How does the media influence society? How do media representations of South Asians, as racial and ethnic minorities, perpetuate stereotypes about this group? How do advancements in visual media, from creative storytelling to streaming technology, inform changing dynamics of all non-white media representations in the 21st century? Analyzing audience perceptions of South Asian characters from The Simpsons, Slumdog Millionaire, Harold and Kumar, The Office, Parks and Recreation, The Big Bang Theory, Outsourced, and many others, Bhoomi K. Thakore argues for the importance of understanding these representations as they influence the positioning of South Asians into the 21st century U.S. racial hierarchy. On one hand, increased acceptance of this group into the entertainment fold has informed audience perceptions of these characters as “just like everyone else.” However, these images remain secondary on the U.S. Screen, and are limited in their ability to break out of traditional stereotypes. As a result, a normative and assimilated white American identity is privileged both on the Screen, and in our increasingly multicultural society.

This intriguing book applies Critical Discourse Analysis to a range of South Asian women’s lifestyle magazines, exposing the disconnection between the magazines’ representations of South Asian women and the lived realities of the target audience. The author challenges the notion that discourses of freedom and choice employed by women’s magazines are emancipatory, demonstrating instead that the version of feminism on offer is a commodified form which accords with the commercial aims of the publications. McLoughlin demonstrates that whilst British magazines present women in the East as the exotic and culturally superior ‘Other’, women in India are encouraged to emulate Western women to signify their engagement with globalization and modernity. She uses data from focus groups carried out in both countries to illustrate the interpretive frameworks and multivocality of participants’ attitudes, experiences and beliefs. This thought-provoking book will appeal to students and researchers of Language and Linguistics, Women’s Studies, Anthropology, Sociology, Media, Communications and Cultural Studies.

This book uses everyday consumption as a lens to analyze how South Asian Muslim American women negotiate racial, religious, gendered, classed, and often political identities. In particular, Ternikar examines the use of food and clothing as well as social media accounts among this important immigrant population, offering new insight that goes beyond examining Muslim American women through the lens of hijab. This timely and nuanced interdisciplinary study draws on both sociology of consumption theory and intersectional feminism and will be valuable for courses in gender and women’s studies, sociology of consumption, and women and religion.

This book offers an in-depth look at the ways in which technology, travel, and globalization have altered traditional patterns of immigration for South Asians who live and work in the United States, and explains how their popular cultural practices and aesthetic desires are fulfilled. They are presented as the twenty-first century’s “new cosmopolitans”: flexible enough to adjust to globalization’s economic, political, and cultural imperatives. They are thus uniquely adaptable to the mainstream cultures of the United States, but also vulnerable in a period when nationalism and security have become tools to maintain traditional power relations in a changing world.

When South Asians immigrated to the United States in great numbers in the 1970s, they were passionately driven to achieve economic stability and socialize the next generation to retain the traditions of their home culture. During these years, the immigrant community went to great lengths to project an impeccable public image by denying the existence of social problems such as domestic violence, sexual assault, child sexual abuse, mental illness, racism, and intergenerational conflict. It was not until recently that activist groups have worked to bring these issues out into the open. In Body Evidence, more than twenty scholars and public health professionals uncover the unique challenges faced by victims of violence in intimate spaces . . . within families, communities and trusted relationships in South Asian American communities. Topics include cultural obsession with women's chastity and virginity; the continued silence surrounding intimate violence among women who identify themselves as lesbian, bisexual, or transgender; the consequences of refusing marriage proposals or failing to meet dowry demands; and, ultimately, the ways in which the United States courts often confuse and exacerbate the plights of these women.

Sex, Desire, and Taboo in South Asia: Religion, Culture of Ability, and Patriarchy explores the intersection of religion, culture of ability, and patriarchy in relation to sex, desire, and taboo. Divided into six chapters, this book utilizes Western theorists such as Foucault and Freud in conjunction with Spivak’s theory of the subaltern to establish a theoretical context on sexuality. Through this lens, Acharya evaluates the intersection between religion, patriarchy, and gender and their impact on the perception of sex and desire as a taboo within a South Asian context. The book also examines how individuals contend with their sexual desires, using literature and social media to display the stark difference between the cultural promotion of antisexualism and existing ancient texts on the art of erotica, such as the Kamasutra. In doing so, Sex, Desire, and Taboo in South Asia expands on Eurocentric notions of sexuality and addresses the conditions of the subaltern to explore the complex dynamics of sex in South Asia.

Body Image and the Asian Experience: Asians, Asian Americans, and Asian Diasporas Across the Globe discusses the lack of knowledge and misinformation about body image for people of Asian descent, including Asian nationals dwelling in Asia and those in the diaspora (Asian Americans, Asian immigrants in the UK, Australia, etc.). The first section reviews the past and current theories of body image, specifically for people of Asian descent. The next section presents the current research on body image an Asian Americans and Asians around the globe, including specific demographic and social identity groups. The last section examines practical implications in the aspects of mental health, interpersonal and social relationships, and identify development as informed by body image issues. - Examines body image of individuals of Asian descent from existing major theories of body image - Identifies factors critical for understanding body image issues among sexual and gender minority males of Asian descent - Reviews concerns related to body image, including mental health, relationships with others, and sense of self

With 600 signed, alphabetically organized articles covering the entirety of folklore in South Asia, this new resource includes countries and regions, ethnic groups, religious concepts and practices, artistic genres, holidays and traditions, and many other concepts. A preface introduces the material, while a comprehensive index, cross-references, and black and white illustrations round out the work. The focus on south Asia includes Afghanistan, Bangladesh, India, Pakistan, and Sri Lanka, with short survey articles on Tibet, Bhutan, Sikkim, and various diaspora communities. This unique reference will be invaluable for collections serving students, scholars, and the general public.

This valuable resource explores the important role which the minority traditions play in the religious life of the subcontinent.

South Asian writers reference Latin American literature to identify against the Anglophone globe, even as they circulate within it.