From an astute observer of business behavior and expert in climate denial comes a thought-provoking explanation of how corporations delay, distract, and deflect blame and spread disinformation surrounding health issues, pollution, and climate change. “Brilliantly subversive and witty. If you want to be a vile, greedy capitalist, this how-to book will be a great help. And if you want to identify vile, greedy capitalists, it will show you how to recognize them. A landmark book.” —Brian Eno Are you a corporation out to make your fortune at any cost? Are you worried about “facts” and “experts” getting in the way of your profits? Do you wish you could make scientists, journalists, and anyone who asks questions about your suspect business practices disappear? Now you can. Whether you are selling tobacco, dealing in oil, or pushing pharmaceuticals, denying climate change or exploiting workers, The Playbook is here to help you obfuscate your way to what you want. Including how to: Massage the statistics to suit your needs. Or, even better, fund studies to make up some new ones Attract and cultivate university professors who have an axe to grind and are short of cash Make your problem somebody else’s problem—ideally the government’s Remember: Tame journalists, PR firms, think tanks, lawyers, and threats of physical violence are your friends! Follow these rules and you are guaranteed to make a killing. It’s economic sense, after all.

The Christian Athlete Playbook equips the athlete for success in position and kingdom purpose by: - Providing 20 Proven Life Lessons, meditation scriptures, "transparent" personal testimony and prayer confessions that will result in spiritual transformation and maturity. - Utilizing Application Drills to assist the athlete with becoming a "doer" and not just a hearer of the Word of God. - Equipping the athlete with Scouting Reports, Offensive and Defensive Strategies on how to defeat the opponent. "Whether you are a Christian athlete or an athlete in general, time is a valuable commodity. As athletes, we often find time for everything and everyone, but little time for God. This Playbook is not a substitute for the Word of God or Book of Life (Bible), but it is a valuable tool to help you stay close to the Word and assist in your study of the Word. It covers all the strategic blows the enemy uses against us as Christians, young and old." Taj McWilliams-Franklin Women's National Basketball Association (WNBA) Player "A must read for all, but especially the Christian athlete. Norma's testimonies and experiences as a professional athlete were God given to produce this work and bless the body of Christ. It is a Playbook designed to help you win at the most important game - life." Elder Gerald Johnson Detroit World Outreach Redford, Michigan Norma Jeans Evans, aka Norma "Mean Jean" Knight on the basketball court, is a three-time Hall of Famer, NCAA (National Collegiate Athlete Association) Women's Basketball's Finest, former Coach and WNBA (Women's National Basketball Association) Detroit Shock Chaplain to name a few. Norma is most proud that she is an Ambassador, chosen by God to coach and equip the body of Jesus Christ.

Currently an Assistant Professor of Writing at Lasell College in Newton, Massachusetts, Dr. Gavin Hurley teaches courses in Ethical Reasoning as well as Persuasive Writing. He leads a knowledge-hungry student audience at Lasell College where he helps to build practical skills and professional acumen. 'The Playbook of Persuasive Reasoning' is formulated from his lectures and instruction notes from these courses. It is also in some ways inspired by his doctoral dissertation which examined 'The New Rhetoric,' a 20th-century practical reasoning guide written by Chiam Perelman and Lucie Olbrechts-Tyteca. Dr. Hurley has taught persuasive writing and argumentation for eight years at several higher education institutions, including both public universities and private colleges. His focus has been on first-year communication courses, intermediate communication courses, and advanced communication courses. A specialist in the field of persuasive writing and reasoning, Gavin F. Hurley earned his PhD in Writing and Rhetoric from the University of Rhode Island. In addition to his PhD, he has a B.A. in Philosophy from Saint Joseph’s University (Philadelphia, PA) and an M.A. in Writing Arts from Rowan University (Glassboro, NJ). He has also published numerous articles on rhetoric, persuasion, and argumentation in scholarly collections as well as in peer-reviewed journals. In addition, he has presented numerous public talks at national venues on argument and persuasion.

