Fred Reichheld's 2006 book The Ultimate Question, that question being, "How likely is it that you would recommend this company to a friend or colleague?"-challenged the conventional wisdom of customer satisfaction programs. It coined the terms 'bad profits' and 'good profits' and pointed to a faster, much more accurate way of gauging customers' real loyalty to a company, introducing a quantitative measure (the Net Promoter Score) for establishing a baseline and effectively tracking changes going forward. Richard Owen and Laura Brooks are co-developers, along with Reichheld, of the methodology behind answering the question. In this book, Owen and Brooks tell how based on a variety of real case studies' to actually embed Net Promoter discipline in organizations of all types.

Business growth depends on more than asking a single question. Challenging the widely touted Net Promoter Score (NPS) claims, author Bob E. Hayes provides compelling evidence that, to grow their business, companies need to look beyond this simple question to efforts on improving the entire customer feedback program (CFP). First, customer loyalty consists of three components, advocacy, purchasing, and retention, each providing unique and useful information regarding future business growth. By measuring these three components of customer loyalty, companies will be better able to manage their customer relationships to maximize growth through new and existing customers. Second, because of the diverse business practices companies can employ with respect to their CFPs, there are hundreds of different ways a company can structure its particular program. Some companies have top executive support for their programs while others do not. Some companies integrate their customer feedback data into their daily business processes while others keep them separate. Some companies use customer feedback results as part of their employee incentive programs while other companies rely on more traditional incentive programs. Still some companies conduct in-depth customer research using their feedback data while others rely on basic reporting of their customer feedback data for their customer insight. But are there critical elements of a customer feedback program that are absolutely necessary for its success? Can a company exclude some elements from its program without adversely impacting its effectiveness? How important are certain components in increasing customer loyalty? This book answers these questions. It is a direct result of the author’s scientific research and professional experience in the field of customer satisfaction and loyalty. This book represents the first scientific study that has tried to identify the best practices of customer feedback programs. Hayes formally collected information from many CFP professionals regarding how they structure their CFPs, and identified specific CFP practices that lead to higher levels of customer loyalty. Additionally, he worked first-hand with employees from Microsoft, Oracle, Harris Stratex Networks, Akamai, and American Express Business Travel in gathering insights and case studies to illustrate how to build a world class CFP. Learn why companies should look beyond the NPS as the ultimate question and learn how to design an effective CFP that will help improve the customer experience, increase customer loyalty, and, ultimately, drive business growth. For those unfamiliar with CFPs, the appendices provide detail on methods used in the main body of the book: a discussion on methods of determining customer requirements (those elements of your business that are important to your customers), a complete discussion on how to write survey questions, and brief discussions on particular statistical analysis methods that can help you understand how customer feedback data are analyzed.

Based on extensive research, this book shows how companies can rigorously measure Net Promoter statistics, help managers improve them, and create communities of passionate advocates that stimulate innovation.

How to reach clarity of the things happening with us in this world? Whose responsibility is this? With the consecutive consideration on the basis of general experience and a logical conclusion without scientific terms we shall investigate it together. These are the most reliable sources of knowledge for everyone, regardless of gender, nationality or religion.

An introduction to theology that explores secular and religious answers to the primal questions about who we are and what we shall be. +

Why are we here? What is our place in the universe? What is the purpose of life? The questions have been asked for centuries. But they all revolve around what is perhaps the most fundamental question of all: Does God exist? -- Inside this booklet: -- Asking the Crucial Questions -- Evidence All Around Us -- The Beginning of the Universe -- Our Awesome Universe: How Big is Big? -- Science and Discomfiting Discoveries -- Our Amazing Spaceship Earth -- The Importance of Life-Sustaining Water -- The Giver of Life -- The Tiny Miracle That's Toppling Evolution -- A Deeper Look at the Evidence -- Scientists' Thundering Silence -- Life's Purpose and the Consequences of Ideas -- Groping for Meaning and Morality -- Why Were You Born? -- Man's Natural Hostility Toward God -- Meet God -- How Does God Reveal Himself? -- A God Not Bound by Space and Time -- Our Window of Opportunity

This book is presented as “core-curriculum” for young adults and new believers alike, who wish to not only survive but thrive as Christians in our challenging, secular, atheistic culture. This five-fold foundation can help us stand as well as advance against today’s increasingly strong cultural headwinds. A ̶ Empowering spirituality in keeping with Christianity’s rich 2000 year history. B ̶ Exposé of today’s atheistic, materialistic culture. C ̶ Basic religious literacy (including atheism as a belief system). D ̶ A lay person’s strategies for validating foundational assumptions. E ̶ A dynamic encounter with the Bible’s Mother-Story.

An introduction to the basic principles of a Christian worldview. Contents: 1. Christian Philosophy, 2. Christian Soteriology, and 3. Christian Apologetics.

Life's Ultimate Questions is unique among introductory philosophy textbooks. By synthesizing three distinct approaches—topical, historical, and worldview/conceptual systems—it affords students a breadth and depth of perspective previously unavailable in standard introductory texts. Part One, Six Conceptual Systems, explores the philosophies of: naturalism, Plato, Aristotle, Plotinus, Augustine, and Aquinas. Part Two, Important Problems in Philosophy, sheds light on: The Law of Noncontradiction, Possible Words, Epistemology I: Whatever Happened to Truth?, Epistemology II: A Tale of Two Systems, Epistemology III: Reformed Epistemology, God I: The Existence of God, God II: The Nature of God, Metaphysics: Some Questions About Indeterminism, Ethics I: The Downward Path, Ethics II: The Upward Path, Human Nature: The Mind-Body Problem and Survival After Death.