In the rapidly evolving digital era, businesses undergo profound transformations requiring strategic adaptation and optimization. Digital Business and Optimizing Operating Strategies delves into the intricate interplay between digital technology and business strategies, exploring various facets such as management, marketing, finance, human resources, and more within the digital market structure. This comprehensive book critically examines enterprises' skills, productivity, and adaptability in response to technological advancements and customer expectations. Covering a wide range of sub-topics, this book addresses the management of social media applications, the technological capabilities of human resources, digital sustainability, and the integration of artificial intelligence technology. By highlighting opportunities and challenges, the book serves as a valuable resource for researchers and practitioners across diverse disciplines, offering novel perspectives and cutting-edge practices in the digital business landscape. This book is designed to resonate with a diverse audience, and will appeal to researchers, marketing managers, metaverse enthusiasts, website designers and developers, e-commerce practitioners, social media users, consumer behavior and marketing researchers, and brand experts. It is an essential resource for both undergraduate and graduate students while also serving as a valuable reference for professionals in the field.

This book reviews Metaverse, the possibilities and difficulties of sustainable development, and policy suggestions, especially within the context of the 2030 Agenda. Green Metaverse for Greener Economies examines how the metaverse holds the potential to significantly reduce carbon emissions, whether through the replacement of physical goods with digital ones, the substitution of in-person interactions with virtual ones, or the creation of digital twins that will aid in the optimization of the physical world, from the planet to specific individuals thereby leading to sustainable world. The book includes a number of case studies, exploratory studies utilizing quantitative analysis, scientific studies, and qualitative studies to demonstrate how metaverse leading innovation and technology aids to achieve business sustainability in the emerging economies while also having an impact on the global economy (SDGs). This book will be useful for engineers, managers, and policy makers working on improving sustainability and reducing their carbon emissions through more energy-efficient processes. Features: Shares essential policy tools on innovation and technology for sustainable computing. Reviews metaverse, the possibilities and difficulties of sustainable development, and policy suggestions, especially within the context of the 2030 Agenda. Explores green technology concept, difficulties, and challenges ahead. Includes several case studies, exploratory studies utilizing quantitative analysis, scientific studies, and qualitative studies to demonstrate how metaverse leading innovation. Explores innovative technology in sustainable society like digital transformational, metaverse in business management, and innovative technology in healthcare.

Addressing resource depletion and environmental concerns for sustainable urban living, Smart Cities and Circular Economy unveils the transformative potential and challenges of integrating these ideas while emphasizing environmental, social, and economic benefits.

In a continued effort to present the latest thoughts of researchers in domain of business and technology management and to benefit industry and academia, like my previous books, this book also intends to fulfill the quest for knowledge for all having interest in current research in the field of Business and Technology Management. The research output of respective authors is presented in the form of edited book and carries chapters on issues researched and contemplated by them. Certain contemporary topics of interest in management that are covered in the chapters of this book are Role of Artificial Intelligence in better decision making, particularly in context of Data warehousing and Business process management is discussed in some of the chapters. Another Interesting aspect of technology that is touching common man life is IoT, so one chapter discusses the role and impact of IoT in business decision making. One author also tried to present the future scenario of business environment and marketing in light of growing impact of artificial intelligence. Another author focuses on how science and technology is to influence the agriculture and surrounding business. Few authors have presented the recent developments in the field of human resource management. Conceptualization of metaverse in HRM and improving work life balance among employees are presented by these authors. One article has explored the role of ethical practices in innovation and entrepreneurship. In the field of financial management, we found two chapters that are raising the important aspects of finance management. One is providing insight over management of microfinance to address the challenge of micro-credit deficit in India and another chapter is presenting the current trends in Mutual fund industry of India. Care has been taken to ensure the presentation of original ideas as contributed by respective authors. Editors does not claim the ideas presented in this book as their own nor they vouch the originality of research content, however we neither tolerate nor promote plagiarism and follow best ethical practices of publishing. Chapters are prepared by respective authors and submitted for inclusion in this edited book which is reviewed by subject experts. For academic interest of students, academicians and industry editor represented research outcomes in through this book. Concepts discussed in the book are well recognized and has contemporary relevance in this discipline of study. Contents as much possible are properly and suitably attributed to citable references, though may not be exhaustively. Any error typographical, citation or otherwise is regretted.

Modern business dynamics are an intricate and strategic landscape that underpins organizational triumphs despite today’s turbulent market. Those fervently exploring the symbiosis of theory and reality within the strategic realm of contemporary strategic management require a solid understanding of the concept, and they can now enhance this journey with Trends, Challenges, and Practices in Contemporary Strategic Management. This seminal work unfurls a tapestry of erudition, guiding its readers through the corridors of contemporary strategic management. Targeting a diverse readership encompassing academicians, researchers, students, and industry leaders, the book’s scope is as expansive as its subject matter. For scholars and researchers, its pages unfold a treasure trove of contemporary strategic management theories, their evolution, and cutting-edge practices. Practitioners entrusted with steering strategic compasses will glean a pragmatic arsenal of insights and best practices, their leadership acumen fortified to navigate the most tempestuous waters of organizational strategy. Covering from disruptive innovation and strategic leadership in a digital epoch to sustainability, global strategy, and the pivotal role of artificial intelligence in shaping strategies, this book mirrors the ever-evolving cadence of contemporary strategic management.