Taking the first step to investing in the stock market yourself can be quite daunting. Where do you start? How do you know which stock is a good one? How do you monitor your investments and when do you know the right time to sell your stock? These are all questions that I struggled with when I first made the leap into investing in individual stocks many years ago. I focused my stock picks on companies with growth potential. With growth-stock investing, you are focusing on investing in companies that are just starting out. These are companies that haven’t yet reached the big leagues. And by the time they reach the big league, you win with typically large increases in the stock price. I made my stock picks. Some early investments paid off, others, not so much. I soon found myself caught up in the market noise. It was overwhelming, watching the ups and down’s and listening to so many opinions of what would be the next big stock to take off. The stock market is a large and complex world. There are so many different stakeholders with their own vested interests—who do you listen to? It was then that I took a step back. I went back to basics. I’ve always had an interest in understanding why some companies are successful and others struggle. So that’s where I focused my investment research. What factors went into making a great company? It didn’t take me long to discover that it’s less about the financials of a company and more about the key factors that a company should possess to have the best chance of winning. I found that if I ignored all the noise and hype surrounding the stock market and just focused in on the key factors that I believe make a successful company, then I made more successful stock picks. By using these factors, and I have 12 of them, I've had stocks that have grown almost 2,000 percent. I documented these factors over time, and once I had it down to where I know it worked consistently, that’s when I decided to share it with other DIY investors. In the Growth Stock Investing playbook, I provide: A 7-step playbook which shows you how to find, select, buy and maintain growth stocks, and importantly when to sell to maximize your profits. The 12 key factors that can indicate whether a company is likely to succeed and grow into a successful business, and in turn, create larger investment returns for you. The basics on stock market investing Investing is the ultimate spectator sport. But as with any game, you are playing to win. You can win in the stock-market game. You just need to know how to play the game smart and strategically from beginning to end.

"A must-have book for anyone interested in marketing to learn, step by step, how marketing is actually done." Jaideep Prabhu, Professor of Marketing at the Cambridge Judge Business School, Cambridge University "This book is a great read that will help you add value to your business, customers and partners like no other. It guides you through the latest tools and techniques and breaks them down into simple to use templates that you can apply to your marketing activities." Margaret Jobling, Chief Marketing Officer of NatWest Group We are living in a period of hyper-change; economic shocks, political upheavals, natural disasters, and global health pandemics are part of ‘normal’ life. Existing marketing models are designed for a “business as usual” mode so how do you prepare for this new environment? You need The New Marketing Playbook: a dynamic set of action-oriented marketing tools, techniques and principles to keep you at the top of your marketing game. With its easy to understand and actionable marketing framework, your organisation will be able to navigate a dynamic and changing environment in order to grow and thrive. It’s a ‘must have’ playbook you can keep coming back to that combines theory, practise, insights, and case studies that will help transform your marketing activities to unearth undiscovered insights about your customers. It will also help you develop new propositions and customer experiences to meet their needs, create compelling communication and engagement strategies, and measure and improve your marketing with a roadmap of strategies your organisation should take. What got us here, won’t take us there. Discover The New Marketing Playbook.

Traders have a tendency to over-complicate. Many search for the latest new indicator that will give them an edge, or a new trading strategy to deliver bigger wins. The message of The Trading Playbook is to forget all of this and concentrate on three solid foundations to improve your trading performance: Simplicity - focus on price action alone. Probabilities - take trades where the odds are in your favour. Hard work and screen time - put in the effort to build up your trading experience. Hard work and screen time is down to you, but The Trading Playbook will guide you towards simplifying your trading and thinking in terms of probabilities. Michael Gouvalaris describes two straightforward trading plans that eschew complicated indicators and focus on probable outcomes. The first of these two plans - the day trading playbook - is based around ten different daily situations that can occur in the futures market. Between these ten daily setups, every single scenario is accounted for. You are shown how to determine what day type is in progress by studying that day's open and gap, and then high probability and low probability price action for each day type are given. Alongside the ten day types, the simple technical analysis tools of support and resistance and measuring market volatility are employed. The second trading plan - the swing trading playbook - describes effective ways to identify the trend, how to find ideal spots to enter trades in the direction of the trend, and also how to identify signals that warn of potential trend failure or reversals. You will learn simple and highly effective tools for spotting high probability entries and exits for trades. Again, basic technical analysis tools are employed, including measured moves, box theory and A-B-C waves. The key benefits of both playbooks are that they give you a well-defined plan to follow. This alleviates many of the big mistakes traders make, such as over-trading and cutting winners too early, or sitting in losing trades too long. If you are on the lookout for some trading ideas to simplify your analysis and refine your approach, The Playbook is for you.

