Islamic Marketing and Branding: Theory and Practice provides a concise mix of theory, primary research findings and practice that will engender confidence in both students and practitioners alike by means of the case study included in each chapter. Through three main parts (Branding and Corporate Marketing; Religion, Consumption and Culture; and Strategic Global Orientation), this book provides readers, from areas across the spectrum covering marketing, organisational studies, psychology, sociology and communication and strategy, with theoretical and managerial perspectives on Islamic marketing and branding. In particular, it addresses: Insights into branding and corporate marketing in the Islamic context. An introduction to Islamic consumption and culture, rules and regulations in brands and consumption in Islamic markets. An identification of how the strategic global orientation of the Islamic approach is practised and how it works in different Islamic countries such as emerging countries. Readers are introduced to a variety of business and management approaches which, once applied to their business strategies, will increase their chances of successful implementation. Addressing both theoretical and practical insights, this book is essential reading for marketing and branding scholars and students, as well as CEOs, brand managers and consultants with an interest in this area.

In the wake of increasing consumer and stakeholder concerns regarding environmental and social issues, and the vulnerabilities exposed by the COVID-19 pandemic, sustainable marketing has emerged as a critical aspect of modern business strategies. Sustainable Marketing, Branding, and Reputation Management: Strategies for a Greener Future provides a comprehensive and timely exploration of the key concepts, trends, and challenges in sustainable marketing within today's dynamic business environment. This book delivers an extensive overview of sustainable marketing, covering a diverse range of topics. It delves into the role of sustainable marketing in addressing environmental and social concerns, examines its impact on consumer behavior and brand loyalty, and showcases best practices for integrating sustainability into marketing strategies and tactics. Additionally, it explores the challenges and opportunities associated with implementing sustainable marketing across various industries, investigates the influence of digital technologies on sustainable marketing, and explores the future of sustainable marketing in the post-COVID-19 era. Targeting marketing professionals, business leaders, marketing students and educators, and individuals interested in advancing sustainable business practices, this book serves as an invaluable resource. It offers insights into the role of marketing in creating a more environmentally friendly future and equips readers with the latest strategies and best practices for promoting sustainability through marketing.

This unique book focuses upon service design, including retail and multi-channel marketing matters pertinent to the current age where physical contact with consumers has resurfaced as an enduring part of the marketing and branding landscape - complementary to online and virtual worlds.

This eBook consists of 3 titles: Digital Marketing via Social Media Branding & Marketing (Adobe Illustrator) Audio & Video Editing (Filmora)

"This book provides valuable and insightful research as well as empirical studies that allow audiences to develop, implement, and maintain branding strategies"--Provided by publisher.

Are you ready for a step-by-step blogging book that goes above and beyond in showing you how to start, grow, and monetize your blogging dream? Look no further: Blogging is just the book for you! Blogging has been around for over two decades, yet it has never been more popular or profitable than it is right now. With our modern understanding of digital marketing, social sales, and strategic content writing, anyone who is passionate about sharing their message with the world can turn their blog into a massive success. In Blogging, we go over a step-by-step process to conceptualize, brand, launch, and grow your blog. Whether you are looking to earn a part-time profit or a full-time income, you will discover exactly what you need to do inside of Blogging. Some of what we cover specifically includes: - The process of branding your blog so you tell your audience a cohesive story - How to choose your platform (WordPress vs. click-and-build websites) - Tips for writing an ‘About Me’ page that converts your audience - The anatomy of a blog post and how to write binge-worthy content - What SEO is and how to leverage SEO to maximize your organic growth - Detailed tips for marketing your blog both online and offline - Step-by-step methods for creating your A to Z blogging strategy so you know where to start and what specific steps to take, and when - Plus so much more! There has never been a better or easier-to-follow book to help you get started with blogging. We leave no questions unanswered as we document the exact steps you need to take in order to grow your blog from idea to scalable income. Pick up your copy of Blogging today and discover just how easy it is to take your idea and turn it into a dream blog. Regardless of what has held you back so far, you will realize just how easy it is to take action and put your content out there for the world to see. It’s easy when you know exactly what to do, when, and how! Whether you’re brand new to blogging, or you’ve been doing it for some time but need a refresher to help you grow your page and get better results, Blogging is THE go-to book for you. If you’re serious about making your blog work, this book will get you the results you are looking for. Pick up your copy today to see what I mean! This book is the closest thing you will ever get to a “magic wand” that sets your blogging dreams on fire and hands you the results you’ve been looking for. Once you pick up your copy, you’ll be on the path to taking action on your dream from day one. By the time you’re done reading Blogging, you will have a business you are proud of. What are you waiting for? Grab your copy today!

As Place Branding has become a widely established but contested practice, there is a dire need to rethink its theoretical foundations and its contribution to development and to re-assert its future. This important new book advances understanding of place branding through its holistic, critical and evidence-based approach. Contributions by world-leading specialists explore a series of crucially significant issues and demonstrate how place branding will contribute more to cultural, economic and social development in the future. The theoretical analysis and illustrative practical examples in combination with the accessible style make the book an indispensable reading for anyone involved in the field.​

In today's globalized economy, selecting the right entry strategy is critical for companies looking to expand into foreign markets. This decision has a significant impact on a company's performance and its ability to collaborate with global supply chains. Moreover, with consumers becoming increasingly aware of the origins of products and brands, it is essential for companies to use the origin as a means to add value to their offerings. Edited by Dr. Carlos Silva, this book brings together global professionals and researchers who provide the latest empirical research findings and relevant theoretical frameworks on the subject, spanning multiple industries. Origin and Branding in International Market Entry Processes is targeted towards professionals and researchers working in the field of international management and business, providing insights and support for executives concerned with market entry, internationalization strategies, destination and origin branding, and brand expansion. The book covers a range of topics, including brand origin, country of brand origin, branding, market entry process, internationalization strategies, place branding, and digital places, among others. This book is an excellent resource for academics and professionals looking to understand the strategic role of brands and their origin in international market entry, helping readers make informed decisions on market entry strategies and branding that will ultimately improve their performance and success in global markets.

In this book a comprehensive coverage of major retailing topics and contemporary issues in retailing and branding is given, including many cases and practical examples. Besides introducing the topic strategic planning in retailing and fundamentals in the fields of the marketing mix in retailing, this book builds on e-tailing and digitalization. Moreover, trends and developments in consumer behavior and consumers’ purchase decisions, especially in the fast moving consumer goods market, are explained. Furthermore, this book builds on the major topic strategic brand management and branding decisions in general and in particular within the retail landscape.