In a book that combines psychology and sociology with an insightful understanding of human interactions, Ori and Rom Brafman have written a compelling narrative that helps us to understand the magic behind those moments when we form an incredible connection with other people, or which cause us to become fully engaged in whatever we are doing. Drawing from recent research in psychology and sociology, and told through the same kinds of engaging stories that made Sway a New York Times bestseller, Click takes us on a roller coaster journey of discovery into those moments in our lives when we are 'in the zone' - when the rest of the world drops away and everything seems to fall into place.

His air corps bomber crew had cause for naming him Click-Click. Raised in Shoelace, Tennessee, flashbacks of earlier whimsical life events are told to his crew during the odd events he faced or created. Grandpa Silly, Rufus, and Deet Dutt have roles in Click-Click’s life that will repeatedly stretch one’s imagination joyfully beyond reality, like when a can of spaghetti dinner explodes in a log cabin and everyone is handed a fork or how Click-Click faced and solved a morality concern when his bomber crew chose a name for their bomber. Never a dull moment exists as different tales of adventure continue with each turn of the page. What would you do if your buddy had a life-threatening experience at 18,000 feet and started talking backward? Or what if a bear is charging you and your friends in the forest? You must learn these things to survive and to continue living a joyful, healthy, and fulfilling life to be able to share life lessons learned with your closest friends.

Click on Democracy examines the first national election in which the Internet played a major role. The contributors argue that the Internet's most profound political impact on Election 2000 has largely been missed or underestimated. The reason: the difference it made was more social than electoral, more about building political communities than about generating votes and money. The contributors to Click on Democracy talk at length with the people who are using the Internet in new and effective ways, and who are capitalizing on the Internet s power as a networking tool for civic action. Viewed from this bottom-up perspective, the Internet emerges as an exciting and powerful source of renewal for civic engagement. The new foreword is from Scott Heiferman and William Finkel, both of Meetup, Inc.

A holistic approach to conversion rate optimization that encompasses an entire business—online and offline—to drive more sales and referrals, and increase bottom-line profits In order for your business to survive, you must convert anonymous traffic into sales. The better you do that, the more money you make. The science of tweaking and testing webpages to convert the maximum number of people is known as conversion rate optimization (CRO). Convert Every Click introduces an expanded vision of CRO that the author, Benji Rabhan, calls "holistic conversion rate optimization." Internet technology and innovation have changed the way you should be optimizing your business, your marketing, and your websites. The book looks at the psychology behind this new way of optimizing an entire business for more profits. It examines how your website plays a role in your overall business strategy, and details how to use CRO psychology and strategies to increase profits. Teaches proven strategies for increasing conversions across your entire business Details various split testing and data gathering methods and when to use each one Unveils a holistic approach to conversion rate optimization, using technology to create a more customer-centric experience that not only increases conversions, but also improves customer engagement and satisfaction With guidance from Convert Every Click, you'll learn how to boost conversions and consumption across your entire business by maximizing every bit of your hard-earned traffic before, during, and after a sale.

... This book provides a non-intimidating, non-technical approach to help you build a solid foundation for your family to live ethically and safely in the online world. The one or two hours it will take to read this book might be one of the greatest investments you make.

Young fans of Ernie Cline's Ready Player One will love this classic video game inspired mystery filled with elements of Escape from Mr. Lemoncello's Library and From the Mixed Up Files of Mrs. Basil E. Frankweiler. What if playing video games was prepping you to solve an incredible real-world puzzle and locate a priceless treasure? Twelve-year-old Ted Gerson has spent most of his summer playing video games. So when his great-uncle dies and bequeaths him the all so-called treasure in his overstuffed junk shop of an apartment, Ted explores it like it’s another level to beat. And to his shock, he finds that eccentric Great-Uncle Ted actually has set the place up like a real-life escape-the-room game! Using his specially honed skills, Ted sets off to win the greatest game he’s ever played, with help from his friends Caleb and Isabel. Together they discover that Uncle Ted’s “treasure” might be exactly that—real gold and jewels found by a Japanese American unit that served in World War II. With each puzzle Ted and his friends solve, they get closer to unraveling the mystery—but someone dangerous is hot on their heels, and he’s not about to let them get away with the fortune. Praise for Click Here to Start: "As addictive as your favorite video game. I couldn't put it down."-Adam Gidwitz, New York Times bestselling author of A Tale Dark and Grimm "Humor, believable characters, and adventure...keeps readers in suspense to the end. A winner for mystery enthusiasts."-Kirkus Reviews "In this clever debut, Markell takes readers on a clue-filled adventure...[and] maintains an energetic, entertaining balance of character-driven narrative and tricky challenges."-Publishers Weekly "Markell's highly entertaining debut novel...is a well-paced read with fully realized and likable characters,...[and] should have strong appeal to gamers, fans of video game-based stories, and reluctant readers."-SLJ "This book will appeal to a wide audience. Readers who enjoyed Schreiber's Game Over, Pete Watson will enjoy the video game component; fans of Fitzgerald's Under the Egg will enjoy reading more about the Monuments Men; detective story aficionados will revel in the inclusion of The Maltese Falcon story. This is a great book to hand to just about any middle grade reader."-YA Books Central A School Library Guild selection An Amazon Best Books of the Month Selection

A guide to promoting literacy in the digital age With young children gaining access to a dizzying array of games, videos, and other digital media, will they ever learn to read? The answer is yes—if they are surrounded by adults who know how to help and if they are introduced to media designed to promote literacy, instead of undermining it. Tap, Click, Read gives educators and parents the tools and information they need to help children grow into strong, passionate readers who are skilled at using media and technology of all kinds—print, digital, and everything in between. In Tap, Click, Read authors Lisa Guernsey and Michael H. Levine envision a future that is human-centered first and tech-assisted second. They document how educators and parents can lead a new path to a place they call 'Readialand'—a literacy-rich world that marries reading and digital media to bring knowledge, skills, and critical thinking to all of our children. This approach is driven by the urgent need for low-income children and parents to have access to the same 21st-century literacy opportunities already at the fingertips of today's affluent families.With stories from homes, classrooms and cutting edge tech labs, plus accessible translation of new research and compelling videos, Guernsey and Levine help educators, parents, and America's leaders tackle the questions that arise as digital media plays a larger and larger role in children's lives, starting in their very first years of life. Tap, Click, Read includes an analysis of the exploding app marketplace and provides useful information on new review sites and valuable curation tools. It shows what to avoid and what to demand in today's apps and e-books—as well as what to seek in community preschools, elementary schools and libraries. Peppered with the latest research from fields as diverse as neuroscience and behavioral economics and richly documented examples of best practices from schools and early childhood programs around the country, Tap, Click, Read will show you how to: Promote the adult-child interactions that help kids grow into strong readers Learn how to use digital media to build a foundation for reading and success Discover new tools that open up avenues for creativity, critical thinking, and knowledge-building that today's children need The book's accompanying website keeps you updated on new research and provides vital resources to help parents, schools and community organizations.