"COPYWRITING WIZARDRY: Spells and Strategies for Captivating Audiences" is a comprehensive book that offers a step-by-step approach to help both beginners and experienced copywriters excel in the art of persuasive communication. This practical guide equips readers with essential skills, techniques, and insider knowledge to create captivating copy that grabs attention, engages audiences, and drives desired actions. To truly master copywriting, practice and experimentation are key. This book will provide you with exercises, case studies, and real-world examples to apply the concepts and techniques discussed. It is our hope that you will not only gain a deep understanding of the principles but also develop a keen sense of intuition that allows you to adapt and refine your skills as you progress in your copywriting journey.

Without solid habits, you’re left with a fly-by-the-seat-of-your-pants approach to building your freelance copywriting business. Yes, it's tempting. And it may even seem easier - in the short term. But an unpredictable approach is the fast track to an unpredictable grind. And that’s not the kind of freelancing life you signed up for. You want consistent $5K months and a freelance business you actually enjoy. Which means you need to focus on your habits. And that's why Joanna Wiebe isn't just showing you how to build a $5K freelance writing business. She's also walking you through exercises that will help you develop the habits of $5K earners. And she should know! She’s coached 100s of freelance copywriters - and taught 1000s more - as the founder of Copyhackers and the original conversion copywriter. Habits of the $5K Freelance Copywriter Workbook is perfect for you if even TWO of the following are true for you: • You often wonder how freelance copywriters keep a steady stream of clients. • You're not sure when to work on your business versus in your business. • You keep promising to create processes for your business. But you never do. • You're feeling guilty because you've been sacrificing family time, exercise and non-work activities to spend more hours on your business. • You see $5000 months as the next step in your business growth. Better habits mean better business. And the seven habits in this workbook will help you connect the dots between what you consistently do and the outcomes your business consistently sees. Discover: • The daily habit that helps freelancers attract good-fit clients, partnerships and collaborations (jump to page 6) • The profit-limiting tasks you must eliminate so you can work efficiently (that’s Habit #2) • The one task you need to add to your calendar each week (on page 35) • The overlooked but profitable way to build a business that continues to yield fruit years from now (Habit #4) • The unexpected enemy-turned-friend of successful freelance copywriters (on page 64) • The anti-business habit that’s good for your business • What successful business owners do that amateurs don't (Habit #7) The perfect companion as you grow your freelancing business! Get Habits of the $5K Freelance Copywriter Workbook before the price changes.

This short cut is a series of "How To " sections, each concentrating on an area of functionality little exploited by typical users, although extremely useful when exposed. Section 1 Smarter Media Center Configuration There are smart ways, and not so smart ways, to configure a PC running Windows XP Media Center Edition 2005. Smart configuration means understanding which hardware components best integrate together and how those components should be set up to best deliver their unique set of services. All in all, smarter configuration facilitates a better Media Center experience for everyone. Section 2 Media Center's Best Kept Secrets Once the Media Center has been set up and is integrated into the required environment, the next thing a user needs to understand is where the real power of MCE lies. At first glance it's not at all apparent. This section delves into the depths of using and really leveraging the essence of MCE. Section 3 Taking Media Center to the Next Level There are, as with most software solutions, things that MCE doesn't do that well (or at all). However, as is the case with all Microsoft platforms, MCE comes with its own API and is highly extensible. Many software developers have augmented the Media Center feature set with new and exciting enhancements that bolster its capabilities. This section details the author's preferences on essential additions to a MCE implementation including information on Xbox, PSP, and the iPod.

Where writing on science fiction is concerned, it is the most recent decades that most often get overlooked, so that "big picture" views of the period are a rarity. CYBERPUNK, STEAMPUNK AND WIZARDRY seeks to correct that, offering an overview of the genre that emphasizes exactly these years, with an eye to the big trends and what they meant, both for science fiction, and today's culture as a whole.

In this volume, world-leading puzzle designers, puzzle collectors, mathematicians, and magicians continue the tradition of honoring Martin Gardner, who inspired them to enter mathematics, to enter magic, to bring magic into their mathematics, or to bring mathematics into their magic. This edited collection contains a variety of articles connected t

Gives the twenty-two secrets for becoming a Wizard, including how to make a wand, read an oracle, and achieve member status in the Wizards' Guild.

