Today’s libraries need to market their resources and services more than ever. Libraries can strengthen their relationships with their users and gain new audiences by creating their own promotional videos. However, creating marketing videos can be intimidating for beginners and challenging for even seasoned pros. Video Marketing for Libraries provides step-by-step instructions on how to produce videos designed to market your library and strategies to assess their impact. You too can increase awareness of your library’s resources & services by producing your own videos. This book will guide you through: ·gaining internal support ·crafting a clear message ·building the library’s audience ·writing storyboards and scripts ·casting and rehearsing actors ·filming and recording voiceover, editing, publishing, promoting ·using online tools & animation software ·and assessing impact

Learn the right questions to ask when considering the creation, maintenance, and policy needs of the A.V. collection! A.V. in Public and School Libraries guides librarians through the development of an A.V. policy by addressing special aspects of A.V. in the 90s such as censorship, cataloging, costs, and acquisition policy dilemmas. Audio-visual material use is soaring in the public and school library environment, yet some video collections are being developed haphazardly as libraries select new materials based on policy statements written for print materials. The staff of any library that is starting or adding to an A.V. collection will benefit from this insightful overview of the video collection that addresses future trends, patron use patterns, collection development tools, and development of written policies. Some of the special issues concerning the A.V. collection addressed in this book include: charging fees for borrowing videos censorship issues--should children have access to R and NC--17 rated videos? video collections in a small public library collections of audio books teaching youth how to judge A.V. information critically recommended videos for establishing a children's video collection how secondary school students can benefit from A.V. instructional media Video acquisitions librarians, A.V. librarians, and librarians in small- and medium-sized libraries who are responsible for policymaking regarding the video collection will benefit from this practical advice on developing basic collections, creating collection tools, copyright issues, and decisions based on quality versus popularity of materials. A.V. in Public and School Libraries helps all librarians address the audio-visual needs of younger patrons in the school library media collection and the public library environment.

"Producing and Directing the Short Film and Video, Fourth Edition, is the definitive book on the subject for beginning filmmakers and students. It clearly illustrates all of the steps involved in preproduction, production, postproduction and distribution and uses a unique two-fold approach to break down filmmaking from the perspectives of both the producer and director. Extensive examples from award-winning shorts show you how to create a successful short film or video, from script to find product. Plus, learn from real-world advice and examples from the filmmakers themselves." --Book Jacket.

Profiles jobs in library and information science such as acquisition librarians, archivists, book conservators, children's librarians, library assistants, and more.

Using vendor licensing and fair use guidelines, library collections can contain thousands of online videos either purchased or through in-house digitization. In this book, the authors share their knowledge developed in building and maintaining a streaming video collection. Highlights include key information and tips, as well as recommended best practices, for the licensing and acquisitions processes, providing access, promoting the collection, and evaluating the library and vendor collections. The authors cover the options for acquiring streaming video titles and options for hosting videos. The book is structured with an introduction, a chapter on each key process with subsections on specific aspects of those processes, and finally with a concluding chapter which looks at the future of streaming video collections for libraries. Creating a Streaming Video Collection for Your Library will serve as a key reference and source of best practices for libraries adding streaming video titles to their collections or for any library that is already offering streaming video. Since this is a relatively new area of collection development, this book will help libraries and video vendors establish consistent guidelines, licensing models and workflows.

Audience studies - a key area in media/cultural studies

The book's focus is basic chemistry, but along the way it branches out into full-length chapters/appendices on particle physics, mathematics, information theory, probability and philosophy-of-science. In the end, it is more philosophical treatise than chemistry text, although it does include a number of hands-on kitchen chemistry experiments, as an integral part of the advocated philosophy.

Strategies and tools to help you plan, build, and maintain your library collection! Selecting Materials for Library Collections takes you step-by-step through the process of planning, building, and maintaining a quality library collection. This up-to-date guide addresses the interests and concerns of academic and public libraries with expert advice on budgets, policies, and planning. The book examines print, non-print, and Internet selection resources, including the OCLC WorldCat Database and ACQNET-L. You’ll find valuable information you can apply right away to help you keep any collection relevant and up-to-date! Selecting Materials for Library Collections provides the tools you need to keep your library collection current. Seasoned experts share their thoughts on how to analyze your users’ expectations and then provide them with the materials they need. The contributors also examine the selection aids that they use in their own acquisitions work and then look at how to achieve a balanced collection that efficiently serves their clients’ needs. Supplementary reading lists and extensive bibliographies provide you with additional resources. Selecting Materials for Library Collections presents the latest information on: using print, non-print, and Internet selection resources such as OCLC WorldCat database and ACQNET-L initial collection assessment and decision making collection tool evaluations acquiring international core titles the New Thought movement approval plans—set-up, maintenance, and evaluation the newest technology for media selection specialized library collections in music, art, business, economics, health, sports, leisure, and more

What Can You Teach Online from Home Using Your Camcorder, Personal Computer and the Internet? Did you know that you can teach almost any subject online, on the Web at Blackboard.com, (http://www.blackboard.com) for a university, community college, continuing education department, or in adult education, or for yourself as an independent contractor in your own personal broadcasting network? Blackboard is where I teach. Founded to transform the Internet into a powerful environment for teaching and learning, Blackboard traces its technology roots to Cornell University. Today, thousands of institutions in 140 countries deliver e-Education services through Blackboard's suite of enterprise systems. If you put up a course at Blackboard.com on the Web or for any similar type of teaching area on the Web, you can teach online independently without anyone hiring you as a teacher. You are an independent consultant, a trainer, an independent contractor, or you can start your own school or one course online and teach. This book is about using your personal computer and your camcorder linked together to teach online from your home any subject you are able to teach, have expertise in, or enjoy researching. This can be a hobby, what you have studied and are credentialed or licensed, or any how-to subject. You can teach writing, using a camcorder, public speaking, or any technology that you have worked with and have expert knowledge of in a home-based online office.