Offering philosophical insights into the popular morning brew, Coffee -- Philosophy for Everyone kick starts the day with an entertaining but critical discussion of the ethics, aesthetics, metaphysics, and culture of coffee. Matt Lounsbury of pioneering business Stumptown Coffee discusses just how good coffee can be Caffeine-related chapters cover the ethics of the coffee trade, the metaphysics of coffee and the centrality of the coffee house to the public sphere Includes a foreword by Donald Schoenholt, President at Gillies Coffee Company

Coffee: A Comprehensive Guide to the Bean, the Beverage, and the Industry offers a definitive guide to the many rich dimensions of the bean and the beverage around the world. Leading experts from business and academia consider coffee’s history, global spread, cultivation, preparation, marketing, and the environmental and social issues surrounding it today. They discuss, for example, the impact of globalization; the many definitions of organic, direct trade, and fair trade; the health of female farmers; the relationships among shade, birds, and coffee; roasting as an art and a science; and where profits are made in the commodity chain. Drawing on interviews and the lives of people working in the business—from pickers and roasters to coffee bar owners and consumers—this book brings a compelling human side to the story. The authors avoid romanticizing or demonizing any group in the business. They consider basic but widely misunderstood issues such as who adds value to the bean, the constraints of peasant life, and the impact of climate change. Moving beyond simple answers, they represent various participants in the supply chain and a range of opinions about problems and suggested solutions in the industry. Coffee offers a multidimensional examination of a deceptively everyday but extremely complex commodity that remains at the center of many millions of lives. Tracing coffee’s journey from field to cup, this handbook to one of the world’s favorite beverages is an essential guide for professionals, coffee lovers, and students alike. Contributions by: Sarah Allen, Jonathan D. Baker, Peter S. Baker, Jonathan Wesley Bell, Clare Benfield, H. C. "Skip" Bittenbender, Connie Blumhardt, Willem Boot, Carlos H. J. Brando, August Burns, Luis Alberto Cuéllar, Olga Cuellar, Kenneth Davids, Jim Fadden, Elijah K. Gichuru, Jeremy Haggar, Andrew Hetzel, George Howell, Juliana Jaramillo, Phyllis Johnson, Lawrence W. Jones, Alf Kramer, Ted Lingle, Stuart McCook, Michelle Craig McDonald, Sunalini Menon, Jonathan Morris, Joan Obra, Price Peterson, Rick Peyser, Sergii Reminny, Paul Rice, Robert Rice, Carlos Saenz, Vincenzo Sandalj, Jinap Selamat, Colin Smith, Shawn Steiman, Robert W. Thurston, Steven Topik, Tatsushi Ueshima, Camilla C. Valeur, Geoff Watts, and Britta Zeitemann

Coffee beans grown in Brazil, Colombia, Vietnam, or one of the other hundred producing lands on five continents remain a palpable and long-standing manifestation of globalization. For five hundred years coffee has been grown in tropical countries for consumption in temperate regions. This 2003 volume brings together scholars from nine countries who study coffee markets and societies over the last five centuries in fourteen countries on four continents and across the Indian and Pacific Oceans, with a special emphasis on the nineteenth and early twentieth centuries. The chapters analyse the creation and function of commodity, labour, and financial markets; the role of race, ethnicity, gender, and class in the formation of coffee societies; the interaction between technology and ecology; and the impact of colonial powers, nationalist regimes, and the forces of the world economy in the forging of economic development and political democracy.

This book considers the practices and techniques fans utilize to interact with different aspects and elements of food cultures. With attention to food cultures across nations, societies, cultures, and historical periods, the collected essays consider the rituals and values of fan communities as reflections of their food culture, whether in relation to particular foods or types of food, those who produce them, or representations of them. Presenting various theoretical and methodological approaches, the anthology brings together a series of empirical studies to examine the intersection of two fields of cultural practice and will appeal to sociologists, geographers and scholars of cultural studies with interests in fan studies and food cultures.

Coffee – Production and Research presents a diversity of important issues related to coffee, with an emphasis on the science of coffee growing. Coffee is one of the highest value commodities traded worldwide. Cultivated and consumed widely, it generates progress for both the economy and society. Divided into six sections, this book examines two coffee species of commercial importance, Coffea arabica L. and Coffea canephora Pierre ex. A. Froehner. Chapters cover such topics as biotechnology, growing, harvesting, post-harvest handling, quality, chemistry, commercialization, and byproducts of coffee.

