Handbook Of Marketing And Finance

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Many organizations have found that the value to business operations and financial performance created by the marketing function has become very important. The need to demonstrate this importance has also become clear. Top managers are constantly challenging marketers to document marketing's contribution to the bottom-line and link marketing investments and assets to metrics that matter to them. This Handbook relates marketing actions to various types of risk and return metrics that are typically used in the domain of finance. It provides current knowledge of this marketing-finance interface in a single, authoritative volume and brings together new cutting-edge research by established marketing scholars on a range of topics in the area. The research in the marketing-finance interface spans tactical and strategic marketing actions related to the creation, communication, delivery and appropriation of the value proposition. The chapters, specifically written for this Handbook, draw on theoretical developments in economics, accounting, finance, psychology and cutting-edge statistical and econometric approaches. Academics and doctoral students in marketing, accounting, finance, and applied economics, along with marketing and brand strategy-focused business practitioners and consultants, will appreciate the state-of-the-art research herein.

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Genre : Business & Economics
Author : Shankar Ganesan
Publisher : Edward Elgar Publishing
Release : 2012
File : 337 Pages
ISBN-13 : 9781849806046


The Oxford Handbook Of State And Local Government Finance

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This handbook evaluates the persistent problems in the fiscal systems of state and local governments and what can be done to solve them. Each chapter provides a description of the discipline area, examines major developments in policy practices and research, and opines on future prospects.

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Genre : Business & Economics
Author : Robert D. Ebel
Publisher : OUP USA
Release : 2012-03-21
File : 1057 Pages
ISBN-13 : 0199765367


Handbook Of Global Financial Markets Transformations Dependence And Risk Spillovers

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The objective of this handbook is to provide the readers with insights about current dynamics and future potential transformations of global financial markets. We intend to focus on four main areas: Dynamics of Financial Markets; Financial Uncertainty and Volatility; Market Linkages and Spillover Effects; and Extreme Events and Financial Transformations and address the following critical issues, but not limited to: market integration and its implications; crisis risk assessment and contagion effects; financial uncertainty and volatility; role of emerging financial markets in the global economy; role of complex dynamics of economic and financial systems; market linkages, asset valuation and risk management; exchange rate volatility and firm-level exposure; financial effects of economic, political and social risks; link between financial development and economic growth; country risks; and sovereign debt markets.

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Genre : Business & Economics
Author : Sabri Boubaker
Publisher : World Scientific
Release : 2019-06-27
File : 828 Pages
ISBN-13 : 9789813236660


Handbook On Data Envelopment Analysis In Business Finance And Sustainability Recent Trends And Developments

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This Handbook presents recent trends and new developments in Data Envelopment Analysis (DEA) research within the realms of business, finance, and sustainability. Divided into three distinct parts, it encompasses 19 chapters that offer insightful studies conducted in diverse national environments and organizational settings.Part I focuses on DEA applications in business, including healthcare, supply chain management, and governmental organizations. Part II delves into the application of DEA in banking and finance, providing valuable insights into the efficiency and performance of financial institutions. Part III explores DEA's diverse applications in sustainability, addressing topics such as sustainability indicators, resource mobilization, food production, and farming. In essence, this Handbook stands as an invaluable reference work for stakeholders seeking to optimize organizational efficiency and performance across a variety of sectors.

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Genre : Business & Economics
Author : Sabri Boubaker
Publisher : World Scientific
Release : 2024-07-26
File : 619 Pages
ISBN-13 : 9781800615793


Handbook Of Research On Theory And Practice Of Financial Crimes

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Black money and financial crime are emerging global phenomena. During the last few decades, corrupt financial practices were increasingly being monitored in many countries around the globe. Among a large number of problems is a lack of general awareness about all these issues among various stakeholders including researchers and practitioners. The Handbook of Research on Theory and Practice of Financial Crimes is a critical scholarly research publication that provides comprehensive research on all aspects of black money and financial crime in individual, organizational, and societal experiences. The book further examines the implications of white-collar crime and practices to enhance forensic audits on financial fraud and the effects on tax enforcement. Featuring a wide range of topics such as ethical leadership, cybercrime, and blockchain, this book is ideal for policymakers, academicians, business professionals, managers, IT specialists, researchers, and students.

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Genre : True Crime
Author : Rafay, Abdul
Publisher : IGI Global
Release : 2021-03-18
File : 650 Pages
ISBN-13 : 9781799855699


Routledge Handbook Of Banking And Finance In Asia

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The Routledge Handbook of Banking and Finance in Asia brings together leading scholars, policymakers, and practitioners to provide a comprehensive and cutting-edge guide to Asia’s financial institutions, markets, and systems. Part I provides a country-by-country overview of banking and finance in East, Southeast, and South Asia, including examples from China, Japan, Hong Kong, India, and Singapore. Part II contains thematic chapters, covering topics such as commercial banking, development banking, infrastructure finance, stock markets, insurance, and sovereign wealth funds. It also includes examinations of banking regulation and supervision, and analyses of macroprudential regulation, capital flow management measures, and monetary policy. Finally, it provides new insights into topical issues such as SME, green, and Islamic finance. This handbook is an essential resource for scholars and students of Asian economics and finance and for professionals working in financial markets in Asia.

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Genre : Business & Economics
Author : Ulrich Volz
Publisher : Routledge
Release : 2018-10-26
File : 640 Pages
ISBN-13 : 9781134862146


A Handbook Of Small Business Finance

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Genre : Finance
Author : Ralph Burnett Tower
Publisher :
Release : 1965
File : 92 Pages
ISBN-13 : UIUC:30112088825747


Accountants Handbook Financial Accounting And General Topics

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This highly regarded reference is relied on by a considerable part of the accounting profession in their day-to-day work. This comprehensive resource is widely recognized and relied on as a single reference source that provides answers to all reasonable questions on accounting and financial reporting asked by accountants, auditors, bankers, lawyers, financial analysts, and other preparers and users of accounting information. The new edition reflects the new FASB Codification, and includes expanded coverage of fair value and guidance on developing fair value estimates, fraud risk and exposure, healthcare, and IFRS.

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Genre : Business & Economics
Author : D. R. Carmichael
Publisher : John Wiley & Sons
Release : 2012-06-05
File : 946 Pages
ISBN-13 : 9781118171820


Student Financial Aid Handbook

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Release :
File : 372 Pages
ISBN-13 : STANFORD:36105219373193


Financial Planning Competency Handbook

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The official guide for exam success and career excellence Financial Planning Competency Handbook, Second Edition is the essential reference for those at any stage of certification and a one-stop resource for practitioners looking to better serve their clients. This fully updated second edition includes brand new content on connections diagrams, new case studies, and new instructional videos, and a completely new section devoted to the interdisciplinary nature of financial planning. You'll gain insights from diverse fields like psychology, behavioral finance, communication, and marriage and family therapy to help you better connect with and guide your clients, alongside the detailed financial knowledge you need to perform to the highest expectations as a financial planner. This book contains over ninety chapters that are essential for practitioners, students, and faculty. Whether a practitioner, student, or faculty member, this guide is the invaluable reference you need at your fingertips. Comprehensive, clear, and detailed, this handbook forms the foundation of the smart financial planner's library. Each jurisdiction has its own laws and regulations surrounding financial planning, but the information in this book represents the core body of knowledge the profession demands no matter where you practice. Financial Planning Competency Handbook, Second Edition guides you from student to practitioner and far beyond, with the information you need when you need it.

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Genre : Business & Economics
Author : CFP Board
Publisher : John Wiley & Sons
Release : 2015-08-03
File : 948 Pages
ISBN-13 : 9781119094661