This comprehensive learning guide reinforces the major topics in each chapter through the use of the following study tools: chapter summaries, vocabulary-building exercises, true-false and multiple choice questions, and critical thinking activities. In addition, crossword puzzles using key terms from each chapter help reinforce the definitions of marketing terminology.

With consolidated coverage of the principles of marketing, Effective Marketing stands out for its ease of reading and useful presentation of the marketplace as a dynamic interplay of relationships. Mirroring the features of the comprehensive text, this edition appeals to instructors who seek a concise, strategic focus with integrated coverage of technology. Thorough treatment of e-commerce, emerging markets, new technologies, and hot marketing trends is provided. Concepts and topics are carefully discussed to helping readers adapt to and strategically plan for changes in the marketing environment.

This volume presents the most comprehensive international discussion yet on the role of markets in higher education. It considers both the political and economic implications of the rising trend towards introducing market elements in higher education. The book draws together leading international scholars in higher education to explore different theoretical perspectives and present new empirical evidence on market mechanisms in higher education in several Western countries.

E-learning has assumed a significant role in the educational sector in both face-to-face learning and distance learning forms. Universities all over the globe have adopted e-learning methodology, or are planning to implement it in the near future. Cases on Global E-Learning Practices: Successes and Pitfalls looks into global practices of e-learning, examining the successes and failures of e-learning professionals. It provides a judicious mix of practical experiences and research in the form of case studies. Written by experts from all over the globe, this book shows how to design instructional strategies for e-learning, illustrates the application of e-learning with case studies, and reviews the potential of e-learning in education and training. Cases on Global E-Learning Practices: Successes and Pitfalls gives an understanding of the practical implementation of e-learning technologies, including what to do and what to avoid.

An innovative feature of this book is its econocentric structure, focusing on digital designs. From the outset, econocentrism is assumed to be a core engine of capitalism, like money. The new coronavirus pandemic has changed lifestyles worldwide, which are unlikely ever to return in their original form. This great transformation will change the nature of the socio-economic system itself and will be centered on digital designs. At present, money already is beginning to undergo a major revolution in that sense. Many books dealing with digital designs and innovations have been published, but few if any of them focus on monetary and analytical methods in the way that this present volume does.The book then contains 6 parts: Evolution of money and thinking complexities in the AI era; Goods market and the future of labor market; Computational social approaches to social dilemmas, smart city, cryptocurrencies; Artificial market experiments; The randomness and high frequencies in financial data; Other trading strategy issues and the effects of AI usage. These issues may be indispensable subjects in our age. Study these subject, and have a step forward to the future society!

Proceedings of the 15th European Conference on e- Learning (ECEL 2016)

Taking the students’ perspective, Education Policy Outlook 2018: Putting Student Learning at the Centre analyses the evolution of key education priorities and key education policies in 43 education systems. It compares more recent developments in education policy ecosystems (mainly between 2015 ...

Introduces students to marketing through a managerial/strategic focus while addressing current AACSB guidelines regarding issues such as multiculturalism, ethics, quality, the environment and internationalism. Organization presents global marketing, basic marketing strategy and ethical/societal issues early, focusing on how these factors impact a firm's attempts to gain a competitive advantage. These topics are then integrated throughout the text. New chapters have been added on the micro and macroenvironment and on sales promotion and public relations. The text covers all hot marketing topics such as the internet, database marketing, mass customization, and more. Focus on Relationship Marketing boxes have been added to each chapter. A state-of-the-art supplement package provides extensive teaching support and real-world examples.