"Coffee bean roasting class" takes readers on an immersive journey into the captivating world of coffee bean roasting. From the origins of coffee and the rich history of roasting to the intricacies of flavor development and the craft of achieving the perfect roast, this book is a comprehensive guide for both aspiring and seasoned roasters. The book begins with an exploration of the coffee roasting process, delving into the importance of roasting in flavor development and highlighting the chemical changes that occur during the roasting process. It then examines the different types of coffee beans and their characteristics, providing insights into how growing regions impact flavor profiles. Readers are introduced to the factors influencing coffee bean quality and learn about sourcing high-quality green coffee beans. They discover the significance of bean storage and preservation, as well as the selection and maintenance of appropriate roasting equipment. The book also covers the various roasting methods, including drum roasting and air roasting, and explores specialty roasting techniques such as espresso roasts and single-origin roasts. Throughout the book, readers gain a deeper understanding of the flavor compounds found in coffee and learn how to evaluate coffee through cupping sessions. They explore the art of developing flavor profiles through experimentation and discover optimal roasts for specific brewing methods such as drip brewing, espresso, and alternative brewing methods like pour-over and French press. "Coffee bean roasting class" doesn't shy away from addressing common roasting problems and provides practical solutions to ensure consistent and high-quality results. The book emphasizes the importance of quality control measures and offers guidance on roaster maintenance and calibration to maintain the integrity of the roasting process.

Are you looking for a complete guide to coffee shop marketing? Your search ends here with this comprehensive book! This book offers 17 unique marketing strategies to help you succeed, providing an abundance of tips, tricks, ideas, and examples. Real-world ad copy examples are included for each marketing strategy, making it a powerful tool to re-imagine, think out of the box, see new possibilities, or even simply use the same ad copy samples to get started faster. You may have known a marketing strategy before, but when you have multiple ad copy examples about the same marketing strategy, it will open up your eyes to new ways that it can be done. This comprehensive guide offers a unique opportunity to generate fresh and innovative ideas, elevating your coffee shop marketing to the next level, with insights that only a marketing expert could provide. Whether you're a professional or just getting started, this book is the perfect resource to take your coffee shop marketing to the next level.

A social history of Central America and the Spanish-speaking Caribbean that illustrates the importance of workers' actions in shaping national history.

The Infinite Emotions of Coffee provides a contemporary prism of the drink that so much of the world takes for granted every morning. Technopreneur Halevy's travels to more than 30 countries on six continents shed light on how coffee has shaped and is influenced by different cultures through the bean's centuries-spanning journey of serendipity, intrigue, upheavals, revival, romance and passion. With more than three years of field research, over 180 color photographs, and richly illustrated infographics, this book is an immersive experience that brings alive the enduring allure of coffee and the nuanced emotions of both tradition-bound and avant-garde café cultures. Written in an engaging narrative, this travelogue entertains through numerous coffee-related tales from around the world. It celebrates all parts of the inextricably linked global coffee ecosystem, from growers, importers, and roasters to baristas and consumers. Readers will learn about the rich, mysterious and often amusing history of coffee; discover the latest hotbeds of coffee and the complex issues facing the coffee industry today; and meet the worldwide network of inspiringly spirited and passionately committed professionals whose relentless pursuit of excellence are pushing coffee to unprecedented levels of quality. The histories of communication and coffee's impact on socialization are interconnected. From the combined perspectives of a computer scientist and a coffee culturalist, this book elucidates how coffee conversations have evolved from the age of exploration that characterized the 15th century through the Information Age where the Internet's spheres of influence in the world of coffee continue to expand. --Vint Cerf, Father of the Internet and Chief Internet Evangelist of Google This book is the ultimate celebration of coffee from seed to cup. ¡Bravo! --Alejandro Mendez, 2011 World Barista Champion, El Salvador The scope of this collection of vignettes from around the world is unprecedented in coffee literature. Its greatest strength is its unifying power that brings together all the players in the global coffee community. --Sarah Allen, Editor-in-Chief, Barista Magazine

Café culture is flourishing in cities across the world. From London to Seoul, Melbourne to Shanghai and many cities in between, people are flocking to cafés. A recent phenomenon, café culture has made its reappearance only since the end of the 20th century. What is the appeal of the café for urban dwellers? And why now? ‘Having a coffee’ might be a daily ritual, yet it is more than coffee that draws us to the café. Cafés are vital social spaces, technically connected workspaces, and businesses that are forging design and food trends. The café is the lens through which this book explores major changes occurring in everyday life in cities across the world. Urban regeneration has fuelled the growth of urban amenity and social consumer spaces. The impact of technology, social and workplace transformation, and the ascendency of the design and food industries all find expression in the spaces of the cafe. The specialty coffee movement is a thriving, global presence, uniting café staff and customers across geographical borders, with a shared commitment to the connoisseurship of coffee. In the book’s global sweep, it examines the development of café culture in China, Japan and Australia as significant and interesting departures from traditional European café culture. Australia is a world leader and successful exporter of its unique style of coffee and food. Interviews with café patrons and staff illuminate why the café has become a meaningful place for many people in the 21st-century city.