Book & CD-ROM. This is the most thorough, concise, and easy-to-follow event planning book available. From the initial concept of the event to ongoing management, this book provides techniques to increase your chances of success and systems to avoid many common mistakes. It shows you dozens of ways to save time and money and introduces you to every facet of the planning process. This ultimate guidebook equips readers with new ideas, support, and creative problem-solving skills. The chapters follow the dynamics of the actual event planning process and are supported by extensive checklists and timelines. As readers undertake the complexities of daily responsibilities and tasks, the guide inspires efficiency and confidence and makes it possible to stay on track. This revised 2nd edition includes information on timely practices such as planning environmentally friendly parties, using technology applications and gadgets to orchestrate a modern event, and generating enthusiasm for your events using social media and social networking. The companion CD-ROM included with the book contains helpful checklists, worksheets, and contracts and agreements to help you co-ordinate an organised event. On the CD-ROM, you will find sample speaker agreements, timelines for planning your event, status reports, budget sheets, site selection checklists, and much more.

Take Control of Your Destiny! Bottom line: You want to get published. You want to control the future of your manuscript and your writing career. Best-selling author Marilyn Ross and publishing expert Sue Collier show you how to make your own success - whether you're a published author, entrepreneur, corporation, professional, or absolute newcomer to writing. In this expanded and completely revised 5th edition of the "bible" of self-publishing (over 100,000 copies sold), they empower you to publish your own work with minimal risk and maximum profits. You'll find: • Complete step-by-step guidance on publishing and marketing a book • Ways to leverage social media marketing to build your platform and make yourself stand out from the crowd • A thorough explanation of the difference between POD self-publishing, subsidy publishing, and true self-publishing - and how to decide which is the best option for you • Practical advice on making the decision between offset printing and print-on-demand • How to leverage the Internet to create "buzz" and promote your book with killer PR • The latest information on e-publishing • A detailed marketing plan and timetable to keep you on track • Proven marketing strategies to get free publicity, reach nontraditional buyers, and sell books • Information-packed appendices with marketing contacts, organizations, and vendors, complete with names, addresses, and websites • Valuable case studies and examples of how other publishers excel • An in-depth discussion of exclusive distributors, plus coverage of the most recent changes in bookstores and the book-selling industry • Thirty-one creative ideas for generating capital to launch your publishing company The Complete Guide to Self-Publishing is the one book you need to take control of your writing career. Read it. Believe it. Do it. Your future depends on it.

Twenty-first century tools and tactics to get the word out You want to get the word out to buyers about all the great things your business has to offer. Too bad a big-bucks marketing campaign just isn't in your budget right now. The Complete Idiot's Guide® to Target Marketing is full of clever, practical, and easy-to-use strategies to help you get your message out to the right people, at the right time, and in the right place. You'll learn: • Five easy steps to identify the most lucrative niche markets • Tech-savvy tips on using online surveys and other e-tools to identify your customers' needs • Powerful pointers on viral marketing, blogging, webinars, and other web marketing ideas • Highly-effective and low-budget advertising strategies and customer retention techniques

Written by an attorney with over 30 years of experience in the music industry, Music Publishing: The Complete Guide is the definitive manual on music copyright. Whereas many books on the subject are aimed at artists and songwriters, this book will serve as a thorough guide for industry pros, lawyers, and music business and law students. Subjects covered include copyright; performing rights organizations; mechanical, synchronization, and print licensing; songwriter and composer agreements; publishing administration and foreign sub-publishing; production music libraries; pitching and placement companies; sampling; and much more. The discussion also delves into historical perspective and current trends and revenue opportunities in the evolving digital marketplace. Easy-to-read narratives explain the key points for all of these types of deals. There are many sample agreements included in the book, all annotated in simple terms that explain the often complex contract language. There are also links to copyright and publishing resources, listings of foreign performance and mechanical societies, and anecdotes and case studies from real world incidents. If you're looking for a thorough grounding and go-to reference book on music copyright, not just a quick crash course, your search is over.

An EHR transformation touches virtually every aspect of a medical practice and brings about an entirely new way of thinking and managing a practice. Regardless of where you are at in your EHR implementation journey--adopting a new EHR or trying to optimize an existing EHR, this book explores the process in a practical, easy-to-follow way, offering proven strategies for success. Readers will learn methods for developing an implementation plan and project budget, selecting the right vendor and preparing your medical practice for transitioning from paper records. This book also addresses federal standards and policies to ensure readers fully understand compliance requirements and the opportunities to take advantage of financial incentives for implementing an EHR.

Do you think you’ve got what it takes to care for a Shih Tzu? They’re one of the most popular non-shedding small breeds, but there’s a lot to know before bringing one into your life. They can be a bit stubborn, but their big personality and loving nature makes up for it. A Shih Tzu is the ideal pet for anyone who needs a dog with a perfect balance between playful and lazy. In The Complete Guide to Shih Tzus you will learn everything you need to know from start to end; how to choose a puppy, training, traveling, grooming, health care and senior care. You will also learn all about the background of the breed, its history, breed pre-disposed diseases, and special traits. All the information is specific to Shih Tzus and in easy-reading comprehensive detail. Find answers to questions like: Is a Shih Tzu the right dog for me? I brought my Shih Tzu home. What now? How can I best train my Shih Tzu? What are some common mistakes should I avoid? This book is designed to help guide you through life with a Shih Tzu from puppy to old age and everything in between. Chapters include all the basics such as: What is a Shih Tzu? Choosing a Shih Tzu Preparing your Home for your Shih Tzu Bringing Home your Shih Tzu Basic Training Socializing with People and Animals Physical and Mental Exercise Teaching Your Shih Tzu Dealing With Unwanted Behaviors Traveling with Shih Tzus Grooming your Shih Tzu Basic Health Care Aging Shih Tzu Care Compiled by experienced Shih Tzu owner, Molly Weinfurter, the book will ensure there is nothing left for you to wonder or worry about. It will provide you with everything you need to know to help you care for, train and bond with your new Shih Tzu puppy. “The Complete Guide to Shih Tzus” will teach you exactly what you need to know before bringing your new Shih Tzu home, and prepare you to raise a happy healthy Shih Tzu well into its golden years!

The consultant is a creative thinker, far sighted, imaginative and inventive and not afraid to take risks. This book examines some of the characteristics of the consultant in a social change environment.

A guide to the process of getting an agent to represent your book. Once you have found your literary agent, you will learn how to read contracts and accept offers, as well as what details your agent will take care of.

Through real-world case studies, master the business of interior design practice Whether you hope to own your own company, grow your company, or rise high in the managerial ranks of a larger practice, you must have a tight grasp of business basics in order to succeed as an interior designer. Interior Design in Practice provides the vital business education an interior designer needs. It describes in detail how to plan and launch an interior design business, and how to grow that business towards success. Through real-world case studies, you'll learn the essentials of building a design practice, including: Deciding how and when to use business planning, strategic planning, and financial planning to your benefit Techniques to build teams and motivate team members Ways to avoid costly mistakes Advice on branding and marketing your firm and yourself Methods to integrate new technology into your day-to-day practice, marketing, and networking Coauthored by a former ASID national president and an experienced design writer and editor, Interior Design in Practice assists interior designers with practical, from-the-field advice, along with enlightening case studies throughout the book. Both budding entrepreneurs and seasoned design practitioners will find this comprehensive, real-world guide a welcome stepping-stone to success.

Publisher Description