Retail Buying: From Basics to Fashion, 4th Edition is a comprehensive text that provides students with the skills and savvy needed to become successful buyers in all areas of retail. With an emphasis on developing a buying strategy, its simple and straightforward approach presents step-by-step instructions for typical buying tasks, such as identifying and understanding potential customers, creating a six-month merchandising plan, and developing sales forecasts. A vast array of activities, drawn from real-world merchandising examples and incorporating current trends, offer readers the opportunity to apply these skills as they would in a professional environment.

Brand euity and strategic brand management combine a comprehensive theoretical foundation with numerous techniques and practical insights for making better day-to-day and long-term brand decisions and thus improving the long-term profitability of specific brand strategies. This book is prepared for specific tactical guidelines for planning, building, measuring and managing brand euity.It includes numerous examples virtually on every topic.Representing the brain trust in brand management, the book of Brand Management presents the highly sophisticated branding techniques used by some of the world's leading companies.Strategies such as brand stretching and brand architecture are described,especially as tools for managing the total brand experience and value.the book also includes a brand management toolkit,which provides checklists and exercise, as well as global and asian case studies.

Four times in western history: in the 1400s, the early 1800s, the 1880s, and again in the mid-20th century, we learned to duplicate and disseminate the printed word more cheaply. And each time strange events followed. For with each of these changes in the gritty production of glamorous content, expensive and secret bodies of knowledge abruptly became cheap and easy to spread. Once-rare and sometimes disorienting impressions rained down on once-sheltered folks. New and otherwise inexpert hands mixed them into whole new breeds of information, myth, logic, and viewpoints. There were fantastic scientific advances, mass migrations, bold social experiments, financial upheavals, and much bloodshed. In the harrowing decades that followed, powerful new kinds of governments, businesses, and groups came to elbow aside old ones. In all of these periods, there were great, creaking shifts in politics, wealth, religions, and even the way we learn, think, and see. And in the last decade, the costs of producing and distributing printed knowledge have fallen a fifth time, far and fast and almost to free. Paradigms Lost traces the history of the accidents, inventions, forces, eccentrics, and geniuses who accelerated information in the past, examines what happened each time they succeeded, and provides some background for what, if the past is any guide, may be coming.

The book provides a thorough review of the U.S. health care system, including its organization and financing, care delivery, recent reforms, and an evaluation of the system's performance.