Most innovators don't have the luxury of starting from scratch: they must launch new business models within existing enterprises. Now, discover powerfully effective ways to do this, integrating new business models into a complete innovation framework that works. Disrupting Yourself - Launching New Business Models from Within Established Enterprises is part of Philadelphia University's breakthrough approach to innovation: one that links business, design and engineering, and delivers extraordinary results in both new and existing ventures. First, Dr. Stephen Spinelli and Heather McGowan introduce this "Disrupt Together" approach, explain its deep roots in design thinking, and show how it generates far more high-value ideas for innovation. Next, Brandy Fowler drills down to focus specifically on bringing business model innovation into existing organizations. Fowler provides specific tools and strategies for mitigating risks to the existing business, determining where to innovate with business models, and developing new business model innovations with strong chances of success. She illuminates these with a complete case example: a pharmaceutical company that sought to complement its traditional "blockbuster drug" model with a health-and-wellness program that would be paid for by large employers through a per-member-per-month subscription fee. Disrupting Yourself - Launching New Business Models from Within Established Enterprises is one of 15 e-chapters addressing all facets of innovation, from design processes and team development to business models and value delivery. Each is crafted by a pioneering business innovator – and they all integrate into today's most coherent, realistic blueprint for innovation. For all entrepreneurs, executives, managers, strategists, and students who want to drive more value from innovation. Brandy Fowler has been an innovation consultant to Fortune® 500 companies for the past 8 years, helping them define innovation strategy, build capabilities, and launch new businesses. She is currently an Associate Director of Insights and Strategy at Smart Design, where she straddles the worlds of consumer-focused design and business design. She helps teams analyze and synthesize primary and secondary research and pull out the most compelling insights to inform developing new innovations. She received her Master's degree from the Institute of Design in Chicago, where she studied user research methodologies, business strategy, and design.

WALL STREET JOURNAL BESTSELLER LESSONS FROM A BOSS-LEVEL DISRUPTOR AND GAMING LEGEND Reggie Fils-Aimé, retired President and Chief Operating Officer of Nintendo of America Inc., shares leadership lessons and inspiring stories from his unlikely rise to the top. Although he’s best known as Nintendo's iconic President of the Americas-immortalized for opening Nintendo’s 2004 E3 presentation with, “My name is Reggie, I'm about kicking ass, I'm about taking names, and we're about making games”-Reggie Fils-Aimé’s story is the ultimate gameplan for anyone looking to beat the odds and achieve success. Learn from Reggie how to leverage disruptive thinking to pinpoint the life choices that will make you truly happy, conquer negative perceptions from those who underestimate or outright dismiss you, and master the grit, perseverance, and resilience it takes to dominate in the business world and to reach your professional dreams. As close to sitting one-on-one with the gaming legend as it gets, you will learn: About the challenges Reggie faced throughout his life and career-from his humble childhood as the son of Haitian immigrants, to becoming one of the most powerful names in the history of the gaming industry. What it takes to reach the top of your own industry, including being brave enough to stand up for your ideas, while also being open to alternative paths to success. How to create vibrant and believable visions for your team and company. How to maintain relentless curiosity and know when to ask questions to shatter the status quo.

Spinelli and McGowan integrate a broad network of international leaders on innovation to demonstrate the tight linkages between innovation and opportunity recognition. Building on the award winning Philadelphia University curriculum redesign that is reshaping how innovation is taught worldwide, these experts highlight how to identify relevant opportunities more effectively than ever before. The team covers every facet of innovation, including design processes, team development, ethnography, audits and charrettes, opportunity shaping and assessment, business models, value delivery, systems thinking, and more. Master the art of innovation in teams! Disrupt Together introduces a breakthrough transdisciplinary, team-based approach to innovation that integrates business, design and engineering, and can deliver powerful results for both new ventures and existing companies with case study examples from education, healthcare, branding, and consumer product and service design. The book will serve as the definitive companion text for a growing number of innovation and entrepreneurship programs that either follow the Philadelphia University model or have been influenced by it. This guide will also be an indispensable resource for every business practitioner seeking to build innovative new organizations or reinvigorate innovation in existing firms. Contributors and Interviews from Haas School of Business at UC Berkeley, Continuum Innovation, Jump Associates, University of Pennsylvania, Becton Dickinson, Sapient Nitro, Ontario College of Art and Design, Massachusetts General Hospital, MIT Media Lab, Smart Design, and more. Foreword by Steve Blank.