Design automation blueprints using Ansible's playbooks to orchestrate and manage your multi-tier infrastructure About This Book Get to grips with Ansible's features such as orchestration, automatic node discovery, and data encryption Create data-driven, modular and reusable automation code with Ansible roles, facts, variables, and templates A step-by-step approach to automating and managing system and application configurations effectively using Ansible's playbooks Who This Book Is For If you are a systems or automation engineer who intends to automate common infrastructure tasks, deploy applications, and use orchestration to configure systems in a co-ordinated manner, then this book is for you. Some understanding of the Linux/UNIX command line interface is expected. What You Will Learn Write simple tasks and plays Organize code into a reusable, modular structure Separate code from data using variables and Jinja2 templates Run custom commands and scripts using Ansible's command modules Control execution flow based on conditionals Integrate nodes and discover topology information about other nodes in the cluster Encrypt data with ansible-vault Create environments with isolated configurations to match application development workflow Orchestrate infrastructure and deploy applications in a coordinated manner In Detail Ansible combines configuration management, orchestration, and parallel command execution into a single tool. Its batteries-included approach and built-in module library makes it easy to integrate it with cloud platforms, databases, and notification services without requiring additional plugins. Playbooks in Ansible define the policies your systems under management enforce. They facilitate effective configuration management rather than running ad hoc scripts to deploy complex applications. This book will show you how to write a blueprint of your infrastructure encompassing multi-tier applications using Ansible's playbooks. Beginning with the basic concepts such as plays, tasks, handlers, inventory, and the YAML syntax that Ansible uses, you will see how to organize your code into a modular structure. Building on this, you will master techniques to create data-driven playbooks with variables, templates, logical constructs, and encrypted data. This book will also take you through advanced clustering concepts such as discovering topology information, managing multiple environments, and orchestration. By the end of this book, you will be able to design solutions to your automation and orchestration problems using playbooks quickly and efficiently. Style and approach This book follows a step-by-step approach, with the concepts explained in a conversational and easy-to-follow style. Each topic is explained sequentially in the process of creating a course. A comprehensive explanation of the basic and advanced features of Ansible playbooks is also included.

A magical treasure chest of fun-filled family activities with over 100 projects to do together throughout the year From scrumptious holiday treats and mantle-worthy craft projects to delightful games, TheHandmade Charlotte Playbook is a must-have resource for parents seeking great ideas for family together time. Equal parts instruction and inspiration, this book will guide readers of all experience levels to successfully execute and enjoy page after page of the whimsical and imaginative projects including: • Moon in Your Room • Night Sky Flashlight • Paper Bag Puppets • Tie-Dye Tapestries In a high-speed world where family time is the most precious time of all, The Handmade Charlotte Playbook will be a source of merriment and laughter all year long.

Just like any new technology, what perplexes many is the question of how to apply Deep Learning in a business context. Technology that is disruptive does not automatically imply that the development of valuable use cases are apparent. For years, many people could not figure out how to monetize the World Wide Web. We are in that same situation with Deep Learning AI. The developments are mind-boggling but the monetization is far from being obvious.Deep Learning Artificial Intelligence involves the interplay of Computer Science, Physics, Biology, Linguistics and Psychology. In addition to that, it is technology that can be extremely disruptive. Furthermore, the ramifications to society and even our own humanity can be immense. There are few subjects that are as captivating and as consequential as this. Surprisingly, there is very little that is written about this new technology in a more comprehensive and cohesive way. This book is an opinionated take on the developments of Deep Learning AI.