In today’s modern world, it is essential for businesses to remain competitive and up to date on the latest technology that can support their processes. The use of the internet of things (IoT) in marketing, particularly in digital marketing, is an evolving field that requires further study to better understand its potential. Global Applications of the Internet of Things in Digital Marketing focuses on the applications of IoT in customizing content and developing a data-based marketing framework that helps marketers create different experiences in bridging the digital and physical world, develop a closer connection with the consumers, and provide highly contextual and tailored messages to consumers. Covering key topics such as brand image, social media, and website development, this premier reference source is ideal for business owners, managers, marketers, researchers, scholars, academicians, practitioners, instructors, and students.

The widespread availability of technologies has increased exponentially in recent years. This ubiquity has created more connectivity and seamless integration among technology devices. Emerging Trends and Applications of the Internet of Things is an essential reference publication featuring the latest scholarly research on the surge of connectivity between computing devices in modern society, as well as the benefits and challenges of this. Featuring extensive coverage on a broad range of topics such as cloud computing, spatial cognition, and ultrasonic sensing, this book is ideally designed for researchers, professionals, and academicians seeking current research on upcoming advances in the Internet of Things (IoT).

This books objective is to explore the concepts and applications related to Internet of Things with the vision to identify and address existing challenges. Additionally, the book provides future research directions in this domain, and explores the different applications of IoT and its associated technologies. Studies investigate applications for crowd sensing and sourcing, as well as smart applications to healthcare solutions, agriculture and intelligent disaster management. This book will appeal to students, practitioners, industry professionals and researchers working in the field of IoT and its integration with other technologies to develop comprehensive solutions to real-life problems

This book aims to provide relevant theoretical frameworks and the latest empirical research findings in Internet of Things (IoT) in Management Science and Operations Research. It starts with basic concept and present cases, applications, theory, and potential future. The contributed chapters to the book cover wide array of topics as space permits. Examples are from smart industry; city; transportation; home and smart devices. They present future applications, trends, and potential future of this new discipline. Specifically, this book provides an interface between the main disciplines of engineering/technology and the organizational, administrative, and planning capabilities of managing IoT. This book deals with the implementation of latest IoT research findings in practice at the global economy level, at networks and organizations, at teams and work groups and, finally, IoT at the level of players in the networked environments. This book is intended for professionals in the field of engineering, information science, mathematics, economics, and researchers who wish to develop new skills in IoT, or who employ the IoT discipline as part of their work. It will improve their understanding of the strategic role of IoT at various levels of the information and knowledge organization. The book is complemented by a second volume of the same editors with practical cases.

Provides comprehensive coverage of the current state of IoT, focusing on data processing infrastructure and techniques Written by experts in the field, this book addresses the IoT technology stack, from connectivity through data platforms to end-user case studies, and considers the tradeoffs between business needs and data security and privacy throughout. There is a particular emphasis on data processing technologies that enable the extraction of actionable insights from data to inform improved decision making. These include artificial intelligence techniques such as stream processing, deep learning and knowledge graphs, as well as data interoperability and the key aspects of privacy, security and trust. Additional aspects covered include: creating and supporting IoT ecosystems; edge computing; data mining of sensor datasets; and crowd-sourcing, amongst others. The book also presents several sections featuring use cases across a range of application areas such as smart energy, transportation, smart factories, and more. The book concludes with a chapter on key considerations when deploying IoT technologies in the enterprise, followed by a brief review of future research directions and challenges. The Internet of Things: From Data to Insight Provides a comprehensive overview of the Internet of Things technology stack with focus on data driven aspects from data modelling and processing to presentation for decision making Explains how IoT technology is applied in practice and the benefits being delivered. Acquaints readers that are new to the area with concepts, components, technologies, and verticals related to and enabled by IoT Gives IoT specialists a deeper insight into data and decision-making aspects as well as novel technologies and application areas Analyzes and presents important emerging technologies for the IoT arena Shows how different objects and devices can be connected to decision making processes at various levels of abstraction The Internet of Things: From Data to Insight will appeal to a wide audience, including IT and network specialists seeking a broad and complete understanding of IoT, CIOs and CIO teams, researchers in IoT and related fields, final year undergraduates, graduate students, post-graduates, and IT and science media professionals.

