Vanity, Vitality, and Virility is a fascinating portrait gallery of chemicals involved in our everyday life, from Viagra and selenium to whispering asphalt, nappies, and chewing gum. While it will not advise you what to do if you want to improve your looks, your health, your peace of mind or your sex life, it explains the science behind many of the products that claim to be able to do just that. Lift the lid on the secrets behind products we use every day with renowned science communicator John Emsley, author of The Consumer's Good Chemical Guide, Molecules at an Exhibition, and Nature's Building Blocks. - ;Vanity, Vitality, and Virility is a fascinating portrait gallery of chemicals involved in our everyday life, from Viagra and selenium to whispering asphalt, nappies, and chewing gum. While it will not advise you what to do if you want to improve your looks, your health, your peace of mind or your sex life, it explains the science behind many of the products that claim to be able to do just that. Chemistry is too often associated with poisonous gases and strange bubbling solutions, yet it is all around us, and inside us too. Renowned science communicator John Emsley lifts the lid on the secrets inside the products we use every day. -

Todays leadership challenges cannot be solved with yesterdays knowledge, assumptions, and understanding. Old paradigms and models will have to give way to new paradigms and models for todays leaders to lead their constituentsand the organisations they leadto greatness. Using a revolutionary concept, the 4P concept, and a simple formula that leadership = relationships results The Alphabet of Leadership is a comprehensive field guide for todays leaders to navigate todays business complexities and the murky waters of hypercompetition and achieve breakthrough results. Covering twenty-six chapters with real-life examples, anecdotes, lessons and concepts, this book covers the essential topics facing todays leaders such as: The leadership attitude that guarantees greatness The six essentials every leader must communicate to create a high-performance team Making tough decisions Engaging constituents to achieve breakthrough results Growing team members Motivating staff to achieve high performance Executing with excellence Holding people accountable Dealing with eagles, peacocks, ducks and vultures in performance management Trust improves the bottom line Four ways leaders create sustainable value Wonders happen in an atmosphere of positive stretch and fair rewards And lots more. Irrespective of where you find yourself in your leadership journey, you will find rich nuggets in the following pages to help you improve on your personal leadership effectiveness and the overall performance of your team. If you need easy, practical and proven leadership concepts that works, then this book is for you!

When there are too many choices, there is no choice. The choices are entangled in a maze of rather confused possibilities. They go through many nebulous paths. Doubt, hesitation, indecision, become the only resolutions possible. Choosing is the anxiety of being wrong! The brand, the quality / price ratio, the aesthetics ... give confidence, but often with naivety! There is a gap between the reality of the qualities of the products and the perception of the customer. These are prejudices, illusions, a lack of knowledge ... Generally speaking, is the consumer-client able to appreciate, by sight, by touch, or even by a brief trial of operation, all the strengths and weaknesses? a lot of products? Market value dominates the use value. Marketing will discover that we must no longer confuse the consumer (the customer) and the user. The economic system only works because consumers are in the opacity of their choices. The search for technical prowess and above all market value has dominated the search for value in use.

This book presents case studies of South Asian companies that have strategic business implications, highlighting the complex interplay of business and social dynamics in South Asia. This region is a wide agglomeration of very different countries that share somewhat common cultures and issues and yet it is torn apart by religion and politics. There is an abundance of local entrepreneurship but a widespread institutional void. The book investigates how local companies survive and thrive in this environment and discusses those companies that have withstood the competitive pressure of MNCs, depicting their management and business practices. In today’s world, where multinationals are so omnipresent that their management and business practices are considered as the de facto recipe for success, there is a need to have an alternative view that challenges the ubiquitousness of multinational management practices. The case studies in this book focus on the business and management practices of local organizations in South Asia and thus provide that alternative viewpoint of how to achieve success in South Asia. Exposing readers to a local perspective on doing business in South Asia, it is a valuable resource for students and practitioners of management.

Nanocomposite Structures and Dispersions deals with the preparation of gelled, branched and crosslinked nanostructured polymers in the solution free radical polymerization and controlled/living radical polymerization and polymer and composite nanoparticles and nanostructures in disperse systems, the kinetics of direct and inverse disperse polymerizations (microemulsion, miniemulsion, emulsion, dispersion and suspension polymerization), the bottom-up approach building of functionalized nanoparticles, modelling of radical microemulsion polymerization, the characterization of traditional and non-traditional polymer dispersions, the collective properties of nanomaterials and their (bio)applications.This book is designed to bridge that gap and offers several unique features. First, it is written as an introduction to and survey of nanomaterials with a careful balance between basics and advanced topics. Thus, it is suitable for both beginners and experts, including graduate and upper-level undergraduate students. Second, it strives to balance the colloidal aspects of nanomaterials with physical principles. Third, the book highlights nanomaterial based architectures including composite or hybrid conjugates rather than only isolated nanoparticles. A number of ligands have been utilized to biodecorate the polymer and composite nanocarriers. Finally, the book provides an in depth discussion of important examples of reaction mechanisms of bottom-up building of functionalized nanoparticles, or potential applications of nanoarchitectures, ranging from physical to chemical and biological systems. - Free radical (controlled) polymerization, branching, crosslinking and gelling - Kinetics and mechanism of polymer nanoparticles formation - Modelling of radical polymerization in disperse systems - Polymer, composite and metal nanoparticles, nanostructures and nanomaterials - Smart nanostructures, biodecorated particles, nanocarriers and therapeutics

