysia, New Zealand, China and the United States looks at how universities are coming to grips with the challenges of change in the Asia Pacific. The contributors explore the key in issues and dilemmas about how universities in the Asia Pacific are involved in international trans-national markets and at the same time retain a role as nation building institutes. The book also explores how globalisation and new technologies as well as new frameworks of professional knowledge are creating new challenges for the institutions of higher education. Hot topics include the role of universities in nation building, international markets in higher education, international collaborations and partnerships, governance in universities, quality in offshore programs, professional learning and universities, student plagiarism, academic careers for women, international students and language proficiency and language use in multicultural universities. Contributors include Michael Singh, Peter Kell, Gillian Vogl, Tony Herrington from Australia. Mary Kalantzis from the United States. Morshidi Sirat, Abdul Razak Ahmad, Sarjit Kuar Koo Yew Lie, Vincent Pang and Rozinah Jamaludin from Malaysia and Michelle Lunn from New Zealand and Yuping Wang from China. "Higher Education in the Asia Pacific: Challenges for the Future fills a vacuum in the literature on the changing nature of tertiary education with this insightful book. Arguably, we are experiencing the most dynamic change in academic life in a century and these authors discuss these changes in multiple contexts in Asia. The text investigates a veritable cornucopia of topics - the relationship between the state and the university, the nature of international collaboration, how university governance is being restructured, and the import of quality assurance, to name a few. This is a smart read on critical topics in an area that has been little studied but facing explosive growth." —William G. Tierney, University Professor & Wilbur-Kieffer Professor of Higher Education, Director, Center for Higher Education Policy Analysis, University of Southern California, WPH701, Los Angeles, CA 90089-4037 "Expansive in outreach and grounded in practical experience, this edited collection presents a rich variety of expert practitioners reflecting on the many issues shaping current and future trends in Higher Education in the Asia Pacific Region. The wide ranging issues addressed in this book offers the reader both insights and challenges in their quest to explore further and articulate the essential elements of authentic International Higher Education. An excellent resources for all involved with and concerned about Global Higher Education and its future directions." —Andrew Scown, Vice President - Academic, RMIT International University Vietnam

"A spectacular transition is under way in the Pacific Islands, as a result of which all our lives will be radically different. In the last fifty years or so, Asia has begun to play a bigger and bigger role in all aspects of Islands life - migration, trade and investment, aid and development, information and media, religion, culture and sport. It is replacing the West. The process is irreversible. With his trademark breadth and depth of knowledge and understanding of the region, based on over half a century of experience, study and deliberation, Ron Crocombe documents the early connections between Asia and the Pacific, details recent and continuing changes, and poses challenging theories about the future."--Publisher.

First Published in 2005. This is Adelphi Paper 299 and discusses a strategy for the Unites States of America for the continued stability of the Asia-Pacific region. Looking at ways in which the US-dominated system of Asia-Pacific security that evolved during the Cold War must be fundamentally transformed to determine its security in the future.

This collection explores the politics of game play and its cultural context by focusing on the Asia-Pacific region. Drawing from micro ethnographic studies to macro political economy analysis of techno-nationalisms and transcultural flows of cultural capital, it provides an interdisciplinary model for thinking through the politics of gaming.

Financial inclusion is a multidimensional concept and countries have chosen diverse methods of enhancing financial inclusion with varying degrees of results. The heterogeneity of financial inclusion is particularly striking in the Asia-Pacific region as member countries range from those that are at the cutting edge of financial technology to others that are aiming to provide access to basic financial services. The wide disparity is not only inter-country but also intra-country. The focus of this paper is to take stock of the current state of financial inclusion in the Asia-Pacific region by highlighting twelve stylized facts about the state of financial inclusion in these countries. The paper finds that the state of financial inclusion depends on several factors, but a holistic approach calibrated to specific country conditions may lead to greater financial inclusion.

The development of the information technology (IT) industry in the Asia Pacific region faces two challenges. Firstly, can its established physical, technical, regional and governance infrastructures be adapted to meet the challenges embedded in the set of products and processes created by the IT industry? Secondly, as this adaptation evolves, which cities and regions will be best suited to connect to or lead global responses to these challenges? The chapters in this book have set out to explore these questions, providing details of change in a range of aspects of the IT industry such as mobile phones, software services, and flat screen design in regions in Japan, Korea, Taiwan, India, China and Australia. The book also outlines the policy responses of national and regional governments in Singapore, India and China and India. These case studies provide a basis to understand effective strategies which could be formulated for the future. This book’s originality emerges from the fine detail provided about firms, in particular regions and cities, from research carried out by young scholars in the past two years. This makes it very useful for readers keen to understand the recent changes in this dynamic industry in a fast growth part of the world, and it will also help to shape thinking by policy makers on policy settings that can be applied.

A summary of how stock markets work for those looking to invest. This book is a practical guide to Asia’s stock markets for a general audience. It is for people who do not know much about financial markets but, for whatever reason, would like to learn more. They could be seasoned expatriate pilots, academics and other professionals, newcomers in the region as well as students or young men and women about to start in the finance industry. The idea is to cut through the alphabet soup of industry jargon to provide a clear understanding of how these markets work, how they differ from each other in size and depth, what unique features each stock market has and what drives all the different sectors in these markets – consumers, the internet, banks and technology. The book includes helpful history lessons and personal anecdotes drawn from the author’s 30 years in the world of Asian investments.