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BOOK EXCERPT:
The twenty-first century has witnessed the rise of India as a major media producer and consumer market increasingly engaged with the global economy. Aided by rising incomes, technological remediation, regulatory strategies, and a shifting political terrain, the business of media has been given official recognition as a substantive component of India’s economy and as a prominent feature of its economic thinking. In light of these developments, these two pioneering volumes investigate the dynamics of an increasingly integrated media economy encompassing television, film, music, sport, and telecoms. Volume 1: Industrial Dynamics and Cultural Adaptation illustrates the distinctive industrial dynamics of India’s media economy, tracking the deeply embedded cultural, political, and economic forces that determine its everyday operation. The selection of essays serves to demonstrate the unique patterns of development and the complex field of exchanges that have constituted India’s media economy. As a whole, this volume posits a comprehensive approach to understanding the nature of media resources, the negotiation of industrial norms and the cultural context of a media economy firmly situated in the realities of India’s distinct regions, cultures, and human networks. Volume 2: Market Dynamics and Social Transactions provides a comprehensive analysis of the interlocking markets that constitute the media economy, focusing upon its particular commodity forms, labour conditions, and spaces of consumption. Taking account of a rich set of case studies, this volume argues for the necessary consideration of multiple and interdependent markets in explicating our everyday encounters with media. By foregrounding the social transactions that encapsulate market exchanges, it begins to illustrate some of the novel aspirations, meanings, and relationships arising with India’s media economy.
Product Details :
Genre |
: Political Science |
Author |
: Adrian Athique |
Publisher |
: Oxford University Press |
Release |
: 2017-12-29 |
File |
: 507 Pages |
ISBN-13 |
: 9780199091782 |
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BOOK EXCERPT:
Netaji Subhash—A Life Illumined by the Light of Swami Vivekananda deals with two great sons of India, Swami Vivekananda and Subhash Chandra. The former was like a light that illumined the life and activities of the latter. Subhash drew strength from Swami Vivekananda and dived into the waters of heroic action for liberating India from British thraldom. This is Volume II of the set of two books published by Advaita Ashrama, a branch of Ramakrishna Math, Belur Math, West Bengal, India.
Product Details :
Genre |
: History |
Author |
: Swami Chaitanyananda |
Publisher |
: Advaita Ashrama (A Publication House of Ramakrishna Math, Belur Math) |
Release |
: |
File |
: 461 Pages |
ISBN-13 |
: |
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BOOK EXCERPT:
Ethnobotany of India: Volume 4: Western and Central Himalayas is the 4th volume of the 5-volume set, an informative book series on the ethnobotanical aspects of India. The books cover different regions, including Volume 1: Eastern Ghats and Deccan Volume 2: Western Ghats and West Coast of Peninsular India Volume 3: North-East India and Andaman and Nicobar Islands Volume 4: Western and Central Himalayas Volume 5: The Indo-Gangetic Region Each volume looks at the important ethnic plants of the specific region. Volume 4 covers the Western and Central Himalayas, the well-known mountain range on the Indian subcontinent. The unique flora and fauna of the Himalayas are varied, affected by climate, rainfall, altitude, and soils, and are vulnerable to impacts from climate change. The editors espouse that because indigenous non-Western societies form the vast majority of people now as well as in the past, a study of their plant interrelationships is necessary, and India is one of the most important regions of the old world for its ancient and culturally rich and diverse knowledge of ethnobotany. With this in mind, these volumes share a great deal of information that will be valuable to plant botanists and others working in and interested in ethnobotany. This important volume covers the ethnobotanical aspects of many plants of the region. It looks at ethnic diversity of people ethnic food plants and food preparation ethnomedical aspects of plants psychedelic plants and their possible link to soma, a vedic ritual drink whose plant origins are a mystery ethnoveterinary medicinal plants ethno-conservation practices biodiversity heritage sites The volume includes the details of the plants used, their scientific names, the parts used, and how the plants are used, providing the what, how, and why of plant usage. The book is well illustrated with 20 color and 67 b/w illustrations. Together, the five volumes in the Ethnobotany of India series presents the available ethnobotanical knowledge of India in one place. India’s ancient and culturally rich and diverse information and use of ethnobotany will be valuable to those in the fields of botany and plant sciences, pharmacognosy and pharmacology, nutraceuticals, and others. The books also consider the threat to plant biodiversity imposed by environmental degradation, which impacts cultural diversity.
Product Details :
Genre |
: Medical |
Author |
: T. Pullaiah |
Publisher |
: CRC Press |
Release |
: 2017-09-01 |
File |
: 333 Pages |
ISBN-13 |
: 9781351800211 |
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BOOK EXCERPT:
This edition is once again a new, thoroughly revised version of Christian Ethics II. In some portions the subject matter has been reorganized more organically, and recent theological developments and documents of the magisterium have been integrated. New themes have been added, others further developed, such as deepening the concept and content of mission, as well as ecumenical participation. Also, questions in bioethics have been supplemented, such as the duty to preserve life, topics of prenatal medicine, reproductive and therapeutic cloning, genetic alteration, and euthanasia. Other issues raised concern the discrimination against women, civil marriage of homosexuals, compassion in prison care, the right of asylum, humanitarian interventions, the fostering of peace after conflicts, empowerment of the poor in development projects, and the treatment of animals. The author hopes that this new edition will be a contribution to the ongoing aggiornamento of moral theology and that it will continue to meet the expectations of its readers.
