This book presents a cultural history of Latin America as seen through a symbolic good and a practice – the book, and the act of publication – two elements that have had an irrefutable power in shaping the modern world. The volume combines multiple theoretical approaches and empirical landscapes with the aim to comprehend how Latin American publishers became the protagonists of a symbolic unification of their continent from the 1930s through the 1970s. The Latin American focus responds to a central point in its history: the effective interdependence of the national cultures of the continent. Americanism, until the 1950s, or Latin Americanism, from the onset of the Cold War, were moral frameworks that guided publishers’ thinking and actions and had concrete effects on the process of regional integration. The illustration of how Latin American publishing markets were articulated opens up broader and comparative questions regarding the ways in which the ideas embodied in books also sought to unify other cultural areas. The intersection of cultural, political and economic themes, as well as the style of writing, makes this book an interest to a wide reading public with historical and sociological sensitivity and global cultural curiosity.

First Published in 1996. This encyclopedia is unique in several ways. As the first international reference source on publishing, it is a pioneering venture. Our aim is to provide comprehensive discussion and analysis of key subjects relating to books and publishing worldwide. The sixty-four essays included here feature not only factual and statistical information about the topic, but also analysis and evaluation of those facts and figures. The chapters are significantly more comprehensive than those typically found in an encyclopedia.

This volume provides an innovative and detailed overview of the book publishing industry, including details about the business processes in editorial, marketing and production. The work explores the complex issues that occur every day in the publishing industry.

Now fully revised and updated for its sixth edition, Inside Book Publishing is the classic introduction to the book publishing industry. Giles Clark and Angus Phillips offer authoritative coverage of all sectors of the industry, from commercial fiction and non-fiction to educational publishing and academic journals. They reveal how publishers continue to adapt to a fast-changing and highly interconnected world, in which printed books have proved resilient alongside ebooks and the growth of audio. Major themes are explored, including the development of digital products and the use of social media in book marketing, as well as those that affect publishers’ businesses, such as the rise of internet retailing; rental models for student textbooks; and open access, where academic content is free to the user. Case studies from industry experts give fascinating perspectives on topics such as crowdfunding, self-publishing and how authors can market themselves. The book provides excellent overviews of the main aspects of the publishing process: commissioning authors, product development, design and production, marketing, sales and distribution. As a manual for those in the profession and a guide for the potential publishers of the future, Inside Book Publishing remains a seminal work for anyone with an interest in the industry. It will also be of interest to authors seeking an insider’s view of this exciting industry.

Now in its fifth edition, Inside Book Publishing remains the classic introduction to the book publishing industry, being both a manual for the profession for over two decades and the bestselling textbook for students of publishing.The book remains essential reading for publishing students, those seeking a career in publishing, recent entrants to the industry, and authors seeking an insider's view. The accompanying website supports the book by providing up-to-date and relevant content.This new edition has been fully updated to respond to the rapid changes in the market and technology. Now more global in its references and scope, the book explores the tensions and trends affecting the industry, including the growth of ebooks, self-publishing, and online retailing, and new business models and workflows. The book provides excellent overviews of the main aspects of the publishing process, including commissioning, product development, design and production, marketing, sales and distribution.

Nothing rivals the sense of accomplishment that comes from getting your first book published. It is thrilling and exciting to see your name in print. As a first-time author, you are eager to share your work and voice with the world, but you may be wondering just how to break into this challenging and ever-changing industry. The Complete Guide to Getting Your First Book Successfully Published is here to help make your dream a reality. This helpful book details the types of publishing you may choose, including traditional, subsidy, vanity, print-on-demand (POD), and self-publishing. You will learn about the tried-and-true basics of book publishing as well as about innovative additions to the industry, such as e-readers like Amazon s Kindle and Apple s iPad. You will learn everything from copyrighting and cataloging to book printing and binding. This book will also show you the different tax write-offs available for authors. You will be taught how to write a killer query letter and a perfect book proposal to increase your chances of having your book considered by traditional publishers. You will also discover what to look for in a literary agent and how to read the fine print on publishing contracts. This book discusses how to create, develop, and maintain a strong relationship with your editor, which is an integral part of getting your publishing success. Recognize how to find the right freelance editor to objectively edit your book without compromising your tone. And learn about the types of editing you may need and how much to charge an editor for those services. Once the editing is complete, you re ready for the design process. But don t worry this book will guide you through it. Learn how to create a cover and interior design that will grab your readers attention and complement your book s theme and tone. Reader familiarity is the biggest factor in sales, with 60 percent of readers saying their decision to purchase a book hinges on already being fans of the author. Thus, it s important to establish yourself as a likable and talented author. Although you may be tight on your promotion budget, this book arms you with dozens of low-cost tactics to get your book and your name in the limelight, increase your following, and maximize your sales. You will learn about book tours and signings, sending out press releases, preparing for news interviews, getting your Web site high in search engines, and tapping into social media networks like Facebook, YouTube, and Twitter. You will also learn how to market your book on Amazon, the key player in book sales, in order to get your book maximum exposure. Take advantage of the expert advice we ve gathered from all types of publishers and authors to give you a real-life glimpse into today s publishing industry. An extensive resources section of this book includes places to find literary agents and POD companies as well as a sample query letter, a book proposal, and a press release. You ll also benefit from referring to a sample blog post and a fact-based article to craft your perfect marketing campaign from these examples. With The Complete Guide to Getting Your First Book Successfully Published in your hand, you re sure to hit the ground running to becoming an established, respected author in the publishing industry.

"When the first University of Denver Publishing Institute came to a dose in August 1976, all of us involved in its launching knew that we had a real success on our hands. And we knew it was due in great measure to an outstanding faculty of more than forty top publishing executives who had come to Denver during those four weeks to teach our students. How regrettable, it seemed, that their knowledge and expertise were available only to the eighty students handpicked for that first class. Fred Praeger, publisher of Westview Press, suggested a solution. ""Do a book,"" he invited, ""and let Westview publish the curriculum for others to share."""

Announcing the first edition of Publishers Weekly Book Publishing Almanac 2022. Designed to help authors, editors, agents, publicists, and anyone else working in book publishing understand the changing landscape of book publishing, it is an essential reference for anyone who works in the industry. Written by industry veterans and co-published with Publishers Weekly magazine, here is the first-ever book to offer a comprehensive view of how modern book publishing works. It offers history and context, as well as up-to-the-minute information for anyone interested in working in the field and for authors looking to succeed with a publisher or by self-publishing. You’ll find here information on: Finding an agent Self-publishing Amazon Barnes & Noble and other book chains Independent bookstores Special sales (non-traditional book markets) Distribution Foreign markets Publicity, Marketing, Advertising Subsidiary rights Book production E-books and audiobooks Diversity, equity, and inclusion across the industry And more! Whether you’re a seasoned publishing professional, just starting out in the business, or simply interested in how book publishing works, the Publishers Weekly Book Publishing Almanac will be an annual go-to reference guide and an essential, authoritative resource that will make that knowledge accessible to a broad audience. Featuring original essays from and interviews with some of the industry's most insightful and innovative voices along with highlights of PW's news coverage over the last year, the Publishers Weekly Book Publishing Almanac is an indispensable guide for publishers, editors, agents, publicists, authors and anyone who wants better to understand this business, its history, and its mysteries.