This radical, provocative and inspiring book explores a tectonicshift at the very heart of business. A shift that?s making the oldbottom line of corporate profitability the servant of a new master:a new ?person-centric? bottom line of personal profitability orvalue ?in my life?. So what? No bottom line? No more profit? Of course not! Every organization must cover its costs. Everybusiness has to make a profit to survive. The authors of The NewGlobal Line remarkably show that the necessary requirements fordoing so are changing, and why this transformation ? containingimportant elements of both evolution and revolution ? is under way,how it?s undermining the foundations of once-great businesses andbrands, and how its throwing up huge new opportunities.

Maximizing the Triple Bottom Line through Spiritual Leadership draws on the emerging fields of workplace spirituality and spiritual leadership to teach leaders and their constituencies how to develop business models that address issues of ethical leadership, employee well-being, sustainability, and social responsibility without sacrificing profitability, growth, and other metrics of performance excellence. While this text identifies and discusses the characteristics necessary to be a leader, its major focus is on leadership—engaging stakeholders and enabling groups of people to work together in the most meaningful ways. The authors offer real-world examples of for-profit and non-profit organizations that have spiritual leaders and which have implemented organizational spiritual leadership. These cases are based on over ten years of research, supported by the International Institute of Spiritual Leadership, that demonstrates the value of the Spiritual Leadership Balanced Scorecard Business Model presented in the book. "Pracademic" in its orientation, the book presents a general process and tools for implementing the model.

Brian Kurtz is the bridge connecting the bedrock fundamentals of direct response marketing to the state-of-the-art strategies, tactics, and channels of today. Overdeliver distills his expertise from working in the trenches over almost four decades to help readers build a business that maximizes both revenue and relationships. Marketing isn't everything, according to Brian Kurtz. It's the only thing. If you have a vision or a mission in life, why not share it with millions instead of dozens? And while you are sharing it with as many people as possible and creating maximum impact, why not measure everything and make all of your marketing accountable? That's what this book is all about. In the world of direct marketing, Brian Kurtz has seen it all and done it all over almost four decades. And he lives by the philosophy, "Those who did it have a responsibility to teach it." Here's a small sample of what you'll learn: The 4 Pillars of Being Extraordinary The 5 Principles of why "Original Source" matters The 7 Characteristics that are present in every world class copywriter Multiple ways to track the metrics that matter in every campaign and every medium, online and offline Why customer service and fulfillment are marketing functions That the most important capital you own has nothing to do with money And much more Whether you're new to marketing or a seasoned pro, this book gives you a crystal-clear road map to grow your business, make more money, maximize your impact in your market, and love what you're doing while you're doing it. Kurtz takes you inside the craft to help you use all the tools at your disposal--from the intricate relationship between lists, offers, and copy, to continuity and creating lifetime value, to the critical importance of multichannel marketing and more--so you can succeed wildly, exceed all your expectations, and overdeliver every time.

This textbook provides a design approach to the topics of innovation and disruption, by drawing on a variety of tools, techniques, and methods, and focusing on solutions that combine data and technology. The premise of the book is the creation of value for the organisations, stakeholders, and community, to enable creative transformation. The book highlights the importance of value and using knowledge to create a seamless roadmap that adds to stakeholder values through best practice business processes that use technology in innovative ways. Written in a clear, simple, and concise manner, avoiding complicated constructions and jargon, the book includes rich illustrations, and summaries and case studies that follow the roadmap at the end of each chapter.