LEARN MORE ABOUT FOUNDATIONAL AND ADVANCED TOPICS IN INTERNET OF THINGS TECHNOLOGY WITH THIS ALL-IN-ONE GUIDE Enabling the Internet of Things: Fundamentals, Design, and Applications delivers a comprehensive starting point for anyone hoping to understand the fundamentals and design of Internet of Things (IoT) systems. The book's distinguished academics and authors offer readers an opportunity to understand IoT concepts via programming in an abstract way. Readers will learn about IoT fundamentals, hardware and software components, IoT protocol stacks, security, IoT applications and implementations, as well as the challenges, and potential solutions, that lie ahead. Readers will learn about the social aspects of IoT systems, as well as receive an introduction to the Blockly Programming Language, IoT Microcontrollers, IoT Microprocessors, systems on a chip and IoT Gateway Architecture. The book also provides implementation of simple code examples in Packet Tracer, increasing the usefulness and practicality of the book. Enabling the Internet of Things examines a wide variety of other essential topics, including: The fundamentals of IoT, including its evolution, distinctions, definitions, vision, enabling technologies, and building blocks An elaboration of the sensing principles of IoT and the essentials of wireless sensor networks A detailed examination of the IoT protocol stack for communications An analysis of the security challenges and threats faced by users of IoT devices, as well as the countermeasures that can be used to fight them, from the perception layer to the application layer Perfect as a supplementary text for undergraduate students taking computer science or electrical engineering courses, Enabling the Internet of Things also belongs on the bookshelves of industry professionals and researchers who regularly work with and on the Internet of Things and who seek a better understanding of its foundational and advanced topics.

This book explains IoT technology, its potential applications, the security and privacy aspects, the key necessities like governance, risk management, regulatory compliance needs, the philosophical aspects of this technology that are necessary to support an ethical, safe and secure digitally enhanced environment in which people can live smarter. It describes the inherent technology of IoT, the architectural components and the philosophy behind this emerging technology. Then it shows the various potential applications of the Internet of Things that can bring benefits to the human society. Finally, it discusses various necessities to provide a secured and trustworthy IoT service.

This volume introduces the key evolving applications of IoT in the medical field for patient care delivery through the usage of smart devices. It shows how IoT opens the door to a wealth of relevant healthcare information through real-time data analysis as well as testing, providing reliable and pragmatic data that yields enhanced solutions and discovery of previously undiscovered issues. This new volume discusses IoT devices that are deployed for enabling patient health tracking, various emergency issues, smart administration of patients, etc. It looks at the problems of cardiac analysis in e-healthcare, explores the employment of smart devices aimed for different patient issues, and examines the usage of Arduino kits where the data can be transferred to the cloud for internet-based uses. The volume also considers the roles of IoT in electroencephalography (EEG) and magnetic resonance imaging (MRI), which play significant roles in biomedical applications. This book also incorporates the use of IoT applications for smart wheelchairs, telemedicine, GPS positioning of heart patients, smart administration with drug tracking, and more.

"The Ultimate Modern Guide To The Internet Of Things" is a book that explores the world of IoT and its impact on our lives and businesses. This book covers the latest technological trends, such as digital transformation, artificial intelligence, and virtual reality, and how they drive businesses to become more competitive. It highlights how the Internet of Things is the frontier of the digital revolution, improving productivity, reducing costs, and bringing new products and services to consumers. The book provides insights into how IoT is changing the way we do business, work, and communicate with each other. It explains how IoT can lead to better inventory management, manufacturing processes, and delivery times in a smart factory. It also showcases real-life examples of IoT transforming industries like healthcare and hospitality with remote diagnosis and personalised guest experiences. This book is a comprehensive guide to understanding the inside out of IoT and everything relevant to it, from connecting devices to creating human value. It covers everything from the basics of digital transformation and artificial intelligence to the complex integration and security requirements for the full implementation of IoT. Whether you're a business owner or an IoT enthusiast, this book will take you on a journey to discover the potential of the Internet of Things and how it can shape our future.

This book is a compendium of various applications and current progress in a powerful technology known as the Internet of Things (IoT). IoT provides a system of interconnecting things such as vehicles, electrical equipment, agriculture devices, etc. Such items are allocated with the computing device so that they can use a network to transfer data to one another and automate their actions on certain events. Internet of Things: Applications for Sustainable Development will throw light on recent developments in the latest field and will be of great interest to know various application areas for sustainable development. This book mainly focuses on the current state of the art, including protocol design and low-cost sensor design, for the sustainable development of society using IoT. The sustainable development areas include climate, healthcare systems, electrical systems, and energy that can meet present and next-generation advancement using IoT. Sustainable development faces various issues, challenges, opportunities, and future enhancements with the latest technologies, hardware, and software. Features: A real-world problem-solving approach for diversified problems Potential contributors from industries/academia have been given the opportunity to publish their work Identification of various challenges in IoT for future contributions Diversified coverage of the book, including applications, securities, industrialization, automation, etc. IoT for the sustainable development areas This book will offer strong support as a reference book for students, practitioners, researchers, and scientific investigators worldwide, as well as anyone who wants to set up IoT-enabled industries. It provides pertinent industries with new ideas and innovations to visionaries.