Describes the work environments, duties, salaries, advancement possibilities, and educational requirements of careers in the advertising and public relations fields with profile of top agencies, information industry trends and rankings, advice on interviewing.

Complete with top tips for getting in, advice on how the industry is changing and is likely to change, useful names, addresses, web sites and contact points, this book is the ideal starting point for a successful career in this exciting field.

'Careers in Marketing' is divided into four sections based on the key activities of marketing: Marketing Insights, Marketing Planning, Marketing Execution and Marketing Optimization. The most relevant digital and traditional marketing roles are described across each of these activities. Each role includes detailed descriptions of both traditional and digital marketing roles including key job responsibilities and an 'insider view' of the day to day realities of the job. The pros and cons of each role is also described along with key success criteria, salary information, a typical career path as well as guidance on how to land one's first job.-Publisher description.

Skills for finding and securing a job in mass communication Careers in Media and Communication is a practical resource that helps you understand how a communication degree can prepare you for a range of fulfilling careers; it gives you the skills you will need to compete in a changing job market. Award-winning teacher and author Stephanie A. Smith draws from her years of professional experience to guide you through the trends and processes of identifying, finding, and securing a job in in mass communication. Throughout the book, you will explore the daily lives of professionals currently working in the field, as well as gain firsthand insights into the training and experience that hiring managers seek. Key Features: Real stories from current practitioners describe the day-to-day work experience you can expect in an entry-level position, as well as give you insight into the skills and aptitudes that hiring managers are seeking. Detailed career profiles introduce you to a variety of careers and help you identify the skills needed to be successful in each line of work. An overview of current industry trends familiarizes you with the hiring needs and practices in mass communication industries.

This book tells you about different careers in media - television, radio, newspapers, magazines and advertising.

Written for students, graduates and academics from the disciplines of film, media and related subjects, and for those from other disciplines who want to break into the media, this book is a virtual career coach and an employability course all in one package. A practical handbook, it offers encouragement, advice, information and case studies to help students to make the most of the opportunities in this very competitive career world. The book can be used as a textual support for careers modules and PDP (Personal Development Planning), graduate workshops, on-line courses and as a departmental or careers library resource. Equally, it works effectively as a self-help guide to enable individuals to focus on their career / life development.

Digital media has become a ubiquitous part of modern life. People consume digital media of all kinds, content on websites, special effects of movies, and photographs, videos, and graphics shared on social media are just a few examples. As digital media continues to become dominant, skill in the field is in demand and the rate of job growth is high. A range of jobs in digital media and a description of the preparation needed for a successful career, such as qualifications, education (including high school classes), practical steps for obtaining a job, and strategies for long-term advancement are outlined.