This book offers a new unified approach to rhetoric, a means of persuading or influencing interlocutors. All the principal authors from Plato and Aristotle to contemporary theorists are integrated into Michel Meyer's 'problematological' conception of rhetoric, based on the primacy of questioning and answering in language and thought.

An unprecedented text explains how to analyze the role of rhetoric in organizations Integrating rhetorical theories and methods with principles of organizational communication, this pioneering text provides students with a step-by-step method for analyzing and critiquing examples of organizational rhetoric. The first half of the book offers an accessible introduction to rhetorical research, theory, and criticism and equips students for analyzing the messages of organizations in a variety of contexts. The second half focuses on needs in real-life organizational situations: to create and maintain identity; to manage messages about issues, risk, and crisis; and to communicate with those "inside" the organization. Contemporary examples and case studies (including a dispute over clean energy in Texas, efforts on the part of restaurant owners in New York to fight food labeling requirements, and a university′s announcement that it is building a "body farm") illustrate the importance of this area of study and provide opportunities for students to apply their emerging analytical and critical thinking skills. Key Features Grounds the explanation and critique of persuasive organizational messages in traditional and contemporary rhetorical literature Shows students how to critique the messages organizations use to create and maintain organizational power Demonstrates the importance of rhetoric to the success of the organization Uses case studies and accompanying worksheets to help students move through the process of analyzing sample situations and messages Covers image/impression management, issue management, crisis management, and other key facets of organizational rhetoric Includes models of the book′s method for analysis at the beginning of each chapter to help students visualize how each step fits into the larger system Intended Audience Organizational Rhetoric: Situations and Strategies is ideal for a wide range of courses at the upper-level undergraduate and master′s level, including Organizational Communication, Organizational Studies, Public Relations, and Rhetorical Studies. This first-of-its-kind textbook is also an essential addition to the libraries of Communication/Rhetoric and Business instructors.

Rhetorical scholarship has for decades relied solely on culture to explain persuasive behavior. While this focus allows for deep explorations of historical circumstance, it neglects the powerful effects of biology on rhetorical behavior – how our bodies and brains help shape and constrain rhetorical acts. Not only is the cultural model incomplete, but it tacitly endorses the fallacy of human exceptionalism. By introducing evolutionary biology into the study of rhetoric, this book serves as a model of a biocultural paradigm. Being mindful of biological and cultural influences allows for a deeper view of rhetoric, one that is aware of the ubiquity of persuasive behavior in nature. Human and nonhuman animals, and even some plants, persuade to survive - to live, love, and cooperate. That this broad spectrum of rhetorical behavior exists in the animal world demonstrates how much we can learn from evolutionary biology. By incorporating scholarship on animal signaling into the study of rhetoric, the author explores how communication has evolved, and how numerous different species of animals employ similar persuasive tactics in order to overcome similar problems. This cross-species study of rhetoric allows us to trace the origins of our own persuasive behaviors, providing us with a deeper history of rhetoric that transcends the written and the televised, and reveals the artifacts of our communicative past.

Rhetoric at the Non-Substantialistic Turn: The East-West Coin presents a unique theory of rhetoric that encompasses both Eastern and Western approaches. Based on the Field-Being philosophy founded by Lik Kuen Tong, this theory gives an account of the ontological foundations of both kinds of rhetoric. Beginning with an exposition of the nature of Field-Being rhetoric as Eastern and Western, this book presents chapters on Eastern and Western rhetoric over history as power, ethics, art, creativity, politics, and communication. It acknowledges the thinking of many philosophers and rhetoricians who have contributed to East-West comparative studies in both fields and argues that both understandings of rhetoric are necessary for global communication.

