In this volume, experts from a variety of disciplines and perspectives trace the historical development of culture research in consumer psychology and examine the theoretical underpinnings that account for these findings and the current state of the field.

This book addresses the cross-cultural variations in the conceptions of face and facework from a multidisciplinary communication perspective. Facework represents one of the most important theoretical concepts available to us in contemporary communication literature as it encompasses a dynamic network of cross-cultural, social cognitive, affective, interpersonal, interactional, and identity issues. The book serves a dual purpose: to raise issues and to extend some of the current ideas in face and facework research in the cross-cultural and interpersonal communication settings, and to illuminate some specific directions for future research into the face and facework management process. Face and facework are presented in conjunction with phenomena such as politeness, request interaction, embarrassment, conflict, business negotiation, and international diplomacy.

The revised and updated edition of the book Modern Marketing caters to the needs of students of marketing to meet the current difficult situations of business. Nine new chapters have been added.

During the last fifteen years, existing models of linguistic politeness have generated a huge amount of empirical research. Using a wide range of data from real-life speech situations, this new introduction to politeness breaks away from the limitations of current models and argues that the proper object of study in politeness theory must be commonsense notions of what politeness and impoliteness are. From this, Watts argues, a more appropriate model, one based on Bourdieu's concept of social practice, is developed.

With the “discursive turn” has come a distrust – a complete rejection by some – of theories that seek deeper reasons for surface phenomena. Rong Chen argues that this distrust, with its accompanying overemphasis on specificity and fluidity of linguistic meaning and social values, is unwarranted and unhelpful. Drawing on insights from social theories and various strands of pragmatics, he proposes a motivation model of pragmatics (MMP), contending that language use can be adequately, coherently, and elegantly studied via the motivation behind it in its varied and dynamic contexts. The model, with its well-laid out components, is then applied to (im)politeness research, cross-cultural pragmatics, diachronic pragmatics, discourse and genre analysis, conversation analysis, identity construction, and the study of metaphor, sarcasm, parody, and lying. MMP is thus a framework aimed at accounting for fluidity with stable notions, specificity with general principles, and differences with similar underlying factors. As such, the book should appeal to students of pragmatics, (im)politeness, conversation analysis, sociolinguistics, applied linguistics, communication, sociology, and psychology.

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Exploring a largely uncharted territory of cultural history and linguistic ethnography, Understanding Historical (Im)Politeness offers in-depth analyses and perceptive interpretations of the conveyance of social-relational meaning in times (long) past and across historical cultures. A collection of essays from the pens of authoritative historical (pragma)-linguistics researchers, the volume examines the forms and functions of historical (im)politeness, varying from single utterances and act sequences to fully-fledged (im)polite speech encounters and genres, with a focus on their period- and culture-bound appraisal. What is more, the book sheds light on what is still very dimly seen: diachronic trends in ‘relational work’ and the cultural-societal factors behind patterns of sociopragmatic change. The volume reviews theoretical concepts, methods and analytical approaches to improve our present-day understanding of the historical understanding of relational practices of the distant as well as the more recent past. Since it includes newly established themes and positions and breaks new ground, this collection furthers considerably the field of historical (im)politeness research. This volume was originally published as a special issue of Journal of Historical Pragmatics 12:1/2 (2011).

Sales Promotion Is Rapidly Being Recognised As One Of The Most Dynamic Elements Of The Marketing Mix. In The Process It Is Attracting Increasingly Higher Percentages Of Marketing Budgets-Even Upto 50% In Some Cases. A Contemporary And Relevant Book On This Aspect Of Marketing, Successful Sales Promotion Is A Unique Compilation Of 26 Exciting Case Studies All Indian, Such As Horlicks, Nestle, British Airways, Pepsi, Thums-Up, Welcom Group, And Brooke Bond Amongst A Host Of Others. This Makes It The Only Book Of Its Kind That Deals Essentially With The Indian Environment.