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BOOK EXCERPT:
From Donald Trump’s use of Twitter, to social media mourning, to cyber-bullying: the evidence of media influence today is all around us. As such, good media research is more important than ever, and crucially, is something all students can and should do. Exploring Media Research is an eye-opening exploration of what it means to understand and do media research today. Carefully balancing theory and practice, Andy Ruddock demystifies the process, showing you don’t need huge amounts of time or money to do meaningful media analysis. The book: Introduces students to the scope and seriousness of media influence Shows them how to tie their own interests to academic concepts and research issues Explains how to use this understanding to develop proper research questions Translates key theoretical concepts into actual research methods students can use to explore the media texts, events, markets and professionals that interest them. Bringing theory to life throughout with a range of contemporary case studies, Exploring Media Research is a thoughtful and practical guide to gathering and analysing media data. It is essential reading for students of media, communication and cultural studies.
Product Details :
Genre |
: Social Science |
Author |
: Andy Ruddock |
Publisher |
: SAGE |
Release |
: 2017-08-21 |
File |
: 321 Pages |
ISBN-13 |
: 9781526421777 |
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BOOK EXCERPT:
The SAGE Handbook of Social Media Research Methods spans the entire research process, from data collection to analysis and interpretation. This second edition has been comprehensively updated and expanded, from 39 to 49 chapters. In addition to a new section of chapters focussing on ethics, privacy and the politics of social media data, the new edition provides broader coverage of topics such as: Data sources Scraping and spidering data Locative data, video data and linked data Platform-specific analysis Analytical tools Critical social media analysis Written by leading scholars from across the globe, the chapters provide a mix of theoretical and applied assessments of topics, and include a range of new case studies and data sets that exemplify the methodological approaches. This Handbook is an essential resource for any researcher or postgraduate student embarking on a social media research project. PART 1: Conceptualising and Designing Social Media Research PART 2: Collecting Data PART 3: Qualitative Approaches to Social Media Data PART 4: Quantitative Approaches to Social Media Data PART 5: Diverse Approaches to Social Media Data PART 6: Research & Analytical Tools PART 7: Social Media Platforms PART 8: Privacy, Ethics and Inequalities
Product Details :
Genre |
: Social Science |
Author |
: Anabel Quan-Haase |
Publisher |
: SAGE |
Release |
: 2022-09-02 |
File |
: 860 Pages |
ISBN-13 |
: 9781529788884 |
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BOOK EXCERPT:
Communication and media research is analysed in this study as a 'hegemonic apparatus', or a terrain of conflicting forces and organisation forms upon with social, cultural and political projects and values are produced, criticised and challenged. Drawing upon a series of detailed reports covering communication and media research internationally, from Germany, France, Belgium, The Netherlands, Finland, Estonia, the USA, Australia, Japan and South Korea, the study provides a global overview of the contemporary situation and assesses future challenges and opportunities. Key information includes university departments, professorships and research centres, doctoral studies, gender relations, research funding, internationalisation and publishing and the impact of university reform.
Product Details :
Genre |
: Social Science |
Author |
: Juha Koivisto |
Publisher |
: University of Tampere |
Release |
: 2010 |
File |
: 219 Pages |
ISBN-13 |
: 9789514479205 |
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BOOK EXCERPT:
'The second edition of Understanding the Media updates what has been recognised as a successful introduction to the study of the mass media.... The author furnishes examples from all around the world, underpinning the emphasis the book places on the concept of globalisation in understanding the modern media. The readings and questions force students to reflect critically on issues and encourage them to explore their own media-consumption habits.... The chapters are well organised and user friendly, with the chapter on globalisation highly recommended. Introductions to media globalisation often fail to provide a succinct and clear overview for first-year students - this chapter cracks the problem with a pithy description of the basic concepts and debates, interlaced with illuminating case studies and illustrative examples... The strength of Eoin Devereux's text is that the examples are familiar and relevant to present-day students and his style does not patronise or talk down to them.... Clearly written, comprehensive, well organised and up to date... This is an excellent introductory text for media studies students' - Times Higher Education Praise for the first edition: `An interesting book to read, written in a simple and transparent style and interlaced with topical, up-to-date examples of media events' - Journal of Educational Media 'This is...a well-organized, well-informed, student-friendly textbook, ideal for first-year undergraduates as a kicking-off point into the field of media and communications research. It deserves to be widely taken up' - European Journal of Communication Understanding the Media introduces key theoretical issues in media analysis and encourages students to use case studies to examine their own personal media use and exposure. Devereux applies a model of media analysis that gives equal weight to the production, content and reception of media texts. A particular emphasis is placed on understanding the mass media in a social context, and readers are invited to engage with a variety of questions about the increasingly complex mediascape in which we live our everyday lives. Now thoroughly revised and expanded this Second Edition: " Includes an additional chapter which draws together the book's key themes " Contains new and revised case studies with expanded discussions on media audiences and fandom and 'blogging' " New and revised extracted readings in every chapter " In addition, the book is now accompanied by an ancillary website with resources for students as well as slides for tutorials/lectures. Each chapter contains concise summaries, exercises, extracts from experts in the field, model exam and essay questions, as well as directions for further reading and research. This practical dimension to Understanding the Media will ensure that the book appeals to both teachers and students of the media in the 21st Century.
