A Web portal is a special web site designed to act as a gateway giving convenient access to other related sites. This book investigates the various types of portals and describes how they can be used in business applications. After considering the nature of portals, the book describes the first general portals like Yahoo, and how they came into being. Portals are used in businesses of all types and sizes and this book discusses how portals can be used in large business corporations as well as small to medium enterprises. Web portals have increasing importance to marketers as, by their nature, they retain their users who must return to them frequently. They also provide a useful means of making information and knowledge readily available in a convenient form to authorised users. This book covers a wide range of issues relating to the use of portals in business.

Going Digital in Brazil analyses recent developments in Brazil’s digital economy, reviews policies related to digitalisation and makes recommendations to increase policy coherence in this area.

The Billion Dollar Byte equips high-level businesspeople and technologists with the tools and strategies to leverage Big Data to drive ethical “Good Profit.” Traditional legacy companies need a framework for making data strategy central to their business models in the same way that the newer Digital Native companies have. The Billion Dollar Byte provides that framework by providing concrete models for creating smart data infrastructures, accurately weighing the value of data and data systems, investing in the right technologies, hiring entrepreneurial people with tech skills, leveraging the full value of data, and much more. It aims to help companies aligns their data strategy with their business model. There is a special importance placed on attracting and retaining the right entrepreneurial-minded technologists that can help leverage data for profit.

Rediscover the fundamentals of marketing from the best in the business In Marketing 5.0, the celebrated promoter of the “Four P’s of Marketing,” Philip Kotler, explains how marketers can use technology to address customers’ needs and make a difference in the world. In a new age when marketers are struggling with the digital transformation of business and the changing behavior of customers, this book provides marketers with a way to integrate technological and business model evolution with the dramatic shifts in consumer behavior that have happened in the last decade. Following the pattern presented in his bestselling Marketing X.0 series, Philip Kotler covers the crucial topics necessary to understand modern marketing, including: · Artificial Intelligence for marketing automation · Agile marketing · “Segments of one” marketing · Contextual technology · Facial recognition and voice tech for marketing · The future of Customer Experience (CX) · Transmedia storytelling · The “Whatever-Whenever-Wherever” service delivery · “Everything-As-A-Service” business model · Internet of Things and blockchain for marketing · Virtual and augmented reality marketing · Corporate activism Perfect for traditional and digital marketers, as well as students and teachers of marketing and business, Marketing 5.0 reinvigorates the field of marketing with actionable recommendations and unique insights.

This paper examines the role of Fintech in financial inclusion. Using Global Findex data and emerging fintech indicators, we find that Fintech has a higher positive correlation with digital financial inclusion than traditional measures of financial inclusion. In the second stage of our empirical investigation, we examine the key factors that are correlated with the Fletcher School’s three digital divide – gender divide, class (rich-poor) divide and rural divide. The results indicate that greater use of fintech is significantly associated with a narrowing of the class divide and rural divide but there was no impact on the gender divide. These findings imply that Fintech alone may not be sufficient to close the gender gap in access to financial services. Fintech development may need to be complemented with targeted policy initiatives aimed at addressing the gender gap directly, and at changing attitudes and social norms across demographics.

This book addresses key topics related to organization design and knowledge management in the digital economy with organizational context, particularly in Asia. Asian nations are moving fast toward the digital economy, within which the role of organization design and knowledge management is crucial to support innovative and creative ideas for meeting huge market opportunities where customers are ready for digitalization. The book conceptualizes organization design into three dimensions, people, information, and technology, and offers readers a unique valued insight, bringing new perspectives to understanding emerging business opportunities and challenges in Asia. It presents a valuable collection of 14 chapters with empirical studies from leading researchers. The book addresses digital transformation in companies and organizations in Asia, analysing how disruptive technologies can help them have more efficient organization processes, create innovative products and services, be more resilient and achieve sustainable goals in the post-pandemic time. It fills a gap in the market offering a valuable collection of chapters that combines strategic topics for companies, organizations and nations today, such as digital economy, disruptive technologies, big data and knowledge management, with a specific focus on the Asian region, providing rich examples and studies focused in countries and regions within Asia. Written for scholars, researchers and other specialists in digitalization, this book offers a unique collection of insights into the current and future situation in Asia.

My name is Bitcoin. It's been eight years since Satoshi Nakamoto gave birth to me and vanished soon after. He left me, but not alone; I had a new company with thousands of developers. Then, somebody bought two pizzas by paying with 10,000 units of me. I started travelling. Somebody first bid $1 to own me. The bidding continued and my value went up due to my popularity. I have been declared dead 129 times and I don’t know how I’m still alive. Why do I exist? My creator told everyone that I’m “peer to peer electronic cash”, nothing more and nothing less. Some people see me as the real promise of monetary freedom; freedom from casino capitalism; freedom from rent-seeking intermediaries; a harbinger of a utopian world. Is this true? To be honest, I don’t know, I’m not supposed to know. Netflix considers me an alternative payment method and their executives say that the company will save tons of money by avoiding transaction and conversion fees. Somebody told me that my value is over $2000 and I’ll be valued at $10,000 within the next decade. I am here to represent the truth and my truth comes from my life. Wherever there is truth, there is trust. Wherever there is trust, there is growth. Am I precious? I don’t know. Am I for world peace or world religion? I don’t think that I have any goals. I am just here to exist. My name is Bitcoin.

Today, Fuzzy Set Theory is the core discipline of so-called ‘soft’ computing, and provides new impetus for research in the field of artificial intelligence. In this fascinating book, the history of Fuzzy Set Theory and the ways it was first used are incorporated into the history of 20th century science and technology. Influences from philosophy, system theory and cybernetics stemming from the earliest part of the 20th century are considered alongside those of communication and control theory from mid-century.