This book traces the progress of mass communications in India and the West from a historical and sociological perspective, from primitive to modern times. Placing his argument in the global context within which mass communication takes place, the author: - Emphasizes the distinction between communication and mass communication—the former being a two-way exchange and the latter mostly a one-way communication. - Discusses the relevance of mass communication for the largely illiterate population of India, with particular reference to the type of media content and the inadequacy of conventional schooling. - Discusses the rapid technological progress in the world in recent decades in the context of digitalization, computerization and media convergence, as well as the global nature of mass communication. - Highlights that almost half the world`s population remains untouched by the communications revolution even at the beginning of the 21st century. - Examines the potential of EDUSAT, the educational satellite launched recently, as a means to bring education and information to all sectors of the Indian population.

This book is about media content analysis in the English language print media in South Asia, with reference to certain contemporary issues. It is written from the perspective of the need to analyze media discourses and the ways in which their circulation creates a ‘common sense’ view of the world. The focus is on English language papers and news magazines; additionally, some Hindi, Urdu, and Sindhi newspapers are examined. The highlight is on the ways in which English language publications contribute to and function within middle class matrices of modernity, consumption, conflict, and conservatism in India.

In The Media Globe, a diverse group of scholars follows emerging patterns in media beyond the United States, identifying the issues and the potential impacts on democratic communication. The authors assess the current tensions between global media practices and cultural norms, further considering alternatives in global communication that could better integrate with these norms and practices. Given the rapid global consolidation of media and the reform of its regulatory agencies, this reassessment is a timely read.

Examines the development of television in India since the early 1990s and its implications for Indian society more widely, discussing the rapid expansion in independent satellite channels, and in viewing figures, and the corresponding growth in new ways of imagining identities, conducting politics and engaging with the state.

This handbook provides a synthesis of current work and research in media management and economics, and establishes an agenda for future activities. It will serve as a foundational resource for scholars and students in media management and economics.

Media and Power is sponsored by the Communication, Information Technologies, and Media Sociology (CITAMS). This volume contributes phenomenological and epistemic knowledge of the intersection of media and various forms of power, addressing the relationships between media and gender, race, ethnicity, and national identity.

Media Perspectives for the 21st Century brings together key international scholars to explore concepts, topics and issues concerning the communication environment in contemporary democratic societies. It combines qualitative and quantitative approaches to provide an interdisciplinary and truly global perspective that reflects the trends, theories and issues in current media and communication research. The collection raises significant questions about the study of the media by challenging approaches to major media and societal issues, and analyses in more depth the range of concerns that shape both the present and the future media landscape and the issues these can create for communication. It also investigates the main effects of technological developments on the domain of the news media and journalism. Divided into two main sections, Part I provides accounts of the role of the media in society, and deals with agendas that affect the field of communications studies. Part II goes on to examine the world of new media and offers analyses on the developments of the 21st century. Chapters deal with various dimensions of media from a number of different perspectives and socio-political contexts, covering a wide range of topics including Social Networking, Political Communication, Public Journalism, Global Infotainment and Consumer Culture. Media Perspectives for the 21st Century will be highly useful to undergraduate and postgraduate students, as well as researchers and academics, in the fields of media and communication studies, mass communication, journalism and new media.

'South Asian Media Cultures' examines a wide range of media cultures and practices from across South Asia, using a common set of historical, political and theoretical engagements. In the context of such pressing issues as peace, conflict, democracy, politics, religion, class, ethnicity and gender, these essays explore the ways different groups of South Asians produce, understand and critique the media available to them.

Winner of the 2019 Robert Picard Book Award The Handbook of Media Management and Economics has become a required reference for students, professors, policy makers and industry practitioners. The volume was developed around two primary objectives: assessing the state of knowledge for the key topics in the media management and economics fields; and establishing the research agenda in these areas, ultimately pushing the field in new directions. The Handbook's chapters are organized into parts addressing the theoretical components, key issues, analytical tools, and future directions for research. With its unparalleled breadth of content from expert authors, the Handbook provides background knowledge of the various theoretical dimensions and historical paradigms, and establishes the direction for the next phases of research in this evolving arena of study. Updates include the rise of mobile and social media, globalization, audience fragmentation and big data.