With advances in information technology and expertise in modeling, IRI introduced model-based services in the US that explain and predict essential parts of the marketplace. ACNielsen followed, and marketing researchers have been developing increasingly valid, useful and relevant models of marketplace behavior ever since. Models that provide information about the sensitivity of market behavior to marketing activities such as advertising, pricing, promotions and distribution are now routinely used by managers for the identification of changes in marketing programs that can improve brand performances. Building Models for Marketing Decisions, Second Edition describes up-dated marketing models that managers can use as an aid in decision making.

Launch Your Construction Management Career—Quickly and Effectively Written by an experienced construction management specialist, Construction Management JumpStart provides all the core information you need, whether you're considering a new career or expanding your responsibilities: Understanding the functions of construction management Understanding the design and construction process Working with contracts documents Estimating project costs Administering contracts Managing the job site Creating and maintaining a project schedule Measuring project performance Controlling quality Ensuring project safety

Construction Economics in the Single European Market is an edited selection of papers from the first European Construction Economics Conference. Experts give details on construction costs from many European countries including Denmark, Ireland, France, Sweden, Netherlands, Spain and the UK.

Lay the foundation for a career in the Construction and Building Services Engineering industries with this comprehensive textbook published in association with City & Guilds. With complete coverage of the Foundation qualification's six core units, this book will equip you with the skills you need to approach the next step in your career, as you prepare for assessment and choose your trade pathway. Topic coverage includes: an introduction to the built environment, health and safety, employability, emerging technologies and the built environment lifecycle. - Break down complex topics with summary tables and more than 250 images and artworks. - Re-cap knowledge and understanding with 'Key terms' features and a detailed glossary. - Get ready for the workplace with 'Industry tips', 'Health and safety' reminders and 'Improve your maths/English' tasks. - Get to know your local built environment with engaging activities and historical examples. - Prepare for assessment with end-of-chapter multiple-choice questions and example guided discussion questions. - Hone core skills with expert author Mike Jones, who draws on his extensive teaching and industry experience.

With a daunting industry-wide business failure rate, construction professionals need to manage risk and finances as effectively as they manage projects and people. The Secrets to Construction Business Success empowers contractors and other professionals to defy the long odds threatening their stability, growth, and very survival. Drawing on the authors’ more than eight decades of combined experience turning around failing firms, this book provides a masterclass in structuring, managing, and futureproofing a construction business. Chapters on measuring and responding to dips in revenue equip executives to recognize and respond to the warning signs of financial distress while chapters on succession planning ensure that organizations survive their founders’ departures. Sample documents and tools developed for the authors’ consulting practice offer field-tested solutions to organizational structure, forecasting, and accounting challenges. A steady source of guidance in an industry with few constants, The Secrets to Construction Business Success makes an invaluable addition to any industry leader’s library.

This book brings together over 40 papers presented at the 1992 International Construction Conflict Management & Resolution Conference held in Manchester, UK. Six themes are covered, including alternative dispute resolution, conflict management, claims procedures, litigation and arbitration, international construction, and education and the future. With papers from arbitrators, architects, barristers, civil engineers, chartered surveyors and solicitors, this book represents the first multi-disciplinary body of knowledge on Construction Conflict and will act as a unique source of reference for both legal and construction professionals.

Management and administrative processes within the construction industry have been undergoing major changes in the last several decades. These changes have involved significant adjustments in management science and manage ment techniques, brought about by the need for contemporary valid informa tion with which to manage the construction process. In short, management in the construction industry is changing significantly; change will continue at an accelerated pace at least through the next decade. The responses required of construction industry management are now resulting in a movement away from an entrepreneurial management style to professional management tech niques and procedures. THE COMPELLING ECONOMIC ISSUES The issues forcing these changes are economic. The rising costs of construction and of money are forcing the buyers of construction services to be more demanding. Their demands are for more construction economies, more pro duction, and more productivity than at any time in the past. Nowhere has this been more evident than in the Business Roundtable on construction and in the response of the construction industry to it.· To be successfully responsive, management in the construction industry will be required to use the best project management methods available for cost control, schedule control, and for financial and accounting controls. But responsive professional management can survive and will flourish within this more demanding eco nomic environment.

Biannually since 1994, the European Conference on Product and Process Modelling in the Building and Construction Industry has provided a review of research, given valuable future work outlooks, and provided a communication platform for future co-operative research and development at both European and global levels.This volume, of special interest t