In Disrupt Yourself, innovator and digital media expert Jay Samit reveals how to achieve your goals and permanently alter the status quo through the art of self-disruption. In today's ever-changing and often-volatile business landscape, adaptability and creativity are more crucial than ever. Samit describes how specific strategies that help companies flourish - challenging assumptions, pinpointing one's unique value, and identifying weaknesses in the structure of current industries - can be applied at an individual level. Incorporating stories from his own experience and anecdotes from other innovators and disruptive businesses - including Richard Branson, Steve Jobs, YouTube, the BBC, Virgin Media and many more - Samit shows how personal transformation can reap entrepreneurial and professional rewards. Disrupt Yourself offers clear and empowering advice for anyone looking to break through a creative barrier; anyone with a big idea but no idea how to apply it; and for anyone worried about being made irrelevant in an era of technological transformation. This engaging, perspective-shifting book demystifies the mechanics of disruption for individuals and businesses alike.

Since the theory of relativity we know that massive objects attract things by their gravitation. The greater the mass, the greater the force of attraction. It is the same in strategy projects. Each project participant is a massive participant and has an impact on the interaction. What has changed dramatically is the influence of data on this process. Those who do not take this into account will suffer enormous losses in the future. As this change creates a new equilibrium, the chances of success of the methods and behaviors used also change. In this book, you will learn how to master this change and what you need to do so.

Healthcare faces unprecedented global challenges. Rapid advances in genomics, computational sciences, and technology -- as well as the new focus on value-based care and an increased trend toward healthcare commercialization -- represent disruptive changes to an already-fragmented delivery system. The healthcare establishment has been slow to adapt, and now faces rising cancer-care costs and lags in outcome improvement and genomically informed interventions. Managing Disruptive Change in Healthcare codifies the US National Cancer Institute's lessons from utilizing a public-private partnership with community hospitals to navigate the change needed to increase patient access to high-quality cancer care, and enhance hospitals' capacity to conduct and support research initiatives. The treatment of complex diseases requires a delivery system capable of translating scientific advances into care that is coordinated across the full continuum; this book offers a blueprint to just such an infrastructure.

This book brings together the research on the effects of disruptive activity in a regulated industry, taking as its illustrative industry that of primarily mobile telecommunications. It provides case studies of both individual countries and international operators.

Meadows proposes an approach to the education business that begins with needs, and proposes educational and business models, supported by new technologies. This book takes a design-thinking and disruption perspective on the future of education. Beginning with shocking statistics on cost, time, and lengthy debt repayment, it presents a clear case for disruption in the education sector. It continues by examining future skills in the age of AI, machine learning, and robotics. In this new age, businesses need a new kind of workforce, and workers need to equip themselves to survive and thrive. Drawing upon tools and techniques from disruption and design-thinking, Meadows puts forward new frameworks of education, business, and technology -- all with examples of educators (and learners) already doing it today. This book provides rigorous thinking and practical guidance for professionals in the education industry and budding education entrepreneurs, as well as homeschooling parents.

An expert in management takes on the conventional wisdom about disruption, looking at companies that proved resilient and offering managers tools for survival. “Disruption” is a business buzzword that has gotten out of control. Today everything and everyone seem to be characterized as disruptive—or, if they aren't disruptive yet, it's only a matter of time before they become so. In this book, Joshua Gans cuts through the chatter to focus on disruption in its initial use as a business term, identifying new ways to understand it and suggesting new tools to manage it. Almost twenty years ago Clayton Christensen popularized the term in his book The Innovator's Dilemma, writing of disruption as a set of risks that established firms face. Since then, few have closely examined his account. Gans does so in this book. He looks at companies that have proven resilient and those that have fallen, and explains why some companies have successfully managed disruption—Fujifilm and Canon, for example—and why some like Blockbuster and Encyclopedia Britannica have not. Departing from the conventional wisdom, Gans identifies two kinds of disruption: demand-side, when successful firms focus on their main customers and underestimate market entrants with innovations that target niche demands; and supply-side, when firms focused on developing existing competencies become incapable of developing new ones. Gans describes the full range of actions business leaders can take to deal with each type of disruption, from “self-disrupting” independent internal units to tightly integrated product development. But therein lies the disruption dilemma: A firm cannot practice both independence and integration at once. Gans shows business leaders how to choose their strategy so their firms can deal with disruption while continuing to innovate.

In his previous bestselling books, global advertising icon Jean-Marie Dru explored the visionary, innovative techniques that have become a hallmark of TBWA Worldwide campaigns. Now he gives a first-hand account of how the bold methods of disruption launched TBWA to the forefront of international advertising. Here he shares personal insights and anecdotes about his life in advertising as well as lessons learned, revealing how client campaigns for Nissan, Adidas, and the Apple iPhone became such unqualified successes. Both a fascinating business memoir and a practical guide to harnessing the power of disruption, this book offers a look at the cutting edge of modern advertising.