Local/ Global Shakespeare and Advertising examines the local/ global and rhizomatic phenomenon of Shakespeare as advertised and Shakespeare as advertising. Starting from the importance and the awareness of advertising practices in the early modern period, the volume follows the evolution of the use of Shakespeare as a promotional catalyst up to the twenty-first century. The volume considers the pervasiveness of Shakespeare’s marketability in Anglophone and non-Anglophone cultures and its special engagement with creative and commercial industries. With its inter-and transdisciplinary perspective and its international scope, this book brings new insights into Shakespeare’s selling power, Shakespeare as the object of advertising and Shakespeare as part of the advertising vehicle, in relation to a range of crucial cultural, ideological and political issues.

"This volume of essays explores reading and writing in Shakespeare and his culture. Shakespeare as a worker and writer straddled a margin between an oral, customary world and a literate world of specializing professionals in a way that no subsequent writer ever could. With the 1623 Folio edition, Shakespeare completed the transformation from an active dramatist to an author of a book, collected by his friends and now available to readers."--BOOK JACKET.Title Summary field provided by Blackwell North America, Inc. All Rights Reserved

Analyzes all of Shakespeare's sonnets in terms of their poetic structure, semantics, and use of sounds and images.

Providing an alphabetical listing of sexual language and locution in 16th and 17th-century English, this book draws especially on the more immediate literary modes: the theatre, broadside ballads, newsbooks and pamphlets. The aim is to assist the reader of Shakespearean and Stuart literature to identify metaphors and elucidate meanings; and more broadly, to chart, through illustrative quotation, shifting and recurrent linguistic patterns. Linguistic habit is closely bound up with the ideas and assumptions of a period, and the figurative language of sexuality across this period is highly illuminating of socio-cultural change as well as linguistic development. Thus the entries offer as much to those concerned with social history and the history of ideas as to the reader of Shakespeare or Dryden.

"I love you according to my bond," says Cordelia to her father in King Lear. As the play turns out, Cordelia proves to be an exemplary and loving daughter. A bond is both a legal or financial obligation, and a connection of mutual love. How are these things connected? In As You Like It, Shakespeare describes marriage as a "blessed bond of board and bed": the emotional, religious, and sexual sides of marriage cannot be detached from its status as a legal and economic contract. These examples are the pith of Frederick Turner's fascinating new book. Based on the proven maxim that "money makes the world go round," this engaging study draws from Shakespeare's texts to present a lexicon of common words, as well as a variety of familiar familial and cultural situations, in an economic context. Making constant recourse to well-known material from Shakespeare's plays, Turner demonstrates that the terms of money and value permeate our minds and lives even in our most mundane moments. His book offers a new, humane, evolutionary economics that fully expresses the moral, spiritual, and aesthetic relationships among persons, and between humans and nature. Playful and incisive, Turner's book offers a way to engage the wisdom of Shakespeare in everyday life in a trenchant prose that is accessible to lovers of Shakespeare at all levels.

In this book, Stone effects a return to gender, after many years of neglect by Twenty-First-Century critics, via a methodology of close reading that foregrounds moments of sexual decentering and disequilibrium within the text and in the interstices of the dialogue between Shakespeare and his critics. Issues addressed range from the cross dressing of Viola and Imogen to the cross gartering of Malvolio, the sound of "un" and the uncanny lyric narcissism of Richard II, Hamlet’s misogyny, androgyny, and the poison of marital/political "union," Othello’s fears of impotence, rumors of Antony’s emasculation versus the militant yet nurturing triumphalism of Cleopatra’s suicide, and Posthumus’s hysterical reaction to the "woman’s part" in himself and his compensatory fantasies of parthenogenesis. Stone unpacks ideologically powerful but unsustainable male claims to self-identity and sameness, set over against man’s type-gendering of women as the origin of divisive sexual difference, discord, and the dissolution of marriage. Men who blame women for the difference that divides and weakens their sense of unity and sameness to oneself are unconscious that the uncanny feminine is not outside the masculine, its reassuring canny opposite; it is inside the masculine, its uncanny difference from itself.

In a major reassessment of Shakespeare's dominant dramatic genre, Paola Pugliatti explores the historiographical quality of Shakespeare's histories. Her main assumption is that Shakespeare's staging of English history helped to shape a new historiography. In particular, multi-perspectivism in the treatment of political issues produced a problem-oriented kind of historical perspective. This exploited the opportunities offered by the theatrical medium, and inaugurated a drama which portrayed history as a critical outlook on a world of problems and retrospective possibilities, rather than as unconditional belief in, or even worship of, a world of facts.

This is the first book of its kind to provide an in-depth examination of how the greatest playwright in the English language employed not only psychological brutality but also physical violence throughout his works. My Cue to Fight is the first book of its kind to provide an in-depth examination of how the greatest playwright in the English language employed not only psychological brutality but also physical violence throughout his works. Written ideally for theatrical stage directors, fight directors, intimacy consultants, and actors as a technical scene-by-scene breakdown in staging combat during production of these plays, this publication is also for Shakespeare enthusiasts who want to learn more about the blood, sweat, and viscera hidden just underneath the poetry. A writer utilizes violence, like song or dance, in moments where the story requires more than just words. But addressing how the violence will be staged tends either to be neglected or utterly gratuitous, both of which serve to separate the audience from the story and kill the whole venture. The answer rests in approaching violence the same way we do scenework. The plays of William Shakespeare seek to engage audiences with all of the characters’ blood, tears, sweat, and guts. These works are not flowery poems meant to be mumbled in a classroom, or histrionically declaimed in frilly costumes. There is nothing light and fluffy about 'rape' and 'murder’s rages', or 'carving' someone as a dish fit for the gods, or fighting till from one’s bones one’s 'flesh be hacked'. Making matters more complicated is the ambiguity and sometimes even complete lack of stage directions. Modern texts typically possess clear directions whenever violence is to occur in the action, but playscripts were quite different four centuries ago. Such denotations were both rare and inconsistent in Elizabethan and Jacobean printings. The potential violence we will examine is not appropriate for all productions or scene partners. We’re here to question and inspire rather than provide catch-all solutions. Actors, directors, fight directors, and intimacy consultants must work together to find the most effective way for their production to communicate the playwright’s story to the audience.

An in-depth exploration, through his plays and poems, of thephilosophy of Shakespeare as a great poet, a great dramatist and a"great mind". Written by a leading Shakespearean scholar Discusses an array of topics, including sex and gender,politics and political theory, writing and acting, religiouscontroversy and issues of faith, skepticism and misanthropy, andclosure Explores Shakespeare as a great poet, a great dramatist and a"great mind"