Product Details :
Genre |
: Religion |
Author |
: Karl-Heinz Peschke |
Publisher |
: Wipf and Stock Publishers |
Release |
: 2012-08-21 |
File |
: 865 Pages |
ISBN-13 |
: 9781620322161 |
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BOOK EXCERPT:
2022-23 All IAS/PCS General Studies Volume-2 Indian & World Geography Chapter-wise Solved Papers
Product Details :
Genre |
: Antiques & Collectibles |
Author |
: YCT Expert Team |
Publisher |
: YOUTH COMPETITION TIMES |
Release |
: |
File |
: 433 Pages |
ISBN-13 |
: |
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BOOK EXCERPT:
This new 2-volume set discusses the importance of fodder production of the minor fodder crops for animals. The volumes focuses on fodder production for forage crops, cover 17 major forage crops and 25 minor forage crops. The volumes discuss crop production methodology and agronomic management in a systemic way, providing an abundance of information on each type of forage crop discussed, including preferred soil type, land capability, cropping patterns, climate, and socioeconomic conditions. They also address pests of the various forage crops, disease management, agroforestry in fodder and forage crops, preservation of forage crops, and forage production and climate change. Forage crops are very essential for quality milk and meat production. Farm animals are normally fed fodder available from cultivated areas, supplemented by a small extent with harvested grasses and top feeds. The three major sources of fodder are crop residues, cultivated fodder, and fodder from trees, pastures, and grazing lands. The patterns and types of fodder crops vary by geographical location.
Product Details :
Genre |
: Science |
Author |
: Md. Hedayetullah |
Publisher |
: CRC Press |
Release |
: 2022-05-30 |
File |
: 620 Pages |
ISBN-13 |
: 9781351167239 |
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BOOK EXCERPT:
This volume of the Gazetteer of India was first published in 1965 and the public response has been very encouraging. Since then, major changes in the political map of India have taken place. The idea is to provide to the general public, especially the university students, low priced publications containing valuable, authentic and objective information on these subjects ( Physiography, People and Languages) by well-known experts in their respective fields.
Product Details :
Genre |
: |
Author |
: Publications Division |
Publisher |
: Publications Division Ministry of Information & Broadcasting |
Release |
: |
File |
: 1066 Pages |
ISBN-13 |
: 9788123022659 |
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BOOK EXCERPT:
Product Details :
Genre |
: Antiques & Collectibles |
Author |
: Sruthi.S, Dr. Ravi Kumar Gupta |
Publisher |
: Archers & Elevators Publishing House |
Release |
: |
File |
: 274 Pages |
ISBN-13 |
: 9789390996575 |
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BOOK EXCERPT:
The Survey of Psychology series presents critical reviews of and reflects the major changes in psychological research in India. After a comprehensive introduction, this, the third volume in the series, begins with a chapter that critically highlights the major contributions in the areas of attitudes, social cognition and justice from a theoretical and cultural perspective. The second chapter examines individualistic as well as traditional collectivist Indian values arguing that both can co-exist. This is followed by a chapter on the various dimensions of poverty, the poor and deprivation. Chapter Four reviews the major theoretical approaches to the subject, and the next chapter presents the prevalent trends and shortcomings of the conceptual and methodological problems in the relatively new area of environmental psychology. Chapter Six provides various pertinent issues related with motivation, leadership and human performance within a conceptual framework and with theoretical perspectives. The last chapter critically examines the changes and the general shift in the content of research as well as the strength and weaknesses of the discipline of psychology at the start of the new millennium.
Product Details :
Genre |
: Psychology |
Author |
: Janak Pandey |
Publisher |
: SAGE |
Release |
: 2004-05-24 |
File |
: 207 Pages |
ISBN-13 |
: 9780761995746 |
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BOOK EXCERPT:
World Congress on Disaster Management (WCDM) brings researchers, policy makers and practitioners from around the world in the same platform to discuss various challenging issues of disaster risk management, enhance understanding of risks and advance actions for reducing risks and building resilience to disasters. The fifth WCDM deliberates on three critical issues that pose the most serious challenges as well as hold the best possible promise of building resilience to disasters. These are Technology, Finance, and Capacity. WCDM has emerged as the largest global conference on disaster management outside the UN system. The fifth WCDM was attended by more than 2500 scientists, professionals, policy makers and practitioners all around the world despite the prevalence of pandemic.
Product Details :
Genre |
: Social Science |
Author |
: S. Anand Babu |
Publisher |
: Taylor & Francis |
Release |
: 2022-09-21 |
File |
: 631 Pages |
ISBN-13 |
: 9781000827477 |