Engineers must possess a range of business communication skills that enable them to effectively communicate the purpose and relevance of their idea, process, or technical design. This unique business communication text is packed with practical advice that will improve your ability to- Market ideas Write proposals Generate enthusiasm for research De

DON'T LET YOUR WRITING HOLD YOU BACK. When you’re fumbling for words and pressed for time, you might be tempted to dismiss good business writing as a nicety. But it’s a skill you must cultivate to succeed: You’ll lose time, money, and influence if your e-mails, proposals, and other important documents fail to win people over. The HBR Guide to Better Business Writing, by writing expert Bryan A. Garner, gives you the tools you need to express your ideas clearly and persuasively so clients, colleagues, stakeholders, and partners will get behind them. This book will help you: • Push past writer’s block • Grab—and keep—readers’ attention • Earn credibility with tough audiences • Trim the fat from your writing • Strike the right tone • Brush up on grammar, punctuation, and usage

Nowadays, letters, reports and emails are vital components of business practice. Communication is increasingly global, but it’s not any easier to understand or contribute to for non-fluent English speakers. There is increasing pressure to be able to produce effective documents for a business environment but little help out there to do so efficiently, resulting in wasted time and uncomfortable business communication. This book provides a wealth of practical information for any person who aims to produce short, effective documents within the work environment. It offers sensible, valuable and helpful rules for producing effective short reports, memos, letters and e-mails that are clear, concise and easy to read for the busy manager or supervisor working in the demanding setting of modern industry or commerce. But it goes further: not only are rules provided for the inexperienced business writer, but models are proposed which provide solutions for a whole host of business situations – providing help, support and encouragement for the many thousands of business writers who need to feel confident in their writing.

The Ultimate Guide to Business Writing is a comprehensive guide on how to write any kind of business document. Written clearly in an engaging voice, it explains in depth the whole process: from determining objectives to establishing readers’ needs, conducting research, outlining, and designing a template; to writing the first draft; to editing for meaning, accuracy, concision, style and emotional impact; to creating glossaries and indices; to proofreading and working with reviewers. The book also explains how to exploit the psychology of perception and motivation, collaborate effectively with business colleagues, manage documents holistically across an organisation, and deal with the other everyday practicalities of managing knowledge in a corporate environment. Every section of the book is packed with questions to stimulate thinking and generate meaningful answers, and dozens of examples of what works and why. The book’s also rich in practical examples drawn from real life, anecdotes, humour, and visual aids. But the advice isn’t just practical and anecdotal: it’s also rigorously supported by scientific evidence from notable linguists and psychologists such as Steven Pinker, Daniel Goleman and Yellowlees Douglas. And anyone keen to explore further will benefit from the bibliography and links to videos and other online resources. The book is ideal not just for professional business writers, such as editors, technical writers, copywriters and creative directors; it’s also suitable for anyone whose job requires them to write, whether it’s something as simple as an email or as complex as a set of policies or a handbook.

In the era of information technology, organizations seek employees who have excellent communication skills. The advantage is for the individuals who, with their excellent communicative ability, are able to meet the challenges of the professional world through diverse paths such as writing, speaking, reading, and listening. This comprehensive and student friendly book dwells on various aspects of technical communication that students of science and engineering should be familiar with. Divided into two parts, Part A of the text describes in detail the planning, designing and drafting of documents for a broad range of situations and applications. The text explores the types of business letters reflecting current practices, and different techniques of drafting them. Since, in the professional settings, executives have to work in teams, the book explains various causes of communication breakdown and ways to overcome them. A separate chapter is devoted to Advertising. Part B elaborates on Group Communication taking into consideration the collective and individual requirements. This part also includes individual chapters on Effective Presentation, Non-Verbal Cues, Speeches, Interviews, and Negotiation Skills so as to orient young professionals towards new challenges. This compact book is intended primarily as a text for undergraduate students of engineering and science. Besides, students of business management would also find the book immensely valuable. In addition, the text would be a handy reference for practicing professionals who wish to hone their communication skills for achieving better results and should prove extremely useful for those involved in everyday communication.

A product of extensive archival research and numerous interviews, 1977: A Cultural Moment In Composition examines the local, state, and national forces (economic, political, cultural, and academic) that fostered the development of the first-year composition program at one representative site, Penn State University, in the late 1970s.

Whether you seek financial backing or board consent, this bestseller gives you the critical knowledge you need to get the go-ahead. Written by a seasoned practitioner with years of experience in both writing & evaluating business plans for funding, you'll formulate a coherent, consistent & convincing plan with your backer’s needs in mind. Follow its guidance and your plan will have every chance of winning the backing you need. The full text downloaded to your computer With eBooks you can: search for key concepts, words and phrases make highlights and notes as you study share your notes with friends eBooks are downloaded to your computer and accessible either offline through the Bookshelf (available as a free download), available online and also via the iPad and Android apps. Upon purchase, you'll gain instant access to this eBook. Time limit The eBooks products do not have an expiry date. You will continue to access your digital ebook products whilst you have your Bookshelf installed. Samples Preview sample pages from The FT Essential Guide to Writing a Business Plan

"The SAGE Guide to Writing in Criminal Justice provides students studying crime with a "how-to" manual for effective writing in institutions of higher learning, professional settings, public and private agencies, and beyond. It is an easy, accessible resource for anyone hoping to learn the nuts and bolts of writing for criminal justice audiences." —Christina Mancini, Virginia Commonwealth University, Wilder School of Government and Public Affairs The SAGE Guide to Writing in Criminal Justice equips students with transferable writing skills that can be applied across the field of criminal justice—both academically and professionally. Authors Steven Hougland and Jennifer M. Allen interweave professional and applied writing, academic writing, and information literacy, with the result being a stronger, more confident report writer and student in criminal justice. Students are also exposed to a number of best practices for academic and professional writing, such as research papers, resumes and cover letters, and report writing. The perfect companion for any introductory criminal justice course, this brief text focuses on key topics that will benefit students in their classes and in the field.

Fully updated for this 6th annual edition, the Good Small Business Guide 2012 is packed with essential advice for small business owners or budding entrepreneurs. Offering help on all aspects of starting, running and growing a small business, including: planning, setting up or acquiring a business, getting to grips with figures, marketing, selling online, and managing yourself and others. Containing over 140 easy-to-read articles, brand-new Viewpoints from people who've been there and done it (and lived to tell the tale), and an extensive information directory this fully updated guide offers help on all aspects of starting and growing a small business.