2 Thessalonians is one of the most enigmatic letters in the New Testament, primarily because of its repeated insistence on its authorship by Paul, coupled with its warnings against forgery of Pauline letters. Modern scholarship has made a number of advances in the study of this letter, but the question of the authorship and purpose remain quite open. Hughes gives a detailed investigation of Graeco-Roman rhetorical traditions and their relationship to letters, and develops a consensus model for the identification of the various conventional parts of rhetorical discourses. He then offers an interpretation of 2 Thessalonians according to these rhetorical traditions. Given the rhetoric thus identified in the letter, an innovative theory is developed against Paul's authorship of 2 Thessalonians. In his final chapters, he suggests ways in which the pseudo-Pauline letters of the New Testament witness to a multiplicity of Pauline theologies after the Apostle's death-a diverse and pluriform 'legacy of Paul'.

First Published in 1998. Routledge is an imprint of Taylor & Francis, an informa company.

The Age of Information has spawned a critical focus on human communication in a multimedia world, particularly on theories and practices of writing. With the worldwide web impacting increasingly on academic and business communication, the need has never been greater for advanced study in writing, communication, and critical thinking across all genres, sectors, and cultures. In recent decades, the definitions of 'new rhetoric' have expanded to encompass a variety of theories and movements, raising the question of how rhetoric is understood and employed in the twenty-first century. The essays collected here represent variations on these themes, with each attempting to answer the title?s deliberately provocative question, addressing particularly: -How the classical art of rhetoric is still relevant today; -How it is directly related to modern technologies and the new modes of communication they have generated; -How rhetorical practice is informing research methodologies and teaching and learning practices in the contemporary academy.

The authors of the original articles included in this book are profound thinkers in the field of rhetoric and philosophy in Europe. The articles constitute a groundbreaking critical analysis of rhetorical discourse in Europe from ancient to modern times. The topics the learned writers cover engage readers in worthy and lively conversations on European rhetoric, history, and philosophy. The writings offer practical benefits and enlightening revelations on the role of language, symbols, media, and communication in contemporary and historical Europe. The authors and their insightful accounts provide a basis for transforming the mind interested in European discourse from rhetorical naivete to sophistication and from rhetorical innocence to experience. These challenging narratives will cause readers to think of European rhetoric holistically rather than simplistically.

Concerned with both the nature and the practice of discourse, the eighteen essays collected here treat rhetoric as a dynamic enterprise of inquiry, exploration, and application, and in doing so reflect James L. Kinneavy’s firm belief in the vital relationship between theory and practice, his commitment to a spirit of accommodation and assimilation that promotes the development of ever more powerful theories and ever more useful practices. A thorough introduction provides the reader with clear summaries of the essays by leading-edge theorists, researchers, and teachers of writing and rhetoric. A "field context" for the ideas presented in this book is provided through the division of the various chapters into four major sections that focus on classical rhetoric and rhetorical theory in historical contexts; on dimensions of discourse theory, aspects of discourse communities, and the sorts of knowledge people access and use in producing written texts; on writing in school-related contexts; and on several dimensions of nonacademic writing. A fifth section contains a bibliographic survey and an appreciation of James Kinneavy’s work. The exceptional range of these essays makes A Rhetoric of Doing an ecumenical examination of the current state of mind in rhetoric and written communication, a survey and description of what discourse and those in the field of discourse are, in fact, doing.

Here, for the first time in one volume, are all the extant writings focusing on rhetoric that were composed before the fall of Rome. This unique anthology of primary texts in classical rhetoric contains the work of 24 ancient writers from Homer through St. Augustine, including Herodotus, Thucydides, Plato, Aristotle, Cicero, Quintilian, Tacitus, and Longinus. Along with many widely recognized translations, special features include the first English translations of works by Theon and Nicolaus, as well as new translations of two works by important sophists, Gorgias’ encomium on Helen and Alcidamas’ essay on composition. The writers are grouped chronologically into historical periods, allowing the reader to understand the scope and significance of rhetoric in antiquity. Introductions are included to each period, as well as to each writer, with writers’ biographies, major works, and salient features of excerpts.