This 214-page, 31-chapter book is designed to be useful to EVERYONE from beginning website owners to intermediate and advanced website developers and marketers. The opening chapters cover the basics before Colascione dives into the more detailed information people need to build, market and maintain a successful website on Google. The progression takes readers from the starting point of registering their domain name all the way through website editing software to Search Engine Optimization for developed sites, including insight into the most sophisticated search engine algorithms like Google Panda and Google Penguin which ultimately determine how high websites are ranked. The first few chapters cover domain names and web hosting as well as, IP's, DNS, web site builders, web editing software like Dreamweaver and Photoshop, and how to get a site started. Do not let this initial simplicity fool you. After the basics are out of the way, the book covers Search Engine Optimization specifically for Google and how you should go about building and optimizing a web site. There are several chapters on text links due to the importance they play in search visibility and what to avoid (Google Penguin) as well as what to go after. After the semi intermediate topics are out of the way, the reader dives into search algorithms, advanced content marketing, reputation management, social media, some strategic ideas and touches on most of the new things Google is doing. Finally, together with the author, the reader tears deep into some Google Patents, specifically, DOCUMENT SCORING BASED ON DOCUMENT CONTENT UPDATE (Google Panda/Content Freshness) and METHOD FOR NODE RANKING IN A LINKED DATABASE (PageRank/Links), all of which are extreamly relevant to what is happening today's advanced algorithms. The book concludes with advice and predictions from the author for the future. This book is about fully understanding everything to do with your web site and what it means to Google. This book is clear, concise, backed up with factual data straight from Google's own patents, and effectively teaches you, not just what to do with your site, but exactly why you're doing it in the first place. By truly understanding your web site, search engine optimization, social media and how it all ties into your brand, you can better plan and implement strategies which will save you time, money and effort all while helping you avoid easily overlooked mistakes that could wind up costing you your entire online business. This book explains: Domain names, web hosting, IP addresses, site builders, and development tools. Explore advanced operation of organic (natural) search engines ranking, indexing, information storage and retrieval systems and PageRank algorithms with reference to patent claims. Understand Google search engine decision making process and operation of advanced Google operators, algorithms and filters. Off-page and on-page SEO techniques and Semantic web and website accessibility. Site architecture issues and website monetization. Planning in-bound linkage and effective, merit based link building. Common black hat and white hat techniques; consequences of black hat techniques. Metrics and monitoring Tools to monitor website performance, traffic and rankings. Using Google Webmaster Tools and Analytics. Social media marketing, Twitter, Facebook, Google+, Pintrest, LinkedIn, etc. Content marketing, PR, and press release marketing. Pay-per-click advertising. For basic, intermediate and highly advanced SEO. The author covered as much material as possible. Readers of this book are sure to walk away with valuable thoughts and insights which will change they way they think about their web sites.

Introduces regular expressions and how they are used, discussing topics including metacharacters, nomenclature, matching and modifying text, expression processing, benchmarking, optimizations, and loops.

Cybellium Ltd is dedicated to empowering individuals and organizations with the knowledge and skills they need to navigate the ever-evolving computer science landscape securely and learn only the latest information available on any subject in the category of computer science including: - Information Technology (IT) - Cyber Security - Information Security - Big Data - Artificial Intelligence (AI) - Engineering - Robotics - Standards and compliance Our mission is to be at the forefront of computer science education, offering a wide and comprehensive range of resources, including books, courses, classes and training programs, tailored to meet the diverse needs of any subject in computer science. Visit https://www.cybellium.com for more books.

Many companies still approach Search Engine Optimization (SEO) and paid search as separate initiatives. This in-depth guide shows you how to use these programs as part of a comprehensive strategy—not just to improve your site’s search rankings, but to attract the right people and increase your conversion rate. Learn how to measure, test, analyze, and interpret all of your search data with a wide array of analytic tools. Gain the knowledge you need to determine the strategy’s return on investment. Ideal for search specialists, webmasters, and search marketing managers, Mastering Search Analytics shows you how to gain better traffic and more revenue through your search efforts. Focus on conversion and usability—not on driving larger volumes of traffic Track the performance of your SEO and paid search keywords Apply techniques to monitor what your competitors are doing Understand the differences between mobile and desktop search Learn how social media impacts your search rankings and results Audit your site for problems that can affect users and search spiders Create dashboards and expanded reports for all of your search activities

Diabetes is a way of life, one that no one chooses but that some people are obligated to live nonetheless. Newly diagnosed people are required to follow all kinds of rules, change the way they've always lived, and struggle to retain their identity despite the new things that dictate the way they live. Mastering Your Diabetes is a "you can do it: here's how" book that helps people with diabetes adopt their new way of life with a sense of humor. In this book, written by a diabetes health care professional who has also lived with diabetes for more than 25 years, readers gain valuable insight (and inspiration) from someone who understands.

