Using extensive research and interviews with many of the surviving Technicolor technicians, the history of dye printing and the events leading to its demise are fully covered. (The Beijing Film Laboratory is the only facility currently using the process.) Included are diagrams of how the process worked and an extensive listing of U.S. feature films printed with it.

Like Dorothy waking up over the rainbow in the Land of Oz, Hollywood discovered a vivid new world of color in the 1930s. The introduction of three-color Technicolor technology in 1932 gave filmmakers a powerful tool with which to guide viewers' attention, punctuate turning points, and express emotional subtext. Although many producers and filmmakers initially resisted the use of color, Technicolor designers, led by the legendary Natalie Kalmus, developed an aesthetic that complemented the classical Hollywood filmmaking style while still offering innovative novelty. By the end of the 1930s, color in film was thoroughly harnessed to narrative, and it became elegantly expressive without threatening the coherence of the film's imaginary world. Harnessing the Technicolor Rainbow is the first scholarly history of Technicolor aesthetics and technology, as well as a thoroughgoing analysis of how color works in film. Scott Higgins draws on extensive primary research and close analysis of well-known movies, including Becky Sharp, A Star Is Born, Adventures of Robin Hood, and Gone with the Wind, to show how the Technicolor films of the 1930s forged enduring conventions for handling color in popular cinema. He argues that filmmakers and designers rapidly worked through a series of stylistic modes based on the demonstration, restraint, and integration of color—and shows how the color conventions developed in the 1930s have continued to influence filmmaking to the present day. Higgins also formulates a new vocabulary and a method of analysis for capturing the often-elusive functions and effects of color that, in turn, open new avenues for the study of film form and lay a foundation for new work on color in cinema.

In a 2011 State of the City Address, the mayor of pastor and author Mark Hearn's city said there were fifty-seven languages spoken at the local high school. Hearn left asking himself, How should our church respond? This question led to a movement that brought First Baptist Duluth to reflecting its surrounding community. This journey was captured in Pastor Hearn’s first book, Technicolor: Inspiring Your Church to Embrace Multicultural Ministry Now, nearly five years after Technicolor, members of his congregation discuss the joys, struggles, and triumphs of being a part of a multi-ethnic church- providing a glimpse of the nature of a church that reflects its community.

Best known for her appearances in the six Technicolor "Neverland" movies, Maria Montez is a film icon. Growing up as one of ten children in the Dominican Republic, her rise as a film star in the United States seemed unlikely. In 1939, Montez set off on her own to New York City to fulfill her aspirations of movie stardom. Despite having no substantial acting experience, Montez managed to sign with major agent Louis Schurr who helped her secure a contract with Universal Studios before she moved out to Hollywood. Following her arrival in Los Angeles, Montez began cultivating the larger-than-life persona for which she is known. Her beauty, personality, and series of publicity antics, including dramatic restaurant entrances, endeared her to the press. She even created her own fan club—The Montez for Stardom Club. Her ambitious self-promotion bolstered the success she found with her first big lead in Arabian Nights, released in 1943. From then on, the studio referred to her as "The Queen of Technicolor." Author Tom Zimmerman puts Montez's life in historical context, including her role as a cultural icon and a living representation of the United States' Good Neighbor Policy with Latin American countries. With her thick Dominican accent, Montez struggled to make herself intelligible to an American audience. However, unlike some of her Latin contemporaries, she did not present a caricature of her culture or use her accent for comedic purposes, giving her credibility with a Latin American audience. Zimmerman skillfully recounts the story of Montez's fiery ambition and her ascent to Hollywood fame, giving her the opportunity to live on in public memory.

It's hard to imagine the film The Wizard of Oz without the "yellow" brick road or the "ruby" slippers. The memorable and distinctive use of color was made possible by a new technology called Technicolor. The vibrant colors showed that Oz was a very different place from Dorothy's home in Kansas. Learn the technology behind Technicolor along with the history of film with this high-interest informational text! Created in collaboration with the Smithsonian Institution, this Smithsonian Informational Text builds reading skills while engaging students' curiosity about STEAM topics through real-world examples. Packed with factoids and informative sidebars, it features a hands-on STEAM challenge that is perfect for use in a makerspace and teaches students every step of the engineering design process. Make STEAM career connections with career advice from actual Smithsonian employees working in STEAM fields. Discover engineering innovations that solve real-world problems with content that touches on all aspects of STEAM: Science, Technology, Engineering, the Arts, and Math!

The Wizard of Oz wasn't the first movie to use color. But it used color in a way that makes it hard to imagine the film without it. The Yellow Brick Road, the Emerald City, and Dorothy's iconic ruby slippers were made possible by a new technology called Technicolor. Learn about the history of Technicolor in film with this high-interest book! Created in collaboration with the Smithsonian Institution, this book builds students' literacy skills while fostering curiosity, creativity, and innovation. The hands-on STEAM challenge is ideal for makerspace activities, and guides students through every stage of the engineering design process. This book features: Real-world examples provide insight into how the engineering design process is used to solve real-world problems; Content that highlights every component of STEAM: science, technology, engineering, art, and math; Career advice from Smithsonian employees working in STEAM fields; Dynamic images and text features enhance the reading experience and build visual literacy. This 6-Pack includes six copies of this title and a lesson plan that specifically supports guided reading instruction.

The use of Technicolor revolutionized the movie industry. Learn the technology behind Technicolor with this 6-Pack that features a hands-on STEAM activity and uses real-world examples to teach how the engineering design process is used to solve problems.

Poetry is the most expressive of the various forms of the written language. It allows one to describe events, experiences, people and emotions in an imaginative manner. The poems in this anthology illustrate the writer’s belief that the natural world and the emotions of the individual are interconnected. That the rhythm and imagination within the mind of the individual is inherent within the forces, the beauty of the physical world. The author believes that poetry, expressed in simplistic words can lift the heart, cause old romances to live again and transpose oneself into the natural world as a participant, not just an observer.

In "Inglorious Technicolour," an old art teacher uses his connections to help a talented boy. "Death to Mr. Moody" is about a hated teacher whose pupils try to kill him. "The Jonah Lie" is a large-scale youth theatre play.