This book provides a comprehensive understanding of rural marketing and management practices in India, with a focus on targeting rural consumers. It covers topics such as rural market segmentation, consumer behaviour, product development, pricing strategies, distribution channels, and promotional activities. The book also explores the challenges and opportunities associated with rural marketing and management, such as infrastructure issues, limited resources, cultural differences, and regulatory barriers. In addition, the author discusses case studies and real–world examples of successful rural marketing and management initiatives, including those of companies like Hindustan Unilever, ITC, and Mahindra & Mahindra. The book also offers practical insights and recommendations for marketers and managers who want to tap into the rural market and make their products and services more accessible to non-urban consumers. Overall, the aim of the book is to equip undergraduate and postgraduate students, academicians, marketers, managers, and entrepreneurs with the knowledge and tools they need to succeed in the challenging and dynamic environment of rural markets. HIGHLIGHTS OF THE BOOK • All important aspects of rural marketing and management from product development and consumer behaviour to trends, practices, challenges and government initiatives. • Case studies and real–life examples of successful rural marketing and management, emphasizing best practices and lessons learned from different industries and regions around the world. • Exclusive chapters on Rural Digital Marketing, E-commerce and Rural Entrepreneurship and Innovation. • Up-to-date data, graph/charts, diagrams for references and clear understanding. • Equips students and academicians, with the knowledge and tools they need to succeed in the challenging and dynamic environment of rural markets. TARGET AUDIENCE • MBA (Marketing) • PG Diploma in Rural Marketing/Development • B.Com/M.Com • B.Tech (Recently Introduced) For learning aids go to https://www.phindia.com/rural_marketing_and_management_gupta

The increasing demand for rural land and its natural resources is creating competition and conflicts. Many interested parties, including farmers, nature conservationists, rural residents and tourists, compete for the same space. Especially in densely populated areas, agriculture, recreation, urban and suburban growth and infrastructure development exert a constant pressure on rural areas. Because land is a finite resource, spatial policies which are formulated and implemented to increase the area allocated to one use imply a decrease in land available for other uses. As a result, at many locations, multi-purpose land use is becoming increasingly important. This notion of multi-purpose land use is reflected in the term 'multifunctionality'. This volume provides insights into viable strategies of sustainable management practices allowing multiple functions sustained by agriculture and natural resources in rural areas. It shows how the rural economy and policies can balance and cope with these competing demands and includes numerous case studies from Europe, North America and developing countries.

Role of rural women is a set of expectations held from her. What is expected from a rural woman and how well she fulfils them are the two inseparable questions to be analysed and understood in the study of roles? Role expectation and role performance of a rural woman has been of paramount importance in fulfilling the goals of economic oriented rural development programmes. Her role expectations have been studied to find out her role performance and role prediction in Farm and Home Management in this book.

Disasters take a toll on human lives and property resulting in losses in several ways to people and the country as a whole. The primary reason for the loss of lives is poor communication and delay in help arriving at the disaster scene. To save more lives, relief and salvage operations need to be activated in response to the disaster as soon as possible. The government, NGOs and several local agencies play critical roles in the effective management in terms of rehabilitation of the affected population. It is important to formulate risk reduction plans and implement them effectively. India has been traditionally vulnerable to natural disasters due to its unique geo-climatic conditions. Floods, droughts, cyclones, earthquakes and landslides are frequent phenomena. Disaster management occupies an important place in this country’s policy framework because, it is primarily the poor and the underprivileged who are the worst affected by these calamities/disasters.

This book is an indispensable guide for owners and managers of rural hotels seeking to maximize revenue and profitability. Focusing on revenue management, a crucial strategy in the hotel industry, the author details how to apply effective pricing techniques, inventory management and market analysis to attract diverse customer segments. The book addresses everything from dynamic and competitive pricing to using technology and data to predict demand and adjust supply. In addition, it explores how collaborating with local businesses and adopting sustainable practices can enhance the guest experience and increase profitability. This handbook is a valuable resource for any rural hotel looking to stand out in a highly competitive market.