This ground-breaking book redefines campaigning and explains how to create and deliver a compelling campaign that can be applied in any aspect of your professional and personal life. Based on a claim that is both bold and true, this book introduces and demonstrates a new, unique and complete approach to communication for change - the Campaign It! model. It is a model developed and used by leading professionals in communications and campaigning to create influence and change at the highest levels business, politics and society. It is transferable to any sphere of life. It is tried and tested. And it works. Simply put: to achieve change and be successful you always have to inform, persuade and gain agreement from significant people and organizations. The Campaign It! model enables you to do this powerfully and positively.

A study of strategies implemented in local, regional, and international human rights campaigns elucidating how advocates were able to achieve their goals. Advocates within the human rights movement have had remarkable success establishing new international laws, securing concrete changes in human rights policies and practices, and transforming the terms of public debate. Yet too often, the strategies these advocates have employed are not broadly shared or known. Campaigning for Justice addresses this gap to explain the “how” of the human rights movement. Written from a practitioner’s perspective, this book explores the strategies behind some of the most innovative human rights campaigns of recent years. Drawing on interviews with dozens of experienced human rights advocates, the book delves into local, regional, and international efforts to discover how advocates were able to address seemingly intractable abuses and secure concrete advances in human rights. These accounts provide a window into the way that human rights advocates conduct their work, their real-life struggles and challenges, the rich diversity of tools and strategies they employ, and ultimately, their courage and persistence in advancing human rights. Praise for Campaigning for Justice “This book is a gold mine. A terrific resource not only for those just entering human rights work, but also for those with years of experience.” —Jody Williams, Nobel Peace Prize Laureate, Co-founder, International Campaign to Ban Landmines “A singular contribution that will be indispensable for those interested in advocacy and human rights.” —Elazar Barkan, Director, Institute for the Study of Human Rights, Columbia University “Addressing the critical question of how human rights organizations actually do their work, this book has a currency that is needed right now.” —Barbara Frey, Director, Human Rights Program, University of Minnesota “A vivid testament to the lives of human rights activists, including Becker’s own, as advocates and courageous fighters for the rights of others.” —Radhika Coomaraswamy, Former Special representative to the Secretary General for Children and Armed Conflict, United Nations

The author's step-by-step approach to campaign design dissects the creative process necessary to design a successful integrated marketing communications campaign one topic at a time, creating an invaluable research tool that students and professors alike will refer to time and time again.

This book explores the practical delivery of participatory arts projects in international development. Bringing together an interdisciplinary group of academics, international development professionals and arts practitioners, the book engages honestly with the competing challenges faced by the different groups of people involved. Participatory arts are becoming increasingly popular in international development circles, fuelled in part by the increased accessibility of audio-visual media in the digital age, and also by the move towards participatory discourses in the wake of the UN’s Agenda 2030. The book asks: What do participatory arts projects look like in practice, and why are they used as an international development tool? How can we develop practical and sustainable development projects on the ground, localising best practice according to cultural, economic and linguistic contexts? What are the enablers of, and barriers to, successful participatory initiatives, and how can we evaluate past projects to learn and feed into future projects? Written to appeal to both academics and practitioners, this book would also be suitable for teaching on courses related to participatory development, community arts, and culture and development.

Arguing that an inter-generational war is brewing in the United States, this book paints a picture of the "ageing of America" and what it means for politics and policy questions, including social security, health care, crime, jobs, social welfare, defence and foreign affairs. Differences between older and younger citizens are examined in the light of voting and registration patterns, ideological and party preferences, and varieties of political activism. Contemporary media and new technologies are highlighted as sources of disparities and bridges between the generations - how they "watch politics", how they prefer to solve social problems, and how inter-generational understanding may be improved through communication and education.

Parties and Elections in America: The Electoral Process covers all elements of parties and the electoral process, including local, state, and national party organizations; American party history and party systems; state and local nominations; state and local elections; presidential nominations; and presidential elections. Separate chapters are devoted to the important subjects of the media in the electoral process and campaign finance. The role of political parties in representative democracy—and their contributions to it—are examined critically. The sixth edition incorporates the results of the 2010 midterm elections.

This book is about the building of alliances and about joint activities between two groups of social movement actors ascribed increasing relevance for the functioning and the eventual amendment of democratic capitalism. The chapters provide a well-balanced mix of theoretical and empirical accounts on the political, social and economic catalysts behind the changing motives finding expression in a multitude of novel types of joint collective action and inter-organizational alliances. The contributors to this volume go beyond attempting to place unions, movements, crises, precariousness, protests and coalitions at the centre of the research. Instead, they focus on actors who themselves transcend clear-cut social camps. They look at the values and motives underlying collective action by both types of actors as much as at their structural and strategic properties, and inter-organizational relations and networks. This creates a fresh, genuine and historically valid account of the incompatibilities and the commonalities of movements and unions, and of prospects for inter-organizational learning.

First Published in 1999. The 1996 elections revealed that unmistakeable, dramatic changes have occurred in the way federal campaigns are paid for. Through soft money donations, issue advocacy campaigns and other stratagems, parties and candidates have been able to circumvent the regulations put in place after the Watergate scandal. Despite rhetorical condemnations, there is every reason to expect these trends to continue in the future. This study of the 1996 election- the latest in a highly praised series sponsored by the Citizens' Research Foundation- systematically examines the new campaign finance practices and their consequences.

With PISA tables, accountability, and performance management pulling educators in one direction, and the understanding that education is a social process embedded in cultural contexts, tailored to meet the needs and challenges of individuals and communities in another, it is easy to end up in seeing teachers as positioned as opponents to the 'system'. Jerome and Starkey argue that the United Nations Convention on the Rights of the Child (UNCRC, 1989) can provide a pragmatic starting point for educators to challenge some of these unsettling trends in a way which does not set up unnecessary opposition with policy-makers. They review the evidence from international evaluations, surveys and case studies about practice in human rights and child right education before exploring the key principles of transformative and experiential education to offer a robust theoretical framework that can guide the development of child rights education. They also draw out practical implications and outline a series of teaching and learning approaches that are values informed, aligned with children's rights and focused on quality learning.

The role of money in the US electoral process has become more and more controversial in recent years. Following the Buckley ruling and other legislation in 1996, candidates and political parties are free to raise virtually unlimited soft money, making money perhaps the most significant factor in a campaigns success. In Money Rules , Anthony Gierzynski theorizes that, under our current system of financing elections, our political process has tilted too far in favor of political freedom , at the expense of political equality . Gierzynski examines the historical roots of the campaign finance dilemma, demonstrates its effects on the local, state, and national levels, and projects the long-term outcomes for American politics.