Science and technology are embedded in virtually every aspect of modern life. As a result, people face an increasing need to integrate information from science with their personal values and other considerations as they make important life decisions about medical care, the safety of foods, what to do about climate change, and many other issues. Communicating science effectively, however, is a complex task and an acquired skill. Moreover, the approaches to communicating science that will be most effective for specific audiences and circumstances are not obvious. Fortunately, there is an expanding science base from diverse disciplines that can support science communicators in making these determinations. Communicating Science Effectively offers a research agenda for science communicators and researchers seeking to apply this research and fill gaps in knowledge about how to communicate effectively about science, focusing in particular on issues that are contentious in the public sphere. To inform this research agenda, this publication identifies important influences â€" psychological, economic, political, social, cultural, and media-related â€" on how science related to such issues is understood, perceived, and used.

First published in 1991. This practical teacher text, in acknowledging both the importance of the role of communication in the teaching of science and National Curriculum guidelines, examines classroom processes as they relate both to individual learning and to group work in the science classroom.

9/11. Tornadoes. Emergency preparedness. Whether explaining parts per million to a community exposed to contaminated groundwater or launching a campaign to encourage home carbon monoxide testing, an effective message is paramount to the desired result: an increased understanding of health risk. How people interpret and respond to risk messages related to potential immediate or long-term environmental danger is largely influenced by such factors as age, ethnicity, community, and proximity to the health risk in question. Communicating Environmental Risk in Multiethnic Communities is the first book to address the theory and practice of disseminating disaster warnings and hazard education messages to multiethnic communities. Authors Michael K. Lindell and Ronald W. Perry introduce theory-based reasoning as a basis for understanding warning dissemination and public education, devoting specific attention to the community context of emergency warning delivery and response. Through these principles of human behavior, readers can apply risk communication information to virtually any specific disaster agent with which they may be concerned. The authors review a variety of theories of emergency decision-making and develop a Protective Action Decision Model (PADM) as the foundation for understanding citizen response to both emergency and educational communications. Combining risk theory with practical application, Communicating Environmental Risk in Multiethnic Communities examines the research literature and identifies the important factors that affect people′s decisions to comply with warnings. The authors present a review of a range of public education campaigns for different types of hazards. This volume is recommended for practitioners in private emergency management and federal, state, and local governments, as well as students studying risk communication, health communication, emergency management, and environmental policy and management.

Communicating COVID-19 analyses the changes of everyday communication in the COVID-19 crisis. Exploring how misinformation has spread online throughout the pandemic, the impact of changes on society and the way we communicate, and the effect this has had on the spread of misinformation.

This greatly expanded edition of Kraft's book Communicating the Gospel God's Way guides us in our attempt to understand how God seeks to communicate the gospel to unbelievers. Kraft shows that God desires His people to deliver His message through human life not merely formulaic explanations or printed words.

Communicating Trauma explores the various aspects of language and communication and how their development can be affected by childhood trauma and overwhelm. Multiple case-study vignettes describe how different kinds of childhood trauma can manifest in children's ability to relate, attend, learn, and communicate. These examples offer ways to understand, respond, and support children who are communicating overwhelm. In this book, psychotherapists, speech-language pathologists, social workers, educators, occupational and physical therapists, medical personnel, foster parents, adoption agencies, and other child professionals and caregivers will find information and practical direction for improving connection and behavior, reducing miscommunication, and giving a voice to those who are often our most challenging children.

In this book, W. John Smith enlarges ethology's perspective on communication and takes it in new directions. Traditionally, ethological analysis has focused on the motivational states of displaying animals: What makes the bird sing, the cat lash its tail, the bee dance? The Behavior of Communicating emphasizes messages. It seeks to answer questions about the information shared by animals through their displays: What information is made available to a bird by its neighbor's song, to a cat by its opponent's gesture, to a bee by its hivemate's dancing? What information is extracted from sources contextual to these displays? How are the responses to displays adaptive for recipients and senders? What evolutionary processes and constraints underlie observed patterns of animal communication? Smith's approach is deeply rooted in the ethological tradition of naturalistic observations. Detailed analysis of observed displays and display repertoires illuminates the theoretical discussion that forms the core of the book. A taxonomy and interpretative analysis of messages made available through formalized display behavior are also developed. Smith shows that virtually all subhuman animal displays may be interpreted as transmitting messages about the communicator--not the environment--and, more specifically, that messages indicate the kinds of behavior the displaying animal may choose to perform. The most widespread behavioral messages are surprisingly general, even banal, in character; yet they make public information that is not readily available from other sources and that would otherwise be essentially private to the communicator. Taken along with information from sources contextual to the displays, the messages made available may permit responses that are markedly specific. By taking advantage of contextual specificity, a species expands the capacity of its display behavior to be functional in numerous and diverse circumstances. After developing the concept of messages and discussing their forms, the responses made to them, and the functions engendered, Smith turns to the evolution of display behavior--the ways in which acts become specialized for communication and the nature of the evolutionary constraints affecting the ultimate forms of displays. He revises the traditional ethological concept of displays, and in a final chapter develops the further concept of formalized interactions. Here he extends the discussion to formal patterns of behavior that, unlike displays, are beyond the capabilities of individual performers. Human nonverbal communication, which is considered from time to time throughout the book, provides the richest examples of communication flexibly structured at this level of complexity.

With the help of real-world cases, this book enables students and managers alike to clearly view their own communication abilities, organizational dilemmas and challenges. New to the Fourth Edition - Greater emphasis on the "problem focused" nature of the book - Greater focus on critical thinking issues and skills - A spotlight on the range of organizations that experience the communication problems discussed in the book, and an emphasis on the similarity of communication problems across organizations - The inclusion of new research on ethics in organizations and environmental responsibility - Updated examples throughout, including updated material on how technology influences communication in organizations - A new Instructor's Resource CD-ROM that includes PowerPoint slides, test questions, and sample case studies - A new Companion Study Site that includes short video case studies and questions for each chapter to promote practical problem-solving

Rapid and volatile organizational change is one of the most profound characteristics of our time. How to communicate the need for and the direction of change to stockholders, employees, customers, and management is the subject of this book.

This book asks and answers the question of what communication research and other social sciences can offer that will help the global community to address climate change by identifying the conditions that can persuade audiences and encourage collective action on climate. While scientists often expect that teaching people the scientific facts will change their minds about climate change, closer analysis suggests this is not always the case. Communication scholars are pursuing other ideas based on what we know about influence and persuasion, but this approach does not provide complete answers either. Some misconceptions can be corrected by education, and some messages will be more powerful than others. The advent of the Internet also makes vast stores of information readily available. But audiences still process this information through different filters, based on their own values and beliefs – including their understanding of how science works. In between momentous events, media coverage of climate tends to recede and individuals turn their attention back to their daily lives. Yet there is a path forward: Climate change is a social justice issue that no individual – and no nation – can solve on their own. A different sort of communication effort can help.