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A real-world introduction to advertising design in today's industry Advertising by Design is the most comprehensive, up-to-date guide to concept generation and design for advertising. Step-by-step instructions and expert discussion guide you through the fundamentals, as you develop the deeper understanding that connects the dots and sparks your creativity. Interviews with leading creative directors provide a glimpse into the real-world idea generation process, and case studies of successful ads allow you to dissect both the process and result to discover the keys to effective advertising. This new third edition has been thoroughly updated to reflect the industry's shift from print and TV ads to fully integrated transmedia campaigns, giving you invaluable insight into a broad range of media channels. New concepts and strategies for social media, digital media, pull marketing, creative content, and more are discussed in depth to help you tell an engaging story using every tool at your disposal. Ancillaries include PowerPoint slides and quizzes bring this book right into the classroom for a complete introduction to advertising design. Students seeking a career in advertising need the ability to generate idea-driven campaigns and adapt them for use in print, mobile, television, and social media formats. This book provides the well-rounded instruction required to succeed in the digital age. Master the fundamentals of advertising design for a range of media channels Integrate print, web, social media, and more to convey an engaging story Jumpstart your creativity with lessons from top creative directors Build your knowledge base around the reality of modern advertising Effective advertisers blend ideas, information, and entertainment in a way that reaches a range of audiences through a range of media types; this requires deep mastery of idea generation, copywriting, and graphic design. Advertising by Design helps you develop the skills and knowledge today's advertising industry demands. "With its colorful, current examples, insightful interviews and relevant and thorough content, this book is the winning text for me." (Journal of Advertising Education, Sage Journals - Spring 2017)

The hotly anticipated second book from Joya Goffney, author of the 2021 YA romcom Excuse Me While I Ugly Cry. Monique lives a perfect life - a preacher's daughter and the girlfriend of the town's golden boy. But it's not that simple. She's torn between her parents who want the pure virginal daughter, and her boyfriend, Dom, who wants to explore the more intimate side of their relationship. Tired of waiting, her boyfriend breaks up with her, spurring Monique to discover she has a medical condition that makes her far from perfect and she concocts a plan to fix her body and win him back. With the help of her frenemy, Sasha, the overly zealous church girl Monique's mum pushes her to hang out with, and Reggie, the town's bad boy, Monique must go on trips to unknown and uncomfortable places to find the treatment that will help her. But in doing so, she must face some home truths: maybe she shouldn't be fixing her body to please a boy, maybe Sasha is the friend she needed all along and maybe Reggie isn't so bad at all. This is a powerful story about the journey towards loving yourself, told with heart, humour and a delicious love triangle. Contains explicit references to sex and sexual health.

DIVDIVMadison and her friends are going to a pop concert!/divDIV When Madison and her friends win front-row tickets to see their favorite pop singer, Nikki, in concert, they can’t believe their luck. Nikki just seems so perfect! All the magazines say so. Going to the mall to find the right outfit for the big night should be fun, but Madison’s friend Aimee just doesn’t seem like herself these days. She’s not eating, and she’s grumpy all the time. Getting zits and wearing the coolest outfit doesn’t seem important when Aimee’s health is at risk. Can Madison remind her friend that feeling good on the inside is what makes you look that way on the outside?/div/div

Have you ever made a relationship choice that you regret? Have you ever made more than one? If you are tired of history repeating itself, I invite you to embark on a quest to figure out why. You see, if we don’t take the time to uncover the root cause and fix it, we will probably keep making the same mistakes that will waste decades of life and derail hopes and dreams. Are you willing to stop, listen, learn, and correct? Discover how to become the most excellent version of you possible and do something extraordinary with your life—whether with a quality man by your side, or sublimely single. Let’s talk… about following your heart, seizing the life God specifically has for you, and getting to the place where you can truly say, la vie est belle. Life is beautiful. And so are you!

Until recently, the effortless "Zone" of peak performance was only within the reach of serious athletes. Now, with Body, Mind, and Sport, anyone can reach the Zone, regardless of fitness level. Designed to accommodate a variety of individual fitness needs, the Body, Mind, and Sport program is split into two levels. Level 1 is for non-athletes who want to improve overall fitness; Level 2 is for those who want to train for competitive or recreational purposes. Your own unique mind-body type is taken into account to guide you in achieving your personal best without stress or strain. In this revised and updated edition of Body, Mind, and Sport, fitness expert and trainer John Douillard outlines a program in which your individual seasonal constitution-Winter, Spring, or Summer-determines what exercises or sports are best suited to your mind-body type and what foods you should eat for optimum results. Using the Body, Mind, and Sport approach you can decrease heart and breath rates while improving both fitness and performance. Dozens of world-class athletes, including Martina Navratilova and Billie Jean King, have used John Douillard's expert breathing techniques, dietary recommendations, and seasonally balanced workouts. Now you can, too!

There’s sabotage from within and a strange virus is infecting the last human survivors of an alien invasion in Nicholas Sansbury Smith’s smart and exciting third book in the bestselling Orbs series. With the alien armies growing stronger, Sophie’s biosphere decides to join forces with the team from NTC’s submarine. Using data from a surviving satellite, they discover strange, alien poles at each of the world’s seven highest summits: alien technology that the survivors believe may hold the key to shutting down the alien ships once and for all. But before the two teams can launch an offensive, the biosphere must deal with sabotage from within and a strange nanotechnology that has infected several of the survivors. As tensions rise, Sophie and team must decide whether their new discovery is worth abandoning the biosphere. The more the team learns, the more they realize that Earth may be beyond saving and that salvation may require leaving the planet forever. A splendid mix of horror, suspense, and science fiction, Orbs: Redemption upends the classic alien invasion story into an edge-of-your seat thrill ride.