Want the world to know who you are, what your company offers, or the urgency of your cause? With the popularity of the Internet, it’s never been easier for an ordinary Jane or Joe to use publicity to spread the word. Whether you want to attract new business, establish yourself as an expert, build your company’s reputation, or introduce a new concept to the community, free publicity is the cheapest, most credible way to do it. This thoroughly updated edition of 6 Steps to Free Publicity includes detailed tips and techniques for utilizing 21st century grassroots publicity techniques—from blogs and social media to viral videos and podcasting—along with the basics of earning ink or air time. It also covers: * Getting started—how to overcome fears, feel comfortable with fame, and think up newsworthy publicity angles. * How to write tip sheets, pitch letters, articles, and news releases that roll out your message and keep you in people’s minds and files. * How to perform on radio, TV, or the Web like a pro. * Publicity writing tips that ensure you’ll be easily found online through search engines. * Strategies for building an audience of fervent fans online or within a geographical or special-interest community. * A full range of attention-getting techniques, from wacky and quirky to serious and highly respectable. Read 6 Steps to Free Publicity with highlighter and notebook in hand, because it inspires creative exploits and powerful publicity campaigns...that cost next to nothing!

Want the world to know who you are, what your company offers, or the urgency of your cause? With the popularity of the Internet, it's never been easier for an ordinary Jane or Joe to use publicity to spread the word. Whether you want to attract new business, establish yourself as an expert, build your company's reputation, or introduce a new concept to the community, free publicity is the cheapest, most credible way to do it. This thoroughly updated edition of 6 Steps to Free Publicity includes detailed tips and techniques for utilizing 21st century grassroots publicity techniques???from blogs and social media to viral videos and podcasting-along with the basics of earning ink or air time. It also covers: * How to write tip sheets, pitch letters, articles, and news releases that roll out your message and keep you in people's minds and files. * Publicity writing tips that ensure you'll be easily found online through search engines. * Strategies for building an audience of fans online

Whether you're an employee trying to get a raise, a committee leader who needs to motivate a team, a traveler trying to book a better flight, or a student trying to clinch a better grade, this book will show you how to get what you want by: Using your head. Before you open your mouth, you need to think long and hard about the person you want to influence and how to say what you want. Connecting with your listener(s). See how to establish chemistry and intimacy with your listeners - from an individual to a stadium-sized audience - to make them want to listen to you. Keeping their interest. Why ''soft'' communication - such as story-telling and picture-painting - is an important device, and how to use it effectively. Saying it right. Speech and body language techniques make a lasting impression. Anticipating and overcoming the negatives. How to recognize disaster before it strikes, and handle it when it does.

"Whether you're training a junior account executive in presentation skills or media training a CEO in the middle of a PR crisis, Karen Berg delivers, helping find a winning bottom line message no matter the need."--John Frazier, executive vice president, Quinn & Co. Loud & Clear is essential for everyone who needs to know how to get what he or she wants from anyone. Whether you need to get a message through to an employer, team, committee, your staff, your neighbor, teacher, student, or spouse, this book will show you how to get their attention by: Using your head. Before you even think about opening your mouth, you need to think long and hard about the person you want to influence and how to say what you want; Connecting with your listener(s). Berg will show you how to establish chemistry and intimacy with your listeners - from an individual to a stadium-sized audience - to make them want to listen to you; Keeping their interest. Why 'soft' communication, such as story-telling and picture-painting, are important devices and how to use them effectively. Plus, how to avoid the dreaded 'drone factor'; Saying it right. Speech and body language techniques make a lasting impression; Anticipating and overcoming the negatives. How to recognize disaster before it strikes, and handle it when it does. Each chapter also features a topic-specific 'plan of attack, ' plus plenty of client stories, checklists, worksheets, and quizzes. For an employee trying to get a raise, a committee leader who needs to motivate a team, a traveler trying to book a better flight, or a student trying to clinch a better grade, Berg's proven methods will help you say what you mean to get what you want. Karen Berg, CEO of CommCore Strategies, is a communication strategist and international speaker who has trained thousands of professionals for crisis management, shareholders meetings, management presentations, government and expert witness testimony, product launch campaigns, media interviews, and more. Coauthor of the million-copy best-seller Get to the Point, Berg is a recognized industry trendsetter whose views on communications issues are featured regularly in The New York Times, The Wall Street Journal, Forbes, Redbook, Working Woman, McCall's, and other publications. Frequently interviewed on communication trends, she has appeared on CNN, CNBC, and Today in New York. Berg lives in White Plains, New York.