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BOOK EXCERPT:
Communication is the absolutely indispensable leadership discipline. But, too often, leaders and professional communicators get mired in tactics, and fail to influence public attitudes in the ways that would help them the most. The Power of Communication builds on the U.S. Marine Corps' legendary publication Warfighting, showing how to apply the Corps' proven leadership and strategy doctrine to all forms of public communication — and achieve truly extraordinary results. World-renowned leadership communications expert, consultant, and speaker Helio Fred Garcia reveals how to orient on audiences, recognizing their centers of gravity and most critical concerns. You'll learn how to integrate and succeed with all three levels of communication: strategic, operational, and tactical. Garcia shows how to take the initiative and control the agenda... respond to events with speed and focus... use the power of maneuver... prepare and plan... and put it all together, becoming a "habitually strategic" communicator.
Product Details :
Genre |
: Business & Economics |
Author |
: Helio Fred Garcia |
Publisher |
: FT Press |
Release |
: 2012-04-23 |
File |
: 332 Pages |
ISBN-13 |
: 9780132888875 |
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BOOK EXCERPT:
This edited volume establishes a state-of-the-art perspective on theory and research on gender, power, and communication in human relationships. Both theoretical essays and review chapters address issues relevant to female and male differences in power, dominance, communication, equality, and expectations/beliefs. All chapter contributors share two commonalities. First, each provides a 1990s assessment of power and equality in female and male relationships. Second, each reviews respective programs of research and focuses attention on the relevance of this research to understanding the relationships of women and men. Unique because it incorporates a multidisciplinary approach to the study of gender and the communication of power in human relationships, this book includes the original work of intellectuals with national and international reputations in the social sciences. The volume provides both scholastic breadth and centralized treatment of issues that form the very foundation of social and personal relationships. It will appeal to scholars working in the disciplines of communication and psychology as well as other areas of social science research.
Product Details :
Genre |
: Language Arts & Disciplines |
Author |
: Pamela J. Kalbfleisch |
Publisher |
: Routledge |
Release |
: 2012-12-06 |
File |
: 368 Pages |
ISBN-13 |
: 9781136480508 |
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BOOK EXCERPT:
This book is written for courses in business writing and speaking and managerial communication. It provides a systematic presentation of how to prepare logical and persuasive written and oral messages. This system is organized under the acronym POWER, which stands for planning, organizing, writing, editing and revising.
Product Details :
Genre |
: Business & Economics |
Author |
: Thomas D. Clark |
Publisher |
: CommuniSkills |
Release |
: 1994 |
File |
: 284 Pages |
ISBN-13 |
: 9780538822992 |
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BOOK EXCERPT:
The Power of Gemini Chat: Mastering Business Communication In today's business world, effective communication is essential. Whether you're writing a marketing email, giving a presentation, or negotiating a contract, you need to be able to communicate your ideas clearly and concisely. Gemini Chat is a powerful tool that can help you improve your business communication skills. Gemini Chat can help you with everything from writing emails and presentations to generating creative content and answering questions. The Power of Gemini Chat is the essential guide for anyone who wants to improve their business communication skills. With this book, you'll learn how to use Gemini Chat to communicate more effectively and achieve your business goals. Who should read this book: Anyone who wants to improve their business communication skills Anyone who uses Gemini Chat for business Anyone who is interested in using artificial intelligence to improve their business
Product Details :
Genre |
: Computers |
Author |
: M.B. Chatfield |
Publisher |
: M.B. Chatfield |
Release |
: |
File |
: 160 Pages |
ISBN-13 |
: |
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BOOK EXCERPT:
Over seven chapters the book shows how international communication has been shaped by the structure of international political power and how these means of global communication have in turn been strategic tools for the exercise of international political power. There are separate chapters on global news flows, the international trade in cultural products (films, books, advertising, recorded music, periodicals and books), and government propaganda activities. The politics of the International Telecommunication Union (ITU), the Universal Postal Union (UPU) and the World Intellectual Property Organisation (WIPO) are analysed.
