With more than 60,000 copies sold, this amazing manual has become aclassic in its field--and rightfully so. Nowhere else will youfind--in one book--so much valuable information on achievingsuccess in the mail order business. Dr. Bill Cohen has drawn on hisdecades of experience testing, researching, and constantly refiningthe mail order techniques described in this invaluable guide.Building a Mail Order Business offers a virtual treasury oftechniques and methods guaranteed to work in the real world ofselling through the mail. You'll get practical advice and learntricks of the trade that will get you started quickly, with thefewest missteps and greatest chances for success. Thorough and completely up-to-date, this authoritative guide coversevery aspect of the mail order business, from the basics of gettingstarted to the details of product selection, preparing a marketingplan, copywriting, designing graphics, printing, protectingyourself from competition, telemarketing, and advertising throughmagazines, radio, and television. In addition, a handy appendixlists hundreds of valuable contacts with complete addresses. In this new Fourth Edition, you'll learn the latest trends in mailorder--what works and what doesn't, the most effective look in adsand mailing pieces, how to put together the most attractive offers,and much more. For entrepreneurs, direct marketers, business owners, and otherseager to get into the mail order business, Building a Mail Order Business has proven itself to be anindispensable resource for the ideas, techniques, and expert advicethat will lead to success. All the success secrets of one of America's best-known and mostrespected experts on mail order and direct marketing--Now in a newedition! BUILDING A MAIL ORDER BUSINESS Fourth Edition Complete, authoritative, and now in a new edition, thisbest-selling guide to mail order success covers everything fromgetting your business started to handling legal issues, preparingcopy and graphics, selecting mailing lists, telemarketing, andadvertising in all types of media--an unbeatable source of directmarketing ideas that really work. Here's what the pros have said about previous editions of BillCohen's Building a Mail Order Business: "Dr. Bill Cohen's book thoroughly explores the many facets, andpitfalls, facing the budding mail order entrepreneur."-- Henry R."Pete" Hoke, Jr., Publisher, Direct Marketing "It took a mail order businessman who is also an educator to putdirect mail and mail order guidelines all in one place--and inlanguage we can all understand."--Freeman F. Gosden, Jr.,President, Smith-Hemmings-Gosden, one of the nation's largestdirect marketing advertising agencies "An outstanding primer for our industry. It gives you the nuts andbolts necessary to carry you through almost every aspect of mailorder from the very rudimentary basics to the same techniques usedby the pros."-- Joe Sugarman, JS&A "One of the best books I've ever read on the subject. Ienthusiastically recommend Building a Mail Order Business to anyman or woman who is serious about getting involved in thisfascinating activity."-- E. Joseph Cossman, President, CossmanInternational, Inc., author of How I Made a Million Dollars in MailOrder "An excellent, informative, comprehensive, illustrative workbookthat will help anyone get started making money in the fascinatingfield of mail order. I highly recommend this professional book."--Melvin Powers, mail order entrepreneur "...must reading for the entrepreneur whose mind is on mailorder."-- Paul Muchnick, Chairman, National Mail OrderAssociation "Its good sense and nuts-and-bolts, bottom-line approach make it adelightful guide through the mail order world."-- DM News

If you want to work from home, running a lucrative business that costs little to start and requires no specialized skills, mail order may be for you. This book shows you to mail order and takes you step by step covering every aspect of startup and operations, including advice and helpful hints from successful mail order entrepreneurs.

Everything you need to know to run a profitable and satisfying mail order business from your home. From painless business planning to achieving success in cyberspace, this book’s step-by-step methods are practical and easy to understand, and they will put you on the path to building your own home-based business. Whether you are looking to assess your personal skills, estimate your start-up costs, choose the right products, or stay profitable once you are in business, each chapter will guide you on every aspect of setting up and running a thriving home-based mail order business. Look for useful charts and worksheets throughout the book, including: Common Questions and Answers Profiles of Successful Businesses Expense Summaries Sample Press Release Direct Mail Checklist

From his own experiences in starting a small mail order business, the author has written this important, basic book. He has included some of the critical problems he encountered and overcame. During the difficult times when he made mistakes, he chose to accept it with good humor and as a learning experience which he passes on to the reader. He does not promise, 'to make you a millionaire', however, he explains how the mistakes he made could make you lose your shirt if you repeat them. He tells you about his successes and his failures with a few tears and a little boasting, and he warns you that losing your shirt can be very painful. The guidance he offers should prevent you from repeating some of the serious mistakes that he made. Starting small, with a tight budget, and little knowledge about the mail order business, the author developed press releases and advertising that sold many products including plastic spouts and orange peelers, garlic that had no odor, fake alarm panels, and books. A very popular product, The Seat Bag, was sold to thousands of Bird Watchers, Artists and other customers around the world. His press releases were used by The New York Times, other large newspapers, and the Associated Press. How he did this and who he met along the way will make you laugh as you learn.

Mail order business is a little secret that many people forgot about, this is why this is the time to get into it. It came out many years ago and many people rushed to do it, some made a lot of money at it. As all the hype passed, people forget that this is still a very easy and profitable business today and many people have walked away from the game, leaving a lot of money for someone to make. This easy step by step book will show you how to get into it and make it work for you.

Bestselling author and experienced entrepreneur Tyler Hicks reveals how to make a living from home with marketing strategies, resources, and tips.

Fully updated for this 6th annual edition, the Good Small Business Guide 2012 is packed with essential advice for small business owners or budding entrepreneurs. Offering help on all aspects of starting, running and growing a small business, including: planning, setting up or acquiring a business, getting to grips with figures, marketing, selling online, and managing yourself and others. Containing over 140 easy-to-read articles, brand-new Viewpoints from people who've been there and done it (and lived to tell the tale), and an extensive information directory this fully updated guide offers help on all aspects of starting and growing a small business.