"When the first University of Denver Publishing Institute came to a dose in August 1976, all of us involved in its launching knew that we had a real success on our hands. And we knew it was due in great measure to an outstanding faculty of more than forty top publishing executives who had come to Denver during those four weeks to teach our students. How regrettable, it seemed, that their knowledge and expertise were available only to the eighty students handpicked for that first class. Fred Praeger, publisher of Westview Press, suggested a solution. ""Do a book,"" he invited, ""and let Westview publish the curriculum for others to share."""

The Business Book clearly and simply explains all of the key theories that have shaped the world of business, management, and commerce. Using easy-to-follow graphics and artworks, succinct quotations, and thoroughly accessible text, The Business Book introduces the would-be entrepreneur and general reader alike to the work of great commercial thinkers, leaders, and gurus. The Business Book includes: - Almost 100 quotations from the great business thinkers and gurus - Information on every facet of business management, including alternative business models, with real life examples from the marketplace - A structure that takes the reader through every stage of business strategy, from start-up to delivering the goods The clear and concise summaries, graphics, and quotations in The Business Book will help even the complete novice understand the key ideas behind business success.

One of the most comprehensive guides currently on the market, MASTERING THE BUSINESS OF WRITING is an insider's guide to the business of being a professional writer. All aspects of the publishing industry are explained, both for the aspiring author and the established writer wishing to jump start a professional career. This guide includes everything you need to know about publishers, agents, and the track to success, including: What agents do and how they develop relationships within the publishing industry that can be beneficial to your career; the best way to formulate a book proposal that sells; what publishers are really looking for in a book—and what they aren't; understanding technicalities of advances, contracts, multibook deals and subsidiary rights; the significance of sales conferences and bookstore chains; essential manners and protocols for establishing positive relations with your agent, editor and publisher, legal issues, copyright, and much, much more....

Behind the glitter of Hollywood lies a high-powered, multibillion-dollar business whose workings are known only to industry insiders.InThe Movie Business Book,forty of Hollywood's most celebrated producers, directors, screenwriters, agents, lawyers, marketers, distributors, exhibitors, and deal makers reveal the secrets of their trade in personal accounts that are both highly informative and wonderfully entertaining.This new edition -- fully revised and updated for the movie industry of the '90s -- includes such unique perspectives as David Puttnam on producers, Sydney Pollack on directors, Henry Jaglom on independent filmmaking, Mike Medavoy on studio management, Richard Childs on home video, Martin Polon on new technology, and thirty-four more.

Shoshaman takes us inside Japan's integrated trading companies to explore the daily lives of the shoshamen, the high-powered pro-fessionals who make them work.

In spite of the popularity she enjoyed during her lifetime, Charlotte Riddell (1832-1906) has received little attention from scholars. Silvana Colella makes a strong case for the relevance of Riddell's novels as narrative experiments that shed new light on the troubled experience of Victorian capitalism. Drawing on her impressive knowledge of commerce and finance, Riddell produced several novels that narrate the fate of individuals - manufacturers, accountants, entrepreneurs, City men and their female companions - who pursue the liberal dream of self-determination in the unstable world of London business. Colella situates novels such as Too Much Alone, George Geith, The Race for Wealth, Austin Friars and The Senior Partner in the broader cultural context, examining business manuals, commercial biographies, and essays to highlight Victorian constructions of the business ideal and the changing cultural status of the City of London. Combining historicist and formalist readings, Colella charts the progression of Riddell's imaginative commitment to the business world, focusing on the author's gendered awareness of the promises and disenchantments associated with the changing dynamics of capitalist modernisation. Her book enriches our understanding of Victorian business culture, the literary history of capitalism, and the intersections of gender, genre and economics.

Business is woven into the very fabric of American life, yet rarely surfaces in the nation's literary history. Even in novels about business, it proves an elusive motif that fails to mirror actual business organizations. This book argues that literary representations of business remain ineffable because business serves potential aesthetic functions, subtly yet meaningfully impacting readers. Exploring the complex representation of business in realist, naturalist and modernist works, Erhan Simsek reveals these functions by analyzing how the motif intertwines with social developments, literary movements and author biographies. He thus illuminates the motif itself while highlighting the utility of a focus on the changing functions of literature.

Witnessing the end of a war that nearly terminated the nation, the abolition of racial slavery and rise of legal segregation, the rise of Modernism and Hollywood, the closing of the frontier and two World Wars, the literary historical period represented in this volume constitutes the crucible of American literary history. Here, 35 essays by top researchers in the field detail how considerations of race and citizenship; immigration and assimilation; gender and sexuality; nationalism and empire; all reverberate throughout novels written in the United States between 1870 and 1940. Contributors discuss the professionalization of literary production after the Civil War alongside legal and political debates over segregation and citizenship; while chapters on journalism, geography, religion, and immigration offer discussions on everything from the lasting role of literary realism in American fiction to the Spanish-American War's effect on developing theories of aesthetics and popular culture. The volume offers thorough coverage of the emergence of serial fiction, children's fiction, crime and detective fiction, science fiction, and even cinema and comics, as new media and artistic revolutions like the Harlem Renaissance helped usher in the new international aesthetic movement of Modernism. The final chapters in the volume explore the relationship of the novel to the emergence of "American literature" as a category in the academy, in public criticism and journalism, and in mass culture.

The Everything Start Your Own Business Book, 2nd Edition has everything you need to start your own business-and keep it running in the black. Completely updated and expertly revised by successful businesswoman Judith B. Harrington, this one-stop resource contains new information on: Online business strategy Critical professional associations and organizations Regulatory pitfalls Competitive concepts such as leased employees Being your own boss, head cook, and bottle washer isn't easy-one in three new businesses fail the first year. With this straightforward, no-nonsense reference book, you can make sure your business succeeds. Whether you need help formulating a business plan, finding financing, or running the business once it's off the ground, you'll find it all in The Everything Start Your Own Business Book, 2nd Edition.

Profitability is not a stand-alone aspect of a business organization. It is inextricably linked with Costs. But Profits and costs requires a facilitating culture. A companyÕs culture can have a significant impact on financial performance. Companies with adaptive cultures emphasized by key managerial constituenciesÑcustomers, stockholders, and employeesÑrealized, revenue, stock price & net income increases. Such cultural experiences are best applied when organizations seek to push employee contribution ahead of other factors that influences business performance. Maintain a transparent, strategic focus and alignment so that employees know how they are contributing to the results, & where employees come on par with customers when fulfillment of need is concerned.