Product Details :
Genre |
: Political Science |
Author |
: Mark D. Alleyne |
Publisher |
: Springer |
Release |
: 2016-07-27 |
File |
: 193 Pages |
ISBN-13 |
: 9781349241859 |
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BOOK EXCERPT:
In today's business world, effective communication is essential. Whether you're writing a marketing email, giving a presentation, or negotiating a contract, you need to be able to communicate your ideas clearly and concisely. Google Gemini is a powerful tool that can help you improve your business communication skills. Gemini can help you with everything from writing emails and presentations to generating creative content and answering questions. The Power of Google Gemini is the essential guide for anyone who wants to improve their business communication skills. With this book, you'll learn how to use Google Gemini to communicate more effectively and achieve your business goals. Who should read this book: Anyone who wants to improve their business communication skills Anyone who uses Google Gemini for business Anyone who is interested in using artificial intelligence to improve their business
Product Details :
Genre |
: Computers |
Author |
: M.B. Chatfield |
Publisher |
: M.B. Chatfield |
Release |
: |
File |
: 210 Pages |
ISBN-13 |
: |
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BOOK EXCERPT:
We live in the midst of a revolution in communication technologies that affects the way in which people feel, think, and behave. The media have become the space where power strategies are played out. In the current technological context mass communication goes beyond traditional media and includes the Internet and mobile communication. In this wide-ranging and powerful book, Manuel Castells analyses the transformation of the global media industry by this revolution in communication technologies. He argues that a new communication system, mass self-communication, has emerged, and power relationships have been profoundly modified by the emergence of this new communication environment. Created in the commons of the Internet this communication can be locally based, but globally connected. It is built through messaging, social networks sites, and blogging, and is now being used by the millions around the world who have access to the Internet. Drawing on a wide range of social and psychological theories, Castells presents original research on political processes and social movements. He applies this analysis to numerous recent events—the misinformation of the American public on the Iraq War, the global environmental movement to prevent climate change, the control of information in China and Russia, Barak Obama's internet-based presidential campaigns, and (in this new edition) responses to recent political and economic crises such as the Arab Spring and the Occupy movement. On the basis of these case studies he proposes a new theory of power in the information age based on the management of communication networks Justly celebrated for his analysis of the network society, Castells here builds on that work, offering a well grounded and immensely challenging picture of communication and power in the 21st century. This is a book for anyone who wants to understand the dynamics and character of the modern world.
Product Details :
Genre |
: Business & Economics |
Author |
: Manuel Castells |
Publisher |
: OUP Oxford |
Release |
: 2013-08-29 |
File |
: 624 Pages |
ISBN-13 |
: 9780191510441 |
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BOOK EXCERPT:
Uncover the power of visuals in communication design, exploring innovative approaches and tools that enhance visual storytelling. This book is essential for designers seeking to create compelling and effective visual content.
Product Details :
Genre |
: Design |
Author |
: Prof. Hannakumari Chauhan |
Publisher |
: Inkbound Publishers |
Release |
: 2023-06-15 |
File |
: 194 Pages |
ISBN-13 |
: 9788197138270 |
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BOOK EXCERPT:
Janina Klingelhöfer deconstructs the development of the scientific field of crisis communication through the lens of the sociology of knowledge. To integrate both the social and intellectual dimensions of this scientific field, she unites the theoretical considerations of Bourdieu’s field analysis with the concepts of habitus and capital with a Foucauldian discourse analysis to conduct a comprehensive qualitative historiography. The study reflects on the beginnings of the field and its past developments to answer the main research question: How did the scientific field of crisis communication become what it is today?
Product Details :
Genre |
: Social Science |
Author |
: Janina Klingelhöfer |
Publisher |
: Springer Nature |
Release |
: 2023-12-28 |
File |
: 235 Pages |
ISBN-13 |
: 9783658434199 |
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BOOK EXCERPT:
In "7 Days of Effective Communication Skills: Unlocking the Power of Oral and Written Communication," Zenab, a female author, takes readers on a transformative journey to master the art of communication. This comprehensive guide covers the fundamentals of oral and written communication, advanced techniques, and future trends. Zenab's insights help you adapt your communication skills to different contexts, navigate the digital age, and excel in daily life interactions. With valuable tips for grooming and business English phrases, this book empowers readers to become confident and impactful communicators in both personal and professional settings, making it a must-read resource for anyone seeking to unlock the full potential of their communication abilities.
Product Details :
Genre |
: Business & Economics |
Author |
: Zenab |
Publisher |
: Rana Books Uk |
Release |
: 2023-09-19 |
File |
: 61 Pages |
ISBN-13 |
: 9788119786312 |