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BOOK EXCERPT:
This book introduces the concepts surrounding media relations and explains current media and communications practices, from both theoretical and practical perspectives. (Midwest).
Product Details :
Genre |
: Business & Economics |
Author |
: William Wray Carney |
Publisher |
: University of Alberta |
Release |
: 2002-02 |
File |
: 252 Pages |
ISBN-13 |
: 0888643829 |
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BOOK EXCERPT:
In recent years, communication scholars have taken a renewed interest in analyzing the audience and its impact on the communication process. Similarly, news editors and producers have often turned toward a marketing orientation which seeks to give new readers and viewers what they want, or at least what they say they want. Yet, there has still been little written about just how the audience factors into the news which is produced. Seeking to fill that niche, this book argues that audience images are quite important in the construction of news, but not easily detected. That is because journalists are not principally interested in their audience; they are interested in the news. USE THIS PARAGRAPH ONLY FOR GENERAL CATALOGS... This volume argues that although journalistic images of the audience may be "incomplete," they do exist and powerfully help shape the work of journalists in producing journalistic texts. Using a case study of news workers and news texts at two Chicago newsgathering organizations, the Chicago Tribune and WGN-TV, this book: * examines notions of audience and how they have been treated by academicians, * presents a detailed description of the ways in which audience is embedded within the news construction process, * presents a very representative set of journalistic news values, * presents differing ideas of audience at three key levels of the news organizations -- reporters and news gatherers, editors and producers, and senior editors, producers, and news directors, and * seeks to summarize and position this study within the larger body of mass communication research.
Product Details :
Genre |
: Language Arts & Disciplines |
Author |
: Dwight DeWerth-Pallmeyer |
Publisher |
: Routledge |
Release |
: 2013-11-05 |
File |
: 148 Pages |
ISBN-13 |
: 9781136686702 |
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BOOK EXCERPT:
On September 11, 2001, AT&T's traffic was 40 percent greater than its previous busiest day. Wireless calls were made from the besieged airplanes and buildings, with the human voice having a calming influence. E-mail was used to overcome distance and time zones. And storytelling played an important role both in conveying information and in coping with the disaster. Building on such events and lessons, Crisis Communications features an international cast of top contributors exploring emergency communications during crisis. Together, they evaluate the use, performance, and effects of traditional mass media (radio, TV, print), newer media (Internet, email), conventional telecommunications (telephones, cell phones), and interpersonal communication in emergency situations. Applying what has been learned from the behavior of the mass media in past crises, the authors clearly show the central role of communications on September 11. They establish how people learned of the tragedy and how they responded; examine the effects of media globalization on terrorism; and, in many cases, give specific advice for the future.
Product Details :
Genre |
: Language Arts & Disciplines |
Author |
: Peter Clarke |
Publisher |
: Rowman & Littlefield Publishers |
Release |
: 2003-11-19 |
File |
: 253 Pages |
ISBN-13 |
: 9780742575639 |
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BOOK EXCERPT:
Product Details :
Genre |
: Communication policy |
Author |
: United States. Federal Communications Commission |
Publisher |
: |
Release |
: 1962 |
File |
: Pages |
ISBN-13 |
: OSU:32435064989601 |
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BOOK EXCERPT:
Product Details :
Genre |
: Labor laws and legislation |
Author |
: United States. National Labor Relations Board |
Publisher |
: |
Release |
: 1998 |
File |
: 1502 Pages |
ISBN-13 |
: OSU:32437011533136 |
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BOOK EXCERPT:
Special edition of the Federal Register, containing a codification of documents of general applicability and future effect ... with ancillaries.
Product Details :
Genre |
: Administrative law |
Author |
: |
Publisher |
: |
Release |
: 2004 |
File |
: 808 Pages |
ISBN-13 |
: OSU:32437122122282 |
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BOOK EXCERPT:
Product Details :
Genre |
: Telecommunication |
Author |
: United States. Federal Communications Commission |
Publisher |
: |
Release |
: 1991 |
File |
: 1944 Pages |
ISBN-13 |
: OSU:32437000504585 |
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BOOK EXCERPT:
Product Details :
Genre |
: Produce trade |
Author |
: |
Publisher |
: |
Release |
: 1971-03 |
File |
: 16 Pages |
ISBN-13 |
: MINN:30000010215881 |
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BOOK EXCERPT:
Product Details :
Genre |
: Law reports, digests, etc |
Author |
: |
Publisher |
: |
Release |
: 1897 |
File |
: 920 Pages |
ISBN-13 |
: OSU:32437121366674 |
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BOOK EXCERPT:
Product Details :
Genre |
: Competition, Unfair |
Author |
: United States. Federal Trade Commission |
Publisher |
: |
Release |
: 1995 |
File |
: 1188 Pages |
ISBN-13 |
: OSU:32435068650894 |