Gardening has become much more than a hobby for many people, and savvy nursery managers need an added edge to compete. This guide discusses the beginning stages of opening a gardening business, from finding financing, choosing a location, and shaping a business plan to the advanced practicalities of promotion, display, and handling live goods. 80 photos. 40 drawings. 30 tables.

This study guide was written for those seeking to become California Certified Nursery Professionals (CCN Pros). Developed through a partnership between the University of California Cooperative Extension (UCCE) and the California Association of Nurseries and Garden Centers (CANGC), this practical, easy-to-use manual covers important topics on basic horticulture, soil, fertilizer, and water management, plant problem diagnosis, integrated pest management, landscape design, and nursery sales. It also contains an appendix summarizing nursery laws and regulations, a glossary and an index. From indoor plants to lawns – this is a valuable reference for any career professional in the garden retail trade. As the primary information source for home gardeners, well-trained staff knowledgeable in basic horticulture is important to retailers wanting to better meet their customer's needs.

Garden Centre management has professionalised in recent years as garden centres have become more highly developed retail operations. Many students of horticulture are expected to go into retail management and so the topic has increasingly appeared on the further education curriculum. This book is equally targeted at students, garden centre managers and professional courses in garden centre management. It provides a practical approach backed up by management theory. The text covers consumer behaviour, staff management, stock management, marketing and productivity.

“In 13 sharply drawn linked stories, Acampora reveals the complexities beneath the polish and privilege of a prosperous Connecticut town.”—People A man strikes an under-the-table deal with a surgeon to spend a few quiet seconds closer to his wife than he’s ever been; a young soon-to-be mother looks on in paralyzing astonishment as her husband walks away from a twenty-year career in advertising at the urging of his spirit animal; an elderly artist risks more than he knows when he’s commissioned by his newly-arrived neighbors to produce the work of a lifetime. In her stunning debut collection, The Wonder Garden, Lauren Acampora brings to the page with enchanting realism the myriad lives of a suburban town and lays them bare. These linked stories take a trenchant look at the flawed people of Old Cranbury, incisive tales that reveal at each turn the unseen battles we play out behind drawn blinds, the creeping truths from which we distract ourselves, and the massive dreams we haul quietly with us and hold close. Deliciously creepy and masterfully complex The Wonder Garden heralds the arrival of a phenomenal new talent in American fiction. “Like Wharton, Acampora seems to understand fiction as a kind of elegant design.”—The New York Times Book Review “Acampora is a brilliant anthropologist of the suburbs . . . [The Wonder Garden] is reminiscent of John Cheever in its anatomizing of suburban ennui and of Ann Beattie in its bemused dissection of a colorful cast of eccentrics.”—Boston Globe “Intelligent, unnerving, and very often strange . . . as irresistible as it is disturbing.”—Publishers Weekly (starred review)

People are becoming more aware of the environment and their impact on it. Over the past decades we have become an increasingly consumerist based society. From a world in which recycling was common, single use became the norm. This throwaway society is unsustainable. Sustainable gardening results in the creation of an environmentally friendly area in which natural predators thrive and soils are naturally replenished. Discover innovative and simple ways of recycling everything from water to materials in the garden. Practical examples show recycling in action turning unwanted items into useful features such as bottle edging, footpaths made from tyres, garden forks into table lamps, broken pottery to mosaics and tree roots into lush garden stumperies. Recycling, reusing and upcycling in the garden can make a difference helping you save money by using less water, making your own compost, choosing energy efficient equipment and by giving everyday items a totally new function. Instead of a throwaway society, we are increasingly looking at ways of reducing our use of increasingly scarce resources, turning plastic into paths, using solar energy and conserving water. Natural recycling of plant material and sustainable gardening is increasingly popular. This book helps search for creative ideas that can conserve resources, and save you money. Water is no longer cheap, so the book suggests many ways that you can re-use water and get free rainwater. The book helps you with places you may not think of looking for free and cheap material, such as reclamation yards, factories, restaurants and hospitals. Let your imagination run free without needing much skill and without breaking the bank.

Unlock the door to entrepreneurial success with "Start Your Own Lawn and Garden Care Business," the ultimate guide for transforming your passion for greenery into a flourishing enterprise. This comprehensive eBook takes you through every step of building a thriving lawn care service, from market analysis to managing long-term customer relationships. Begin your journey by exploring the dynamic landscape of the lawn and garden industry. Discover untapped market opportunities and learn how to identify your ideal customers. Stay ahead of the curve by embracing the latest eco-friendly trends that are reshaping the industry. Zero in on a lucrative niche with insights into residential lawn aeration services. Understand the significant benefits aeration provides to homeowners and outsmart your competition with strategic analysis. Crafting a solid business plan is the foundation of success. Set clear goals, establish achievable milestones, and create a robust financial plan. Navigate the legal terrain with ease as you handle business registration, insurance, and customer contracts. Equip yourself with the right tools for the job. Make informed decisions about buying or leasing equipment and discover effective maintenance strategies. Build a brand that stands out with a compelling business name, a professional image, and unforgettable customer experiences. Master the art of marketing to grow your client base. Develop a winning strategy, leverage social media, and maximize networking opportunities to expand your reach. Price your services competitively by researching the market, calculating profit margins, and offering attractive service packages. Achieve operational efficiency with expert scheduling tips and route optimization techniques. Build strong, lasting relationships with clients, handle feedback gracefully, and implement cutting-edge CRM tools. When it's time to grow, explore innovative strategies for expansion, hiring, and potential franchising. Stay ahead of challenges by embracing problem-solving techniques and fostering adaptability. Embark on a continual journey of education and innovation, keeping pace with industry trends as you plan for a successful future. "Start Your Own Lawn and Garden Care Business" equips you with the knowledge and tools needed to cultivate a rewarding path in the green industry. Your success story begins now.

This timely and innovative book provides a detailed history of marketing to children, revealing the strategies that shape the design of toys and have a powerful impact on the way children play. Stephen Kline looks at the history and development of children's play culture and toys from the teddy bear and Lego to the Barbie doll, Care Bears and Teenage Mutant Ninja Turtles. He profiles the rise of children's mass media - books, comics, film and television - and that of the specially stores such as Toys 'R' Us, revealing how the opportunity to reach large audiences of children through television was a pivotal point in developing new approaches to advertising. Contemporary youngsters, he shows, are catapulted into a fantastic and chaotic time-space continuum of action toys thanks to the merchandisers' interest in animated television. Kline looks at the imagery and appeal of the toy commercials and at how they provide a host of stereotyped figures around which children can organize their imaginative experience. He shows how the deregulation of advertising in the United States in the 1980s has led directly to the development of the new marketing strategies which use television series to saturate the market with promotional "character toys". Finally, in a powerful re-examination of the debates about the cultural effects of television, Out of the Garden asks whether we should allow our children's play culture to be primarily defined and created by marketing strategies, pointing to the unintended consequences of a situation in which images of real children have all but been eliminated from narratives about the young.