La couverture indique : "Alan Nadel's new book reminds us that most of the images on early TV were decidedly Caucasian and directed at predominantly white audiences. Television did not invent whiteness for America, but it did reinforce it as the norm - particularly during the Cold War years. Nadel now shows just how instrumental it was in constructing a narrow, conservative, and very white vision of America." "During this era, prime-time TV was dominated by "adult Westerns," with heroes like The Rebel's Johnny Yuma reincarnating Southern values and Bonanza's Cartwright family reinforcing the notion of white patriarchy - programs that, Nadel shows, bristled with Cold War messages even as they spoke to the nation's mythology. America had become visually reconfigured as a vast Ponderosa, crisscrossed by concrete highways designed to carry suburban white drivers beyond the moral challenge of racism, racial poverty, and increasingly vocal civil rights demands."

The Encyclopedia of Television, second edtion is the first major reference work to provide description, history, analysis, and information on more than 1100 subjects related to television in its international context. For a full list of entries, contributors, and more, visit the Encyclo pedia of Television, 2nd edition website.

This comprehensive collection introduces and contextualizes media studies’ most influential texts and thinkers, from early 20th century mass communication to the first stages of digital culture in the 21st century. The volume brings together influential theories about media, mediation and communication, as well as the relationships between media, culture and society. Each chapter presents a close reading of a classic text, written by a contemporary media studies scholar. Each contributor presents a summary of this text, relates it to the traditions of ideas in media studies and highlights its contemporary relevance. The text explores the core theoretical traditions of media studies: in particular, cultural studies, mass communication research, medium theory and critical theory, helping students gain a better understanding of how media studies has developed under shifting historical conditions and giving them the tools to analyse their contemporary situation. This is essential reading for students of media and communication and adjacent fields such as journalism studies, sociology and cultural studies.

Television Personalities offers an exciting, engaging approach to studying and understanding the most prominent and popular performers in television and celebrity culture. It is an original, indispensable guide for undergraduate and postgraduate students of media, television and celebrity studies, as well as those interested in digital culture more widely.

Tracing the history of television as a therapeutic device, Joy V. Fuqua describes how TVs came to make hospitals seem more like home and, later, "medicalized" the modern home. She examines the introduction of television into the private hospital room in the late 1940s and 1950s and then moves forward several decades to consider the direct-to-consumer prescription drug commercials legalized in 1997. Fuqua explains how, as hospital administrators and designers sought ways of making the hospital a more inviting, personalized space, TV sets came to figure in the architecture and layout of health care facilities. Television manufacturers seized on the idea of therapeutic TV, specifying in their promotional materials how TVs should be used in the hospital and positioned in relation to the viewer. With the debut of direct-to-consumer prescription drug advertising in the late 1990s, television assumed a much larger role in the medical marketplace. Taking a case-study approach, Fuqua uses her analysis of an ad campaign promoting Pfizer's Viagra to illustrate how television, and later the Internet, turned the modern home into a clearinghouse for medical information, redefined and redistributed medical expertise and authority, and, in the process, created the contemporary consumer-patient.

Structural Concrete discusses the design and analysis of reinforced and prestressed concrete structural components and structures. Each of the eight chapters of the book tackles a specific area of concern in structural concrete. The text first deals with the serviceability and safety, and then proceeds to the properties of materials and mix designs. The next two chapters cover reinforced concrete beams and slabs. Chapter 5 discusses column and walls, while Chapter 6 tackles reinforced concrete frames and continuous beams and slabs. The next chapter discusses design structures, while the last chapter covers prestressed concrete. The text will be of great use to undergraduate students of civil and structural engineering. Professionals whose work involves concrete technology will also find the book useful.

Like his National Book Award—winning United States, Gore Vidal’s scintillating ninth collection, The Last Empire, affirms his reputation as our most provocative critic and observer of the modern American scene. In the essays collected here, Vidal brings his keen intellect, experience, and razor-edged wit to bear on an astonishing range of subjects. From his celebrated profiles of Clare Boothe Luce and Charles Lindbergh and his controversial essay about the Bill of Rights–which sparked an extended correspondence with convicted Oklahoma City Bomber Timothy McVeigh–to his provocative analyses of literary icons such as John Updike and Mark Twain and his trenchant observations about terrorism, civil liberties, the CIA, Al Gore, Tony Blair, and the Clintons, Vidal weaves a rich tapestry of personal anecdote, critical insight, and historical detail. Written between the first presidential campaign of Bill Clinton and the electoral crisis of 2000, The Last Empire is a sweeping coda to the last century’s conflicted vision of the American dream.

Since its 1959 debut, The Twilight Zone has been an indelible part of the American cultural fabric and remains one of TV's most influential series. Assembled with the full cooperation of the Rod Serling estate, this fact-filled collectible includes biographies of every principal actor involved in the series, and detailed descriptions of the characters they played. The hundreds who toiled behind the scenes—producer, writers, and directors—enjoy a place of equal prominence. The Twilight Zone Encyclopedia is two books in one: an episode-by-episode guide and a compendium of credits, plot synopses, anecdotes, production details, never-before-seen images, and interviews with nearly everyone still alive who was associated with the show.