Writing Better Copy is simple - it starts with opening this book. Writing Better Copy is a quick and easy read that will teach you how to write more effectively to convey your message quickly. Copywriting is simply the art of conveying a message from one person to another and the most important principle of copywriting is the ease and speed with which this message is communicated. When I first started working as a copywriter, I thought that I needed to use long words and complicated sentences to bamboozle readers into buying the products; that only long elegant prose would increase website conversions. I was wrong. Copywriting is about using the simplest words and sentences you can. People don’t read websites for the joy of reading, they read for information and if they don’t et it quickly they go somewhere else. Writing Better Copy cuts through the waffle and bumph and teaches you how to remove the unnecessary, trim away the excess and connect with your customers effectively. What this book teaches you: What you need to be a copywriter How to identify your audience when writing What is AIDA and how to use it in your writing The difference between the emotional sale and the logical purchase How to sell the sizzle and not the steak Finding what it is that really interests your potential customers Answering the “so what” question Should you write as you speak When to be funny in your writing Why your copy should be about “you” not “me” How to keep it simple, stupid Keeping things positive Creating a tone of voice Writing headlines, sublines and calls to action Writing for the web Editing your copy Proofreading techniques It took me years working as a copywriter to learn these strategies, with this book you can learn in about an hour what took me years to learn and cut straight to the good part. The part where you write better copy for your website and sell more of what you need to sell. Writing better copy is easy, the first step you take is by reading this book.

The Ruby programming language is perfect for beginners: easy to learn, powerful, and fun to use! But wouldn't it be more fun if you were learning with the help of some wizards and dragons? Ruby Wizardry is a playful, illustrated tale that will teach you how to program in Ruby by taking you on a fantastical journey. As you follow the adventures of young heroes Ruben and Scarlet, you’ll learn real programming skills, like how to: –Use fundamental concepts like variables, symbols, arrays, and strings –Work with Ruby hashes to create a programmable breakfast menu –Control program flow with loops and conditionals to help the Royal Plumber –Test your wild and crazy ideas in IRB and save your programs as scripts –Create a class of mini-wizards, each with their own superpower! –Organize and reuse your code with methods and lists –Write your own amazing interactive stories using Ruby Along the way, you’ll meet colorful characters from around the kingdom, like the hacker Queen, the Off-White Knight, and Wherefore the minstrel. Ruby Wizardry will have you (or your little wizard) hooked on programming in no time. For ages 10+ (and their parents!)

Pink tutus, magic, sarcasm, amulets and bushfires: this is suburban fantasy in Australia. Life is never quite what it seems, even without the lost family heritage delivered to Judith and Belinda. Judith wants an ordinary life... mostly. If Belinda weren't Judith's sister, and if it wasn't for bushfires and bigots, Belinda's life would be perfectly ordinary. Judith will tell you so; you don't even have to ask. Belinda's friend Rhonda has a superpower. Each time she sees the future or reveals deep secrets, seekers for the 'New Nostradamus' come closer to destroying her life. Her hold on normalcy is very fragile; so is her hold on safety. Judith and Rhonda are haunted, Judith by her past and Rhonda by her gift. Will they ever come into the sunshine and find happiness?

The systematic analysis of baseball statistics, often called "sabermetrics," has evolved in recent years to resemble something of a science, attracting fans from diverse professional and educational backgrounds, all fascinated by the analysis itself and its insights into the game. But one problem has defied solution: estimating runs saved by fielders throughout history. Traditional statistics include errors and plays made, but not hits that could or should have been prevented. The latter can now be estimated using records of the location of every batted ball, but the underlying data exists only for recent seasons and has generally been withheld from the public. Now, in Wizardry, comes the long-awaited breakthrough. Drawing solely on freely available baseball statistics, Michael A. Humphreys shows how to apply classic statistical methods to estimate runs saved by fielders going back to 1893. Humphreys tests his results against other fielding measures, including published ratings based on proprietary batted ball location data, and explains their respective strengths and limitations. He also introduces a method for adjusting historical player ratings for increased competition due to population growth, integration, and international recruitment. Position by position, Humphreys identifies and profiles the greatest fielders of all time with anecdote-rich essays. Sabermetrics changed baseball and introduced a generation to the art of statistical inference. Wizardry makes the case for the most significant changes in historical player valuation in decades, while opening up new approaches for further exploration.