What counts as professionalism for teachers today? Once, teachers who knew their content area and knew how to teach it were respected as professionals. Now there is an additional type of competency required: in addition to content and pedagogical knowledge, educators need advocacy skills. In this groundbreaking collection, literacy educators describe how they are redefining what it means to be a teaching professional. Teachers share how they are trying to change the conversation surrounding literacy and literacy instruction by explaining to colleagues, administrators, parents, and community members why they teach in particular research-based ways, so often contradicted by mandated curricula and standardized assessments. Teacher educators also share how they are introducing an advocacy approach to preservice and practicing teachers, helping prepare teachers for this new professionalism. Both groups practice what the authors call “everyday advocacy”: the day-to-day actions teachers are taking to change the public narrative surrounding schools, teachers, and learning.

“This book is a good idea...What I like is there will be one idea every day – and only one. Your mind will not get jumbled. Think on what you read.... Some ideas you will like. Others may not work for you. With advocacy, this is always the way. But the point is to try things out – one day at a time.” Iain Morley QC, author of The Devil's Advocate, from the Foreword to 365 Daily Advocacy Tips 365 Daily Advocacy Tips is packed with pithy, serious, amusing, and thought-provoking tips for each day of the year, from a refreshingly diverse range of sources. Providing a fascinating insight into the principles of good advocacy, it also contains essential knowledge of related topics such as how people make decisions, indicators of credibility and the 'rules' of argument and rhetoric. Unlike most texts on advocacy 365 Daily Advocacy Tips provides an insight to psychology and how to break down the rules of argument and rhetoric. It also covers acronyms to help remember techniques, useful quotes from history and literature that can be used in cases and references to other texts both legal and non-legal. Lengthy and studious volumes of advocacy have their place, but sometimes just one morsel of advice is needed to change an entire day's work. This calendar of tips and tales from the world of advocacy will prove an able companion for every advocate serious about continuous and incremental improvement in their knowledge, skill and practice.