Video Marketing is literally on fire! Embrace the Power and Potential of Video Marketing And use this medium to catapult your web business to the next level. Check out on “ Video Marketing Made Simple For Business Owners ” Finally, you have this once in lifetime opportunity to get your hands on the video marketing tools & Strategies that are generating million dollar revenues . Businesses invest a lot of time determining who their target demographic is, and for good reason. When a business knows which demographic is buying and using their product, it’s going to be easier to market to that demographic. Middle-aged women are going to respond to ads differently than millennials; and what one group finds engaging and interesting, another may not. So it’s important for businesses to understand what demographic they are targeting so they get the marketing just right for them. But, businesses don’t have to go to such trouble when they’re using video marketing because video marketing reaches every demographic and is interesting to every demographic. And this is because men and women, and people of every age, love video. As long as it’s interesting and creative, people will like a video regardless of their background or history. This can be a bonus for businesses that know who their demographic is, simply because more people will share it and like it, even if they don’t make up part of the business’ demographic. But it’s also especially good news for businesses with a shifting demographic, or for those that don’t know how makes up their demographic. That happens sometimes when a business changes directions or changes their product or service slightly, and then they have to start back at square one with their marketing efforts. But when a business has already created videos as part of their marketing plan, they don’t have to change a thing because those videos will already be suitable for every demographic. Imagine one type of marketing that appeals to every single demographic. It seems too good to be true, but it’s not. That type of marketing is video marketing, and reaching every demographic is just one very good reason why every business should be investing in it.

Put Predictive Analytics into ActionLearn the basics of Predictive Analysis and Data Mining through an easy to understand conceptual framework and immediately practice the concepts learned using the open source RapidMiner tool. Whether you are brand new to Data Mining or working on your tenth project, this book will show you how to analyze data, uncover hidden patterns and relationships to aid important decisions and predictions. Data Mining has become an essential tool for any enterprise that collects, stores and processes data as part of its operations. This book is ideal for business users, data analysts, business analysts, business intelligence and data warehousing professionals and for anyone who wants to learn Data Mining.You’ll be able to:1. Gain the necessary knowledge of different data mining techniques, so that you can select the right technique for a given data problem and create a general purpose analytics process.2. Get up and running fast with more than two dozen commonly used powerful algorithms for predictive analytics using practical use cases.3. Implement a simple step-by-step process for predicting an outcome or discovering hidden relationships from the data using RapidMiner, an open source GUI based data mining tool Predictive analytics and Data Mining techniques covered: Exploratory Data Analysis, Visualization, Decision trees, Rule induction, k-Nearest Neighbors, Naïve Bayesian, Artificial Neural Networks, Support Vector machines, Ensemble models, Bagging, Boosting, Random Forests, Linear regression, Logistic regression, Association analysis using Apriori and FP Growth, K-Means clustering, Density based clustering, Self Organizing Maps, Text Mining, Time series forecasting, Anomaly detection and Feature selection. Implementation files can be downloaded from the book companion site at www.LearnPredictiveAnalytics.com Demystifies data mining concepts with easy to understand language Shows how to get up and running fast with 20 commonly used powerful techniques for predictive analysis Explains the process of using open source RapidMiner tools Discusses a simple 5 step process for implementing algorithms that can be used for performing predictive analytics Includes practical use cases and examples

While in her early teens, L. Van Stelle lived in a farm house in the Kalamazoo Michigan area with her family. Some forty years later, during a stay with family, still in the area, she visited the farm to recollect some good memories during that time in her life. The family living there at that time, told her they had discovered a hidden room in the basement which historically, turned out to be a Safe-House, or hiding place for slaves. Fleeing from their owners, via the Underground Railroad. L. Van Stelle looked into this bit of information and wrote this tale of the plight, fright, and flight of six slaves trying to escape their masters from the south. The author now lives in Nevada and still thinks often of her happy teenage years in a home that none of her family, at the time, realized what a part of history, was living there with them.