Includes articles on international business opportunities.

This book provides an innovative account of how the globalization of production and the emergence of global value chains impacts on trade preferences, lobby strategies and the political influence of EU firms. It sheds new light on the complex EU-China trade relations.

Linking sustainable performance and tourism, this book presents a collection of tools and case studies. It provides an excellent source of high quality research. Readers will find different and new ways to approach sustainability. Applied case studies where historic Mediterranean theatres and traditional equestrian Iberian routes combine with the modernity of a luxurious beach terrace are included. The state-of-the-art research on street art or slow tourism strategies and its relation with tourism-marketing strategies are also highlighted. Policy-makers will be find it useful to read the discussion of the analysis of sustainable fisheries, the Latin American ecosystem and their relationship with eco-tourism. Lastly, the book addresses the need for energy reduction, including conventional approaches and also new measurement metrics and regulatory proposals. This book presents real world research with a pragmatic focus; it is of key interest to students, academics, practitioners and policy makers.inking

This path-breaking Handbook is targeted primarily at marketing academics and graduate students who want a comprehensive overview of the academic state of the business-to-business marketing domain. It will also prove an invaluable resource for forward-thinking business-to-business practitioners who want to be aware of the current state of knowledge in their domains.

The book offers an authoritative overview of the topical issues surrounding intra-industry trade in Europe in the era of European economic integration. It brings together expert contributors from eight of the European Union member states. The theory of intra-industry trade is discussed and assessed through a comprehensive study of the patterns of trade in Europe and the individual member states over a thirty year period. This detailed empirical analysis allows conclusions to be drawn on issues including the impact of international trade on the domestic economy. The book arises from a major multinational programme co-ordinated from the University of Nottingham.

This book examines and analyzes tourism consumption and tourist experiences, employing a systematic and case study-driven perspective. Covering approaches with a wider geographical background, it considers issues like tourism place experience and co-creation, as well as the behavior of tourists on guided tours, at trade shows and exhibitions, and in museums. Dedicated chapters deal with the aspect of customer satisfaction in places such as hotels or restaurants. In closing, the book highlights tourist behavior in the context of cultural heritage, regional and cultural differences and the general frameworks of consumer happiness and responsibility. Given its focus, the book provides a unique view on the interplay of tourism consumption and tourist experiences, and presents a comprehensive selection of case studies to exemplify and discuss in detail the frameworks covered and the current state of practice.

The third edition of International Business offers an action-focused, practical approach to the topic, helping students understand the global business environment and its repercussions for executives. The book provides thorough coverage of the field, delving into fundamental concepts and theory; the cultural, political, and economic environment; international business strategies; and even functional management areas. More comprehensive than competing books, International Business includes: Strengthened, expanded global cases, examples, and 'industry' and 'country' mini-cases that give students practical insight into the ways companies actually behave within a competitive, global environment Updated coverage of key trends that impact how international business functions, including the drivers of globalization, e-commerce and the impact of the Internet, and international entrepreneurship New material on technology issues, the impact of the financial crisis, and problems in the EU Expanded discussion of the skills and strategies students need to succeed in today's international business environment, including dynamic capabilities, foreign direct investment, and market entry strategies Also featuring a companion website with a test bank, Powerpoint slides, and instructor’s manual, this book is ideal for undergraduate and graduate students and instructors of any international business course.

Use Social Media to Build a Great Personal Brand–and a Great Career! Need to demonstrate more value to customers or employers? Want a new job or career? Use social media to build the powerful personal brand that gets you what you want! In Branding Yourself, two leading social media consultants show how to use today’s social media platforms to attract new business and job opportunities you’ll never find any other way. Erik Deckers and Kyle Lacy show you how to supercharge all your business and personal relationships...demonstrate that you are the best solution to employers’ or partners’ toughest problems...become a recognized thought leader...and translate your online network into great jobs, great projects, and a great career! Discover how to: • Build an authentic storyline and online identity that gets you the right opportunities • Choose the best social media tools for your personal goals • Blog your story boldly and effectively • Promote your events, accomplishments, victories...and even defeats and lessons learned • Integrate online and offline networking to get more from both • Reach people with hiring authority and budgets on LinkedIn • Use Twitter to share the ideas and passions that make you uniquely valuable • Launch an online branding program that really gets noticed • Avoid “killer” social networking mistakes • Leverage your online “expert” status to become a published author or public speaker • Measure the success of your social media branding • Get new projects or jobs through your online friends and followers