Product Details :
Genre |
: Language Arts & Disciplines |
Author |
: Eoin Devereux |
Publisher |
: SAGE |
Release |
: 2007-07-25 |
File |
: 282 Pages |
ISBN-13 |
: 9781446239704 |
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BOOK EXCERPT:
This book includes theoretical approaches as well as a production section that focuses on basic techniques and introductory applications of media studies.
Product Details :
Genre |
: Language Arts & Disciplines |
Author |
: Pieter Jacobus Fourie |
Publisher |
: Juta and Company Ltd |
Release |
: 2001 |
File |
: 620 Pages |
ISBN-13 |
: 0702156566 |
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BOOK EXCERPT:
This book presents a landmark in-depth study of how mass media contributes to the making and remaking of male identity. It concludes that, unless addressed, the effects of negative discourse on the self-identity and self-esteem of men, are potentially devastating and that the longer-term and wider social implications will also be costly.
Product Details :
Genre |
: Social Science |
Author |
: J. Macnamara |
Publisher |
: Springer |
Release |
: 2006-08-11 |
File |
: 244 Pages |
ISBN-13 |
: 9780230625679 |
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BOOK EXCERPT:
First Published in 1995. Routledge is an imprint of Taylor & Francis, an informa company.
Product Details :
Genre |
: Business & Economics |
Author |
: William J. Gonzenbach |
Publisher |
: Psychology Press |
Release |
: 1996 |
File |
: 140 Pages |
ISBN-13 |
: 0805816895 |
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BOOK EXCERPT:
A Handbook of Media and Communication Research presents qualitative as well as quantitative approaches to the study of media and communication, integrating perspectives from both the social sciences and the humanities. Taking methodology as a strategic level of analysis that joins practical concerns with theoretical issues, the Handbook offers a comprehensive and in-depth review of the field and a set of guidelines for how to think about, plan, and carry out media and communication studies in different social and cultural contexts. The second edition has been thoroughly updated with reference to the development of the internet, mobile, and other digital media. Each chapter addresses shifting configurations of established media organizations, media discourses, and media users in networked practices of communication. The introduction and one further chapter probe changing conceptions on mass and interpersonal, online and offline communication – in research as in everyday life. Three new chapters have been added to exemplify different forms of research employing multiple methods to study multiple media in multiple contexts. List of contributors: Klaus Bruhn Jensen, Barrie Gunter, Rasmus Helles, Annette Hill, Stig Hjarvard, Peter Larsen, Amanda Lotz, Graham Murdock, Horace Newcomb, Paddy Scannell, Lynn Schofield Clark, Kim Christian Schrøder
Product Details :
Genre |
: Language Arts & Disciplines |
Author |
: Klaus Bruhn Jensen |
Publisher |
: Routledge |
Release |
: 2013-03-01 |
File |
: 615 Pages |
ISBN-13 |
: 9781136597640 |
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BOOK EXCERPT:
Focused on the mathematical foundations of social media analysis, Graph-Based Social Media Analysis provides a comprehensive introduction to the use of graph analysis in the study of social and digital media. It addresses an important scientific and technological challenge, namely the confluence of graph analysis and network theory with linear alge
Product Details :
Genre |
: Computers |
Author |
: Ioannis Pitas |
Publisher |
: CRC Press |
Release |
: 2016-04-19 |
File |
: 436 Pages |
ISBN-13 |
: 9781498719056 |
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BOOK EXCERPT:
Provoking an ethical reconsideration of what we do, or do not do, with excess data, this is a call to action for researchers and scholars to rethink how they conduct their research as the consequences of datafication grow ever more central to both our academic endeavours and our lives.
Product Details :
Genre |
: Language Arts & Disciplines |
Author |
: Natalie Ann Hendry |
Publisher |
: Emerald Group Publishing |
Release |
: 2024-11-08 |
File |
: 177 Pages |
ISBN-13 |
: 9781804559444 |