Written in a clear, non-technical manner, Introduction to Video Production focuses on the fundamental principles of video production and the technologies used in production. This book discusses video aesthetics, technologies, and production practice in a clear and concise manner. It also emphasizes the importance of teamwork and planning in the production process. Chapters are clearly organized and heavily illustrated, with key terms identified in boldface. With Introduction to Video Production, readers will learn not only how the technology works, but how to work with the technology and with each other.

Uniting industry experience with academic expertise, the authors combine marketing communications and advertising with the branding perspective, providing students with a practical planning system and a seven-step approach to creating a comprehensive marketing plan. The new SAGE Marketing Communications textbook is a contemporary evolution of the well-known Rossiter and Percy Advertising and Promotion Management textbook, which at its peak was adopted by six of the top 10 U.S. business schools – Stanford, Wharton, Columbia, Berkeley, UCLA, and Northwestern – as well as by the London Business School, Oxford’s Said Business School, and by most of the top business schools in Europe such as Erasmus University Rotterdam, INSEAD, and the Stockholm School of Economics. Key features include: An author analytical approach with checklist frameworks in chapters, providing students with a systematic guide to doing marketing communications. A managerial perspective, helping students to become a marketing manager and study as though they are in the role. Coverage of key new marketing communications topics such as branding and social media. In each of the end-of-chapter questions there are mini-cases that involve real brands, and the numerous examples throughout the text refer to globally known brands such as Gillette, Mercedes, Revlon, and Toyota. The book is supported by online instructor resources, including PowerPoint slides and teaching outlines for each chapter, multiple choice exam questions and answers, team project templates, true and false quizzes and answers, and an instructor manual. Suitable for Marketing Communications and Advertising & Promotion modules at UG and PG levels.

A complete reference on CCTV technology Gives practical advice on the proper uses of CCTV to best protect against crime Contains more than 100 photos of the most modern equipment available.

The Research Topic aims to highlight research on the processing of words, sentences and discourses across languages. Articles representing processing in a wide variety of human languages will be featured. Efforts will be made to have articles, representing as many language families as possible. The methodology used to investigate language processing is open. Manuscripts may report studies involving monolinguals or individuals knowing more than one language. Research addressing the extent to which all human languages are processed similarly are welcomed as are studies investigating the extent to which the different types of linguistic knowledge are stored differently in memory.

This popular book introduces readers to the operations underlying video production. It provides thorough coverage of the theory readers need to know, balancing complexity with practical "how-to" information about detailed subjects, and it does so in a concise, conversational style. The authors have incorporated the major changes that have occurred in recent years; further increased the emphasis on digital, non-linear video production; updated and expanded information on mobile technologies; and added more than 25 new or updated figures. The subtitle remains "disciplines and techniques" because the book's focus continues to be on the fact that students need those foundations in order to be successful in video production, no matter where they may end up. Its affordable, student-friendly price, companion website, and print book and ebook options add to this book's practical nature.

This book is the first systematic study of the causes and consequences of legislative party switching in the US. It provides a sophisticated analysis combining quantitative data from Congress and state legislatures with elite interviews with switchers, non-switchers, and a party leader, including a 'real time' look into the decision.

From the editors of Videomaker Magazine comes this new edition that you have been waiting for. The Videomaker Guide Digital Video, fourth edition, provides information on all of the latest cutting edge tools and techniques necessary to help you shoot and edit video like the pro's. Learn about equipment, lighting, editing, audio, high definition, and all aspects of video from the leading experts on videography!

Uncle Sam's Locomotives looks at these magnificent locomotives and discusses how and why the designs were chosen, how they related to existing designs, what standardization entailed, and how each performed.".

The book examines the current state of hybrid rail vehicles, hybrid locomotives and trains. The authors provide both theoretical and practical perspective on hybrid rail vehicles with energy storage and give recommendations about the components that should be used in different types of modern hybrid vehicles.