`The book is essentially for a student of mass communication or may be of interest to the communications expert into communications reserach, theory or operations research. The author addresses a specific "audience" and does it to perfection with a simple very readable presentation' - The Economic TimesDenis McQuail provides a coherent and succinct account of the concept of `media audience' in terms of its history and its place in present-day media theory and research. McQuail describes and explains the main types of audience and the main traditions and fields of audience research.Audience Analysis explains the contrast between social scientific and humanistic approaches and gives due weight to the view `from the audience' as well as the view `from the media'. McQuail summarizes key research findings and assesses the impact of new media developments, especially transnationalization and new interactive technology. The book concludes with an evaluation of the continued relevance of the audience concept under conditions of rapid media change. Audience Analysis provides both an overview of past research and a guide to current thinking.

Whether we are watching TV, surfing the Internet, listening to our iPods, or reading a novel, we are all engaged with media as a member of an audience. Despite the widespread use of this term in our popular culture, the meaning of the "audience" is complex, and it has undergone significant historical shifts as new forms of mediated communication have developed from print, telegraphy, and radio to film, television, and the Internet. Media Audiences explores the concept of media audiences from four broad perspectives: as "victims" of mass media, as market constructions & commodities, as users of media, and as producers & subcultures of mass media. The goal of the text is for students to be able to think critically about the role and status of media audiences in contemporary society, reflecting on their relative power in relation to institutional media producers.

Advanced Studies in Media has been designed to offer a comprehensive and stimulating textbook for all students on advanced level media studies and communications studies courses.

This book offers a major reconceptualization of the term audience, one which involves a landscape, including the landscape of a given audiencesituated and territorializing features of any way of seeing and defining the world. It acknowledges, in the face of conventional discourse analysis, the contextual features of discourse, to produce complex and textured understanding of the concept of audience. The book will speak to students of rhetoric, mass communication, cultural studies, anthropology, and sociology alike. This book offers a major reconceptualization of the term audience, including the landscape of a given audiencethe situated and territorializing features of any way of seeing and defining the world. Given de Certeaus hypothesis that listening, watching, and reading all occur in places and result in produce transformed paths or spaces, the contributors to this landmark volume have provided innovative essays analyzing the transformations that take place in the geography between sender and receiver. The book acknowledges, in the face of conventional discourse analysis, the contextual features of discourse, to produce a complex and textured understanding of the concept of audience. The Audience and Its Landscape, presents the work of a vital cross-section of international scholars including Swedens Karl Erik Rosengren, the UKs Jay G. Blumler and Roger Silverstone, Australias Tony Bennett, Israels Elihu Katz, Canadas Martin Allor, and the United Statess Janice Radway, Byron Reeves, and John Fisk, to name a few. This book is truly groundbreaking in its depth and scope, and will speak to students of rhetoric, mass communication, cultural studies, anthropology, and sociology alike.

How are audiences manufactured, valued and sold? With a focus on the electronic media (television, radio and the Internet), this text explores the unique characteristics of the audience as an economic product.

This book brings together, for the first time, twenty-two chapters on arts marketing and audience development. Edited and curated to be accessible to both academics and those working in the cultural sector, the book provides an invaluable resource for anyone interested in the traditions, philosophies and approaches which underpin our ideas about increasing audiences for the arts. Covering a range of topics and international perspectives, it tells the story of how arts marketing and audience development came to be such an important management practice in the cultural sector. This edited volume discusses the relationship of audience development to arts management and cultural policy and outlines the foundational arguments which have led to contemporary debates around everyday creativity and cultural democracy. By providing vital insights from both the theory and practice of arts marketing and audience development, the book will serve as an excellent reference work for researchers. Simultaneously, this book will also be an invaluable read for those working in cultural leadership and arts management roles. The chapters in this book were originally published in various Routledge journals.

What do audiences do as they watch a Shakespearean play? What makes them respond in the ways that they do? This book examines a wide range of theatrical productions to explore the practice of being a modern Shakespearean audience. It surveys some of the most influential ideas about spectatorship in contemporary performance studies, and analyses the strategies employed both in the texts themselves and by modern theatre practitioners to position audiences in particular ways.

Audiences are among the dominant elements of courtly life and may be referred to as a central aspect of representation of power in many societies. Audiences also served as a stage for negotiation and political decision-making. Beyond that, the ceremonial of audience acted as an integrative factor, strengthening the connections between the ruler and his subjects, the élite and his dynastic background. It thus reflects the structure, or at least the intended structure of rule, and allows us to get insight into the perception of the ruler in the respective society. This volume offers an approach to forms and structures of audiences in different epochs and regions. Choosing a transcultural and diachronic perspective, it aims at delineating similarities and differences as well as possible lines of development of the ceremonial on a broad basis of case studies. Audienzen gehören zu den prägenden Bestandteilen höfischen Lebens und können als zentraler Aspekt der Herrschaftsrepräsentation bezeichnet werden. Sie dienten aber nicht nur der Repräsentation, sondern waren auch Ort von Verhandlung und politischer Entscheidung. Hinzu trat die integrative Funktion der Audienz: Durch den Vollzug des Zeremoniells wurde auch die Verbindung des Herrschers zu seinen Untertanen, Vertrauten und zu seiner Dynastie dargestellt und gefestigt. Das Zeremoniell der Audienz spiegelt somit das (intendierte) Gefüge der Herrschaft, und lässt Rückschlüsse auf das Herrscherbild der jeweiligen Gesellschaft zu. Der Sammelband behandelt Formen und Strukturen des Audienz-Zeremoniells in transkultureller und diachroner Perspektive, in dem Gemeinsamkeiten und Unterschiede, sowie Entwicklungslinien des Audienz-Zeremoniells auf einer breiten Basis von Fallbeispielen. Dazu versammelt er Beiträge zu unterschiedlichen Teilaspekten des Audienz-Zeremoniells in vormodernen Gesellschaften Europas, Asiens und des nördlichen Afrikas.

Philosophies about audience development, five years in the making. This book is a compilation of blog posts since 2009 from the Audience Development Specialists blog. Filled with information and thoughts on audience development, arts management, and arts marketing, this book will help you as an arts leader form a new perspective on building audiences and more enthusiasm for the philosophies and practices of audience development in general.