Master the art of container management utilizing the power of Kubernetes. About This Book This practical guide demystifies Kubernetes and ensures that your clusters are always available, scalable, and up to date Discover new features such as autoscaling, rolling updates, resource quotas, and cluster size Master the skills of designing and deploying large clusters on various cloud platforms Who This Book Is For The book is for system administrators and developers who have intermediate level of knowledge with Kubernetes and are now waiting to master its advanced features. You should also have basic networking knowledge. This advanced-level book provides a pathway to master Kubernetes. What You Will Learn Architect a robust Kubernetes cluster for long-time operation Discover the advantages of running Kubernetes on GCE, AWS, Azure, and bare metal See the identity model of Kubernetes and options for cluster federation Monitor and troubleshoot Kubernetes clusters and run a highly available Kubernetes Create and configure custom Kubernetes resources and use third-party resources in your automation workflows Discover the art of running complex stateful applications in your container environment Deliver applications as standard packages In Detail Kubernetes is an open source system to automate the deployment, scaling, and management of containerized applications. If you are running more than just a few containers or want automated management of your containers, you need Kubernetes. This book mainly focuses on the advanced management of Kubernetes clusters. It covers problems that arise when you start using container orchestration in production. We start by giving you an overview of the guiding principles in Kubernetes design and show you the best practises in the fields of security, high availability, and cluster federation. You will discover how to run complex stateful microservices on Kubernetes including advanced features as horizontal pod autoscaling, rolling updates, resource quotas, and persistent storage back ends. Using real-world use cases, we explain the options for network configuration and provides guidelines on how to set up, operate, and troubleshoot various Kubernetes networking plugins. Finally, we cover custom resource development and utilization in automation and maintenance workflows. By the end of this book, you'll know everything you need to know to go from intermediate to advanced level. Style and approach Delving into the design of the Kubernetes platform, the reader will be exposed to the advanced features and best practices of Kubernetes. This book will be an advanced level book which will provide a pathway to master Kubernetes

The modern racing yacht is awash with onboard instruments and electronics giving enormous amounts of data. But few people fully understand how to get the most out of all the information at their fingertips, let alone make it useful for the team to enable them to win races. But ace navigators, Mark Chisnell and Gilberto Pastorella, do – both have worked with professional sailing programmes all over the world – from America's Cup to Maxi, ORC / IRC and one-design fleets. In Mastering Data to Win they take the reader through the process: from understanding the concepts, ensuring accuracy, using the data to win races and then post-race analysis to find performance gains. By mastering your instruments you can make the right calls every time and know for certain when to tack, which shift to look out for and how the tide can work with or against you. With colour diagrams and photographs throughout, this instructional guide turns information into excellence. Accessible to those new to racing, it also has a depth of information that will transform the performance of even professional sailors.

Learn how to build a data science technology stack and perform good data science with repeatable methods. You will learn how to turn data lakes into business assets. The data science technology stack demonstrated in Practical Data Science is built from components in general use in the industry. Data scientist Andreas Vermeulen demonstrates in detail how to build and provision a technology stack to yield repeatable results. He shows you how to apply practical methods to extract actionable business knowledge from data lakes consisting of data from a polyglot of data types and dimensions. What You'll Learn Become fluent in the essential concepts and terminology of data science and data engineering Build and use a technology stack that meets industry criteria Master the methods for retrieving actionable business knowledge Coordinate the handling of polyglot data types in a data lake for repeatable results Who This Book Is For Data scientists and data engineers who are required to convert data from a data lake into actionable knowledge for their business, and students who aspire to be data scientists and data engineers

This book is for those Splunk developers who want to learn advanced strategies to deal with big data from an enterprise architectural perspective. You need to have good working knowledge of Splunk.

You'll get there faster if you just slow down Master Your Mind offers a bit of perspective and a lot of insight for anyone seeking long-term success. Success in business is spelled M-O-R-E: better results, faster growth, more revenue, greater efficiency. Do more. Make more. Achieve more. And do it now. Eventually, ambition turns to stress, then to frenzy, then to emptiness as once-ambitious workers endlessly trudge the hamster wheel chasing the next promotion. While top-level performance is the holy grail of business at all levels, there is another, much better way to achieve it: slow down. Yes, you read that right—S-L-O-W. This is your permission to jump off of the hamster wheel. Slowing down is not a luxury, it is a necessity. A frenetic brain simply doesn’t perform at optimal levels. By maintaining a snail's pace, you actually achieve better results—at rocket speed—because you're firing on all cylinders. You'll think of new things, approach old problems from new perspectives, and breathe a breath of fresh air into everything you do. This book shows you how to achieve this state of steady, sustainable fire, and how to get further by crawling than you ever did while attempting to fly. Learn how slowing down can lead to better, faster results Achieve optimal performance thought patterns Enhance your creativity and effectiveness Build energy, revenue, and good health in a self-sustaining way You know you're capable of more, but the stress is eating away at your body, your brain, and your soul. Relax, take a deep breath, and buckle down. Clear your mind, and then put it to work. Stop juggling and start doing. Master Your Mind shows you how to supercharge your trajectory by